---
title: "Tom Tom — $8.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tom-tom"
last_updated: "2026-08-11T13:38:41.468Z"
locale: en
meta:
description: "Niche score 48/100 · $8.0M/yr market · 2.0M searches/yr · $202.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $8.0M/yr market · 2.0M searches/yr · $202.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tom Tom — $8.0M/yr Amazon US Niche (2026) - Flapen"
---
# **tom tom**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 38Conversion 25Competition 47Returns 21Price range 8Avg price 46Brand share 5Review moat 64Quality gap 92
**Market size**
**Incredible****$8.0M**
$8.0M/yr · 2.0M searches
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****941.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$202.32**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$56.18–$627.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tom tom is a $8.0M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tom tom market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$6.1M–$8.1M**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**0%**
- Garmin83% - HINYFVOZ7% - OHREX4% - VOUJUCY3% - URFRU2% - LOVPOI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +10.2% search growth over the last 90 days.
60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/electronics/tom-tom/trend)
## **Top tom tom search terms**
- **gps navigator for car**646K/yr+8.3%1.0% conv. - **garmin gps**457K/yr+7.4%1.6% conv. - **garmin gps for car**203K/yr+15.7%3.1% conv. - **garmin gps for trucks**70K/yr+9.9%1.4% conv. - **truck gps**75K/yr+2.2%1.1% conv. - **garmin truck gps**63K/yr+11.3%1.5% conv. - **gps garmin**72K/yr-3.2%0.6% conv. - **navigation for car**56K/yr-9.0%0.4% conv. - **car in-dash navigation gps units**52K/yr-14.1%0.1% conv. - **car gps navigation**23K/yr+112.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/tom-tom/search-terms)
## **Top tom tom products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$800K20%$1.6M30%$2.4M40%$3.2M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts**Garmin**$104.28**4.3★1,962 rev](https://www.amazon.com/dp/B0BSVQ37CB) [2**Garmin DriveSmart 66 6-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist**Garmin**$199.30**4.3★3,297 rev](https://www.amazon.com/dp/B09D5LYKRB) [3**Garmin Drive 53 GPS Navigator High-Resolution Touchscreen Simple On-Screen Menus and Easy-to-See Maps Driver Alerts (Renewed)**Garmin**$90.69**4.1★242 rev](https://www.amazon.com/dp/B0DB44R9SV) [4**Garmin DriveSmart 76 7-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist**Garmin**$213.75**4.3★3,297 rev](https://www.amazon.com/dp/B09D5PW315) [5**Garmin DriveSmart 86 8-inch Car GPS Navigator with Bright Crisp High-Resolution Maps and Garmin Voice Assist**Garmin**$293.69**4.3★3,297 rev](https://www.amazon.com/dp/B09D5MQQKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GPS Navigator for Car Truck RV 7 Inch Touch Screen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed Limit & Red Light Camera Alerts Custom Truck Routing**HINYFVOZ**$59.68**39 rev4mo ago](https://www.amazon.com/dp/B0GS4WZQDV) [**7 Inch GPS Navigator for Car Truck RV 2026 Latest Map GPS for Car with Free Lifetime Updates**VOUJUCY**$66.47**86 rev5mo ago](https://www.amazon.com/dp/B0GKP2D2CR) [**7 GPS Navigator for Car Truck RV Car GPS Navigation System with 2026 Maps Lifetime Free Updates Voice Guidance Speed & Red-Light Camera Alerts Custom Truck Routing (Blue)**HINYFVOZ**$59.62**101 rev8mo ago](https://www.amazon.com/dp/B0G25DRQVK) [**GPS Navigator for Car Truck RV 9-Inch HD Touchscreen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed & Red Light Camera Alerts