---
title: "Tv Antenna — $11.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tv-antenna"
last_updated: "2026-08-06T23:09:44.762Z"
locale: en
meta:
description: "Niche score 54/100 · $11.1M/yr market · 10.0M searches/yr · $20.10 avg price. High returns (7.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $11.1M/yr market · 10.0M searches/yr · $20.10 avg price. High returns (7.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tv Antenna — $11.1M/yr Amazon US Niche (2026) - Flapen"
---
# **tv antenna**
**Worth a look**
Shows a $11.1M/yr market, but high returns (7.4%) keeps it on the watch list.
Market size 100Growth 25Conversion 63Competition 26Returns 16Price range 78Avg price 88Brand share 48Review moat 23Quality gap 90
**Market size**
**Incredible****$11.1M**
$11.1M/yr · 10.0M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$20.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.03–$49.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,440.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, tv antenna is a $11.1M/yr Amazon United States market (10.0M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tv antenna market data**
- **Units sold / yr**
- **500K–600K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$10.1M–$12.1M**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**17%**
- HIDB34% - DAANT12% - ApexWaveTV11% - intelbras10% - FGOTV9% - Bwxsyws7% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
300K200KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/tv-antenna/trend)
## **Top tv antenna search terms**
- **tv antenna**2.6M/yr+8.0%3.1% conv. - **tv antenna for local channels**1.1M/yr+5.1%4.1% conv. - **antenna for smart tv**1.1M/yr+5.7%4.4% conv. - **tv antenna for smart tv indoor**492K/yr+9.7%3.7% conv. - **antenna**586K/yr-9.3%1.9% conv. - **antena para tv smart**254K/yr+48.4%3.4% conv. - **indoor tv antenna**295K/yr+1.1%2.5% conv. - **outdoor tv antenna**292K/yr-0.1%0.6% conv. - **digital antenna for smart tv indoor**345K/yr-24.0%4.6% conv. - **antena para tv**177K/yr+45.5%2.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/tv-antenna/search-terms)
## **Top tv antenna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.1M20%$2.2M30%$3.3M40%$4.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIDB TV Antenna for Smart TV Indoor Digital Indoor TV Antenna for Local Channels with Strong Magnetic Base Easy Installation Long Range Reception 4K HD 1080P 10ft Cables**HIDB**$19.25**3.9★20,467 rev](https://www.amazon.com/dp/B07YJ4TKFM) [2**DAANT TV Antenna Indoor Long Range Supports 4K 1080p Smart TV Signal Reception with 16ft HDTV Coax Cable**DAANT**$18.29**4.1★3,883 rev](https://www.amazon.com/dp/B0D5YH3R5C) [3**TV Antenna for Smart TV Indoor TV Antenna for Local Channels**FGOTV**$21.88**4.2★25,680 rev](https://www.amazon.com/dp/B0GWQMMFSF) [4**TV Antenna 012**intelbras**$23.25**3.7★179 rev](https://www.amazon.com/dp/B0H1443K6H) [5**Digital TV Antenna for Smart TV Indoor HD Antenna for TV Indoor**ApexWaveTV**$11.61**4.1★3,261 rev](https://www.amazon.com/dp/B0D5MCGGXL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TV Antenna 012**intelbras**$23.25**179 rev2mo ago](https://www.amazon.com/dp/B0H1443K6H) [**TV Antenna Digital Antenna for Smart TV Indoor 2026 Portable HD Antenna Support 4K 1080p for Local Channels 360 Long Range Reception with Smart Switch Amplifier Signal Booster for Old/HD TVs**KANGYUE**$9.20**277 rev4mo ago](https://www.amazon.com/dp/B0GXD2WX89) [**TV Antenna for Smart TV Indoor TV Antenna for Local Channels**FGOTV**$21.88**25,680 rev5mo ago](https://www.amazon.com/dp/B0GWQMMFSF) [**TV