---
title: "Thermal Paste — $338K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/thermal-paste"
last_updated: "2026-08-11T12:56:15.494Z"
locale: en
meta:
description: "Niche score 45/100 · $338K/yr market · 240K searches/yr · $15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $338K/yr market · 240K searches/yr · $15.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thermal Paste — $338K/yr Amazon US Niche (2026) - Flapen"
---
# **thermal paste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 49Conversion 85Competition 15Returns 97Price range 61Avg price 75Brand share 0Review moat 22Quality gap 20
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.12–$24.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$338K**
$338K/yr · 240K searches
**Growth**
**Okay****+18.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,080.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, thermal paste is a $338K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thermal paste market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$376K–$451K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Thermal Grizzly63% - Meta Online LLC27% - Thermal Hero5% - Generic4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/electronics/thermal-paste/trend)
## **Top thermal paste search terms**
- **liquid metal ps5**55K/yr+55.1%8.3% conv. - **thermal grizzly kryonaut**81K/yr-1.1%13.2% conv. - **ps5 liquid metal**17K/yr+46.4%7.4% conv. - **metal liquido ps5**14K/yr+21.6%2.8% conv. - **grizzly thermal paste**15K/yr-10.7%10.2% conv. - **kryonaut thermal paste**16K/yr-7.9%12.9% conv. - **ps5 liquid metal kit**6K/yr+80.7%7.9% conv. - **liquid metal for ps5**5K/yr+63.3%5.6% conv. - **kryonaut**7K/yr+2.6%8.2% conv. - **liquid metal thermal paste ps5**5K/yr-2.4%7.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/thermal-paste/search-terms)
## **Top thermal paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$101K40%$135K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thermal Grizzly Kryonaut - 1 Gram - Extremely High Performance Thermal Paste + 12 Cleaning Wipes 6 Wet & 6 Dry - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**$13.09**4.7★566 rev](https://www.amazon.com/dp/B0F48FLCRX) [2**PolarTronix Liquid Metal Thermal Paste - 1 Gram - Made in USA - Liquid Metal for PS5 - CPU - GPU - Series S Series X- Game Consoles Best for overclocking - Premium Materials - Ps5 Liquid Metal**Meta Online LLC**$12.14**4.6★282 rev](https://www.amazon.com/dp/B0DJFTW56C) [3**Thermal Grizzly Kryonaut - 1 Gram - Extremly High Performance Thermal Paste - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**$9.12**4.7★59,137 rev](https://www.amazon.com/dp/B011F7W3LU) [4**Thermal Grizzly Kryonaut Extreme - 2 Gram - Extremely High Performance Thermal Paste with 12 Cleaning Wipes 6 Wet & 6 Dry- for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**$24.24**4.8★365 rev](https://www.amazon.com/dp/B0F48GC4NP) [5**Liquid Metal Thermal Paste 79 W/mK High Performance Heatsink Paste for CPU Coolers 1 Grams with Cleanser and Spreader**Generic**$14.15**4.7★95 rev](https://www.amazon.com/dp/B0F6N2XT3R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquid Metal Thermal Paste 79 W/mK High Performance Heatsink Paste for CPU Coolers 1 Grams with Cleanser and Spreader**Generic**$14.15**95 rev1y ago](https://www.amazon.com/dp/B0F6N2XT3R) [**Thermal Grizzly Kryonaut - 1 Gram - Extremely High Performance Thermal Paste + 12 Cleaning Wipes 6 Wet & 6 Dry - for Demanding Applications and Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**$13.09**566 rev1y ago](https://www.amazon.com/dp/B0F48FLCRX) [**Thermal Grizzly Kryonaut Extreme - 2 Gram - Extremely High