Custom Truck Routing**HINYFVOZ**$79.06**57 rev8mo ago](https://www.amazon.com/dp/B0G1YBL567) [**Garmin dezl OTR720 Large 7 GPS Navigator Custom Truck Routing Satellite Imagery Wind Speed Community-Shared Loading Docks & Parking Availability (Renewed)**Garmin**$288.11**24 rev8mo ago](https://www.amazon.com/dp/B0G1RPPJ7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GPS Navigator for Car Truck RV 7 Inch Touch Screen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed Limit & Red Light Camera Alerts Custom Truck Routing**HINYFVOZ**$59.68**3.7★**▲ 219%**](https://www.amazon.com/dp/B0GS4WZQDV) [**7 Inch GPS Navigator for Car Truck RV 2026 Latest Map GPS for Car with Free Lifetime Updates**VOUJUCY**$66.47**3.6★**▲ 219%**](https://www.amazon.com/dp/B0GKP2D2CR) [**GPS Navigator for Car Truck RV 9-Inch HD Touchscreen GPS for Car with 2026 Maps Free Lifetime Updates Voice Turn-by-Turn Guidance Speed & Red Light Camera Alerts Custom Truck Routing**HINYFVOZ**$79.06**3.6★**▲ 216%**](https://www.amazon.com/dp/B0G1YBL567) [**Garmin dezl OTR720 Large 7 GPS Navigator Custom Truck Routing Satellite Imagery Wind Speed Community-Shared Loading Docks & Parking Availability (Renewed)**Garmin**$288.11**4.5★**▲ 156%**](https://www.amazon.com/dp/B0G1RPPJ7J) [**7 GPS Navigator for Car Truck RV Car GPS Navigation System with 2026 Maps Lifetime Free Updates Voice Guidance Speed & Red-Light Camera Alerts Custom Truck Routing (Blue)**HINYFVOZ**$59.62**3.9★**▲ 97%**](https://www.amazon.com/dp/B0G25DRQVK)
**~~View all trending →~~**
## **What buyers say about tom tom**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**GPS**21%
*“very helpful in navigating”*
**Ease Of Use**14%
*“Extremely handy”*
**Value For Money**12%
*“Excellent value for money”*
**Quality-Overall**8%
*“Overall, a solid, reliable unit—definitely worth it”*
**Assembly/Installation**7%
*“Easy installation”*
**Efficiency**6%
*“Works great”*
**Advertised Vs Actual Product**4%
*“As expected”*
**Instructions/User Manual/Troubleshooting**3%
*“The directions are accurate”*
**Size-Overall**3%
*“Size is nice and accuracy”*
**Touch/Button Controls**2%
*“the touchscreen works smoothly”*
### **What buyers complain about **
**GPS**24%
*“Bad GPS”*
**Functionality-Overall**8%
*“This doesn't work well at all”*
**Size-Overall**7%
*“It does not fit”*
**Ease Of Use**6%
*“Difficult to use”*
**Instructions/User Manual/Troubleshooting**6%
*“The Audio instruction is really bad”*
**Durability**4%
*“Broke almost immediately”*
**Quality-Overall**4%
*“Not the quality I was expecting”*
**Software/Application**3%
*“Hard to program”*
**Value For Money**3%
*“Not worth the price”*
**Charging**3%
*“Doesnt hold a charge after a couple months”*
### **Top return reasons **
**GPS**31%
**Size-Overall**15%
**Functionality-Overall**10%
**Compatibility-Overall**5%
**Connectivity-Overall**5%
**Advertised Vs Actual Product**4%
**Charging**3%
**Value For Money**3%
**Instructions/User Manual/Troubleshooting**3%
**Ease Of Use**3%
## **Common questions**
- **Is tom tom profitable to sell on Amazon United States?**
- The niche generates $8.0M/yr across 23 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tom tom niche?**
- 6 brands and 101 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tom tom?**
- Top complaints mined from reviews: GPS, Functionality-Overall, Size-Overall. The return rate is 6.0% — above our launch gate.
- **When does demand for tom tom peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the tom tom niche?**
- Listings span $56.18–$627.41; the average listing price is $202.32 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.
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