Antenna Indoor Antenna for Smart TV for Long Range Reception and All Smart TVs HD Digital Antenna with Amplifier Signal Booster for Local Channels Supports 4K 1080p-Orange**intelbras**$23.90**261 rev5mo ago](https://www.amazon.com/dp/B0GJQ4899N) [**GE Portable HD TV Antenna Indoor Digital Antenna for 1080p 4K 8K VHF UHF Channels 20 Mile Range Magnetic Base Compact Travel Design for RV Camping Tailgating Black 81843**GE**$10.29**149 rev1y ago](https://www.amazon.com/dp/B0FDH8JMLR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TV Antenna 012**intelbras**$23.25**3.7★**▲ 281%**](https://www.amazon.com/dp/B0H1443K6H) [**TV Antenna Digital Antenna for Smart TV Indoor 2026 Portable HD Antenna Support 4K 1080p for Local Channels 360 Long Range Reception with Smart Switch Amplifier Signal Booster for Old/HD TVs**KANGYUE**$9.20**4.4★**▲ 281%**](https://www.amazon.com/dp/B0GXD2WX89) [**TV Antenna for Smart TV Indoor TV Antenna for Local Channels**FGOTV**$21.88**4.2★**▲ 281%**](https://www.amazon.com/dp/B0GWQMMFSF) [**GE Portable HD TV Antenna Indoor Digital Antenna for 1080p 4K 8K VHF UHF Channels 20 Mile Range Magnetic Base Compact Travel Design for RV Camping Tailgating Black 81843**GE**$10.29**4.2★**▲ 72%**](https://www.amazon.com/dp/B0FDH8JMLR) [**TV Antenna Indoor Antenna for Smart TV for Long Range Reception and All Smart TVs HD Digital Antenna with Amplifier Signal Booster for Local Channels Supports 4K 1080p-Orange**intelbras**$23.90**3.8★**▲ 72%**](https://www.amazon.com/dp/B0GJQ4899N)
**~~View all trending →~~**
## **What buyers say about tv antenna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Signal Strength**31%
*“Excellent Signal Strength”*
**Assembly/Installation**18%
*“Easy to hook up”*
**Value For Money**12%
*“Money well spent”*
**Quality-Overall**8%
*“Excellent product from excellent seller”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“handy”*
**Magnetic Strength/Adsorption**3%
*“I love the fact it is magnetic”*
**Connectivity-Overall**3%
*“Good connection”*
**Display Resolution**2%
*“Picture quality is great”*
**Size-Overall**2%
*“just the right size”*
### **What buyers complain about **
**Signal Strength**24%
*“Bad signal”*
**Functionality-Overall**24%
*“DIDN'T WORK FOR ME”*
**Quality-Overall**7%
*“Quality control lacking”*
**Size-Overall**6%
*“doesn't fit”*
**Connectivity-Overall**4%
*“constantly disconnecting”*
**Compatibility-Overall**4%
*“DID NOT WORK FOR US”*
**Value For Money**3%
*“the price went up”*
**Range**3%
*“out of range”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Durability**2%
*“Not durable”*
### **Top return reasons **
**Compatibility-Overall**27%
**Functionality-Overall**24%
**Signal Strength**19%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**6%
**Range**4%
**Defective Material/Parts**2%
**Size-Overall**2%
**Value For Money**1%
**Quality-Overall**1%
## **Common questions**
- **Is tv antenna profitable to sell on Amazon United States?**
- The niche generates $11.1M/yr across 15 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tv antenna niche?**
- 12 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in tv antenna?**
- Top complaints mined from reviews: Signal Strength, Functionality-Overall, Quality-Overall. The return rate is 7.4% — above our launch gate.
- **When does demand for tv antenna peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tv antenna niche?**
- Listings span $6.03–$49.31; the average listing price is $20.10 (sweet spot $15–$100). The average incumbent carries 7,441 reviews — the moat a new listing must climb.
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