---
title: "Tze-221 — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tze-221"
last_updated: "2026-08-10T08:26:33.483Z"
locale: en
meta:
description: "Niche score 47/100 · $51K/yr market · 11K searches/yr · $22.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $51K/yr market · 11K searches/yr · $22.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tze-221 — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **tze-221**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 23Conversion 100Competition 28Returns 97Price range 92Avg price 95Brand share 30Review moat 58Quality gap 23
**Conversion**
**Incredible****19.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.82**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.98–$83.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,178.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$51K**
$51K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, tze-221 is a $51K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tze-221 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$68K–$91K**
- units × avg price
- **Conversion rate**
- **19.9%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **209 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- Brother34% - JOJOME22% - Labelife12% - Kappiek12% - Oozmas7% - Wonfoucs6% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -4.5% search growth over the last 90 days.
225175Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/tze-221/trend)
## **Top tze-221 search terms**
- **tze-221**6K/yr-1.7%14.8% conv. - **tz tape 9mm 0.35 laminated white**2K/yr+24.7%19.4% conv. - **brother label maker tape 9mm**3K/yr-32.0%14.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/tze-221/search-terms)
## **Top tze-221 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TZe-221 9mm 0.35 Label Tape Black on White Compatible for Brother TZe-221 TZe221 P Touch Label Maker Tape for Ptouch PT-D210 D200 D220 H110 D400 D600 PT1290 6-Packs**JOJOME**$16.55**4.3★170 rev](https://www.amazon.com/dp/B0CQ885NM5) [2**Brother Genuine TZe221 3/8 Black Print on White Label Tape. Each: 0.35 in x 26.2 ft (9 mm x 8 m)**Brother**$14.92**4.8★3,496 rev](https://www.amazon.com/dp/B00OTIZXUG) [3**TZe-221 9mm 0.35 Laminated White Tz Tape Compatible for Brother P-Touch Tze-221 Laminated Label Maker Tape for Brother PT-D210 PT-D220 PT-D200 PT-H110 PT-D400 PT-D610BT Black on White 5 Pack**Kappiek**$16.78**4.3★90 rev](https://www.amazon.com/dp/B0DX6TD19J) [4**Labelife TZe-221 TZe221 Replacement for Brother P Touch Label Maker Tape 9mm TZe TZ Tape 9mm 0.35 Laminated White for Brother PT-D210 PT-D220 PT-D200 PT-H110 PT-D400 PT-D410 3/8 Inch 5-Pack**Labelife**$17.24**4.7★2,726 rev](https://www.amazon.com/dp/B01GPDEE8Y) [5**TZe-221 TZ Tape 9mm 0.35 Laminated White Replacement for Brother P Touch Label Tape 3/8 Inch TZ TZe221 Compatible with PT-D200 1280 1180 1830 Label Maker Tape Refills 8m (26.2 ft) 4 Pack**Oozmas**$14.62**4.4★1,300 rev](https://www.amazon.com/dp/B08LKPL5WT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**COLORWING TZe-221 TZ Tape 9mm 0.35 Laminated White Replace for Brother P-Touch Label Tape TZe221 3/8 Inch Refills for Brother Ptouch PT-D210 D220 H110 D410 D600 P700 Label Maker 5-Pack**COLORWING**$17.01**2,070 rev10mo ago](https://www.amazon.com/dp/B0FRFHBGQH) [**TZe-221 TZe221 TZ Tape 9mm 0.35 Laminated White Compatible with Brother P Touch Label Tape 9mm .35 TZe Label Maker Tape 3/8 for Brother Ptouch PT-D210 PTD220 PT-D200 PT-H110 PTD400 5-Pack**Labelife**$17.24**128 rev10mo ago](https://www.amazon.com/dp/B0FF52DRMR) [**TZe-221 9mm 0.35 Laminated White Tz Tape Compatible for Brother P-Touch Tze-221 Laminated Label Maker Tape for Brother PT-D210 PT-D220 PT-D200 PT-H110 PT-D400 PT-D610BT Black on White 