---
title: "Tze-2312pk — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tze-2312pk"
last_updated: "2026-08-10T08:26:37.361Z"
locale: en
meta:
description: "Niche score 46/100 · $85K/yr market · 26K searches/yr · $30.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $85K/yr market · 26K searches/yr · $30.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tze-2312pk — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **tze-2312pk**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 25Conversion 90Competition 51Returns 97Price range 63Avg price 95Brand share 16Review moat 25Quality gap 18
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$30.45**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.67–$142.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,696.72**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$85K**
$85K/yr · 26K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tze-2312pk is a $85K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tze-2312pk market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$122K–$152K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**4%**
- Brother76% - GHUQ6% - Unismar5% - BEYONDTEK4% - greencycle3% - SUBLIMAKER3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -0.4% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/electronics/tze-2312pk/trend)
## **Top tze-2312pk search terms**
- **tze-2312pk**18K/yr+2.2%7.0% conv. - **tze2312pk**5K/yr-10.3%15.1% conv. - **tze-2312pk black print on white tape 1/2**2K/yr-1.3%23.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/tze-2312pk/search-terms)
## **Top tze-2312pk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$13K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)**Brother**$25.43**4.8★22,560 rev](https://www.amazon.com/dp/B017RCO1JY) [2**Brother TZe Tape Black on White for PT200 1/2 26 2 Pack TZE2312PK**Brother**$28.15**4.9★20 rev](https://www.amazon.com/dp/B018RFQR3S) [3**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [4**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**4.8★40 rev](https://www.amazon.com/dp/B0GWQPJD7X) [5**Brother P-Touch TZE2312PK Tze Standard Adhesive 0.47 in. x 26.2 ft. Laminated Labeling Tapes - Black On White (2/Pack)**Brother**$27.42**5.0★4 rev](https://www.amazon.com/dp/B075Y3N6TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$9.80**39 rev1mo ago](https://www.amazon.com/dp/B0H2LXHRGV) [**TZe-2312pk Laminated Label Tape 12mm 0.47 Black Ink on White Tape TZ231 TZe-231 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D200 D400 Label Maker for Home Office Cable Labeling**GLAMCODE**$8.67**10 rev2mo ago](https://www.amazon.com/dp/B0GYRFC84J) [**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**40 rev3mo ago](https://www.amazon.com/dp/B0GWQPJD7X) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K) [**GREENCYCLE TZe2312PK Label Maker Tape TZe-231 12mm 0.47 Laminated White Compatible for Brother P Touch TZ-231 TZe TZ 1/2 inch Black on White Label Tape for PT-D200 D210 H110**greencycle**$9.59**1,057 rev5mo ago](https://www.amazon.com/dp/B0GJBW73XJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brother Genuine P-Touch TZe-6312PK Tape (12mm) 2-Pack Laminated P-Touch Tape Black On Yellow Perfect for Indoor Or Outdoor Use Water Resistant 26.2 Ft. (8M)**Brother**$27.29**4.8★**▲ 190%**](https://www.amazon.com/dp/B0DYHWT139) [**TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$9.80**4.6★**▲ 190%**](https://www.amazon.com/dp/B0H2LXHRGV) [**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**4.8★**▲ 189%**](https://www.amazon.com/dp/B0GWQPJD7X) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 188%**](https://www.amazon.com/dp/B0GR8BCH6K) [**TZe-2312pk Laminated Label Tape 12mm 0.47 Black Ink on White Tape TZ231 TZe-231 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D200 D400 Label Maker for Home Office Cable Labeling**GLAMCODE**$8.67**4.7★**▲ 187%**](https://www.amazon.com/dp/B0GYRFC84J)
**~~View all trending →~~**
## **What buyers say about tze-2312pk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“High Quality, Arrives Quickly”*
**Value For Money**20%
*“Good value for the money”*
**Adhesion/Stickiness**9%
*“Adhesion is strong”*
**Size-Overall**9%
*“Fits fine”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Durability**5%
*“Strong and Durable”*
**Ease Of Use**5%
*“Easy to use”*
**Compatibility-Overall**5%
*“Perfectly compatible”*
**Print Quality**4%
*“print quality is perfect”*
**Efficiency**4%
*“Works perfect in my machine”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“Adhesion is pretty bad”*
**Ease Of Use**8%
*“they are harder to peel”*
**Value For Money**7%
*“Works great, don't buy the cheap ones”*
**Print Quality**7%
*“kept coming apart and not printing”*
**Compatibility-Overall**5%
*“no fit to my printer”*
**Jamming/Clogging**4%
*“The tape in the cartridges tends to either jam up in the label maker”*
**Functionality-Overall**4%
*“Works as it should. One of the tape cartridges failed.”*
**Thickness**4%
*“The tape itself feels just a tiny bit thicker than my old cassette”*
**Advertised Vs Actual Product**3%
*“Description says it was comparable which is not correct”*
**Size-Overall**3%
*“Cartridge didnt fit in my label maker”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**10%
**Adhesion/Stickiness**5%
**Value For Money**4%
**Color**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Print Quality**2%
**Certifications**2%
## **Common questions**
- **Is tze-2312pk profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 25 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tze-2312pk niche?**
- 9 brands and 83 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tze-2312pk?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Value For Money. The return rate is 0.7%.
- **When does demand for tze-2312pk peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the tze-2312pk niche?**
- Listings span $8.67–$142.92; the average listing price is $30.45 (sweet spot $15–$100). The average incumbent carries 4,697 reviews — the moat a new listing must climb.
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