5 Pack**Kappiek**$16.78**90 rev1y ago](https://www.amazon.com/dp/B0DX6TD19J) [**Brother Genuine TZe221 3/8 Black Print on White Label Tape. Each: 0.35 in x 26.2 ft (9 mm x 8 m)**Brother**$14.92**3,496 rev2y ago](https://www.amazon.com/dp/B00OTIZXUG) [**Labelwell TZe-221 Tape 9mm 0.35 Laminated White Compatible for TZe221 TZ221 Tape Refills for P Touch PT-H110 D200 D210 D220 D400 D600 PT-1890 Label Maker (Black on White 3-Pack)**Labelwell**$12.02**311 rev2y ago](https://www.amazon.com/dp/B0CWNLKTG1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lonitul 9mm Label Maker Tape TZe-221 Replacement for Brother TZe TZ Tape 9mm 0.35 Laminated (Black on White) P Touch Label Tape TZe221 for Brother PT-D220 H100 D410 D600 1890 H103W 3 Pack**Lonitul**$13.00**4.7★**▲ 76%**](https://www.amazon.com/dp/B0B5TS8ZBF) [**TZe-221 TZ Tape 9mm 0.35 Laminated White Replacement for Brother P Touch Label Tape 3/8 Inch TZ TZe221 Compatible with PT-D200 1280 1180 1830 Label Maker Tape Refills 8m (26.2 ft) 4 Pack**Oozmas**$14.62**4.4★**▲ 49%**](https://www.amazon.com/dp/B08LKPL5WT) [**TZe-221 TZe221 TZ Tape 9mm 0.35 Laminated White Compatible with Brother P Touch Label Tape 9mm .35 TZe Label Maker Tape 3/8 for Brother Ptouch PT-D210 PTD220 PT-D200 PT-H110 PTD400 5-Pack**Labelife**$17.24**4.7★**▲ 39%**](https://www.amazon.com/dp/B0FF52DRMR) [**Brother Genuine P-Touch 2-Pack TZe-221 Laminated Tape Black Print on White Standard Adhesive Laminated Tape for P-Touch Label Makers**Brother**$29.97**4.7★**▲ 35%**](https://www.amazon.com/dp/B07QRMN2CG) [**Labelife TZe-221 TZe221 Replacement for Brother P Touch Label Maker Tape 9mm TZe TZ Tape 9mm 0.35 Laminated White for Brother PT-D210 PT-D220 PT-D200 PT-H110 PT-D400 PT-D410 3/8 Inch 5-Pack**Labelife**$17.24**4.7★**▲ 33%**](https://www.amazon.com/dp/B01GPDEE8Y)
**~~View all trending →~~**
## **What buyers say about tze-221**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“Product is as advertised”*
**Value For Money**17%
*“Worth it”*
**Efficiency**14%
*“Functionality wise it works good”*
**Size-Overall**10%
*“fits perfectly”*
**Quality-Overall**10%
*“High quality tape for patch panels”*
**Adhesion/Stickiness**8%
*“They adhere perfectly”*
**Print Quality**8%
*“Print quality is crisp”*
**Compatibility-Overall**3%
*“Worked perfect in my Brother label maker”*
**Durability**2%
*“They are durable and fit perfectly”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**25%
*“The removeable backing of poor quality”*
**Ease Of Use**20%
*“Hard to remove backing”*
**Durability**10%
*“Poor durability, delamination”*
**Functionality-Overall**10%
*“Did not work”*
**Jamming/Clogging**10%
*“Three jammed within the first few labels on each cartridge”*
**Value For Money**5%
*“Did not save any money buying these cheaper alternatives”*
**Size-Overall**5%
*“Narrower than expecter”*
**Adhesion/Stickiness**5%
*“glue not great”*
**Thickness**5%
*“it is so thin that if you try to cut it yourself you just cut straight through it”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**8%
**Adhesion/Stickiness**4%
**Print Quality**4%
**Color**4%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Quality-Overall**2%
**Cartridge Capacity**1%
## **Common questions**
- **Is tze-221 profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tze-221 niche?**
- 10 brands and 47 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in tze-221?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Durability. The return rate is 0.6%.
- **When does demand for tze-221 peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tze-221 niche?**
- Listings span $11.98–$83.73; the average listing price is $22.82 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.
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