Performance Thermal Paste with 12 Cleaning Wipes 6 Wet & 6 Dry- for Maximum Thermal Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox**Thermal Grizzly**$24.24**365 rev1y ago](https://www.amazon.com/dp/B0F48GC4NP) [**Thermal Grizzly - Duronaut - Enhanced Durability & High Performance Thermal Paste - for Maximum Conductivity While Overclocking CPU/GPU/PS4/PS5/Xbox with 12 Cleaning Wipes 6 Wet & 6 Dry (2g + Wipes)**Thermal Grizzly**$13.92**177 rev1y ago](https://www.amazon.com/dp/B0F3DHTPKJ) [**Meta Online LLC Liquid Metal Applicator 200 Pieces - Easy Spreadability - for All Devices PS5 CPU GPU Series S Series X**Meta Online LLC**$10.17**13 rev1y ago](https://www.amazon.com/dp/B0F1HDSJ9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thermal Grizzly Kryonaut Thermal Grease - 1.0 Gram Set - 1x Spatula & 2X CPU Cleaning Pads**Thermal Grizzly**$16.48**4.8★**▲ 65%**](https://www.amazon.com/dp/B07HWPS9KC) [**PolarTronix Liquid Metal Thermal Paste - 1 Gram - Made in USA - Liquid Metal for PS5 - CPU - GPU - Series S Series X- Game Consoles Best for overclocking - Premium Materials - Ps5 Liquid Metal**Meta Online LLC**$12.14**4.6★**▲ 56%**](https://www.amazon.com/dp/B0DJFTW56C) [**Thermal Hero METALLIQ Liquid Metal Thermal Paste (1g) for PS5 Extreme CPU & GPU Cooling Overclocking and Xbox - Premium Alloy Made in Germany**Thermal Hero**$12.87**4.6★**▲ 54%**](https://www.amazon.com/dp/B0DKSN5H4K) [**Thermal Hero METALLIQ Liquid Metal Thermal Paste (2g) for PS5 Extreme CPU & GPU Cooling Overclocking and Xbox - Premium Alloy Made in Germany**Thermal Hero**$18.60**4.6★**▲ 30%**](https://www.amazon.com/dp/B0DKSGTMMR) [**Meta Online LLC Liquid Metal Applicator 200 Pieces - Easy Spreadability - for All Devices PS5 CPU GPU Series S Series X**Meta Online LLC**$10.17**4.6★**▲ 24%**](https://www.amazon.com/dp/B0F1HDSJ9D)
**~~View all trending →~~**
## **What buyers say about thermal paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great product, exactly as described”*
**Heating**26%
*“Good cooling”*
**Value For Money**8%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Ease Of Use**7%
*“Simple to use”*
**Compatibility-Overall**4%
*“Its works in ps5”*
**Ease Of Cleaning**3%
*“it goes on cleanly”*
**Instructions/User Manual/Troubleshooting**2%
*“had good instructions with it came right on time”*
**Durability**2%
*“durable”*
**Size-Overall**1%
*“Good fit and good value for the dollar”*
### **What buyers complain about **
**Heating**18%
*“that model is notorious for always overheating”*
**Size-Overall**14%
*“Small”*
**Value For Money**12%
*“A little expensive”*
**Ease Of Use**10%
*“Need patience to apply”*
**Functionality-Overall**5%
*“Didnt work”*
**Thickness**5%
*“Applying it can be tricky as it is a bit thick”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Adhesion/Stickiness**3%
*“the paste didnt stick well to the metal so application sucked”*
**Computation Performance**2%
*“Had to repaste my CPU”*
**Storage Capacity**2%
*“It's just not enough to adequately cover most modern CPUs”*
### **Top return reasons **
**Heating**22%
**Value For Money**21%
**Advertised Vs Actual Product**15%
**Compatibility-Overall**9%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Size-Overall**5%
**Product Condition**4%
**Assembly/Installation**2%
**Material Quality**2%
## **Common questions**
- **Is thermal paste profitable to sell on Amazon United States?**
- The niche generates $338K/yr across 12 tracked products. 90-day search growth is +18.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the thermal paste niche?**
- 4 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thermal paste?**
- Top complaints mined from reviews: Heating, Size-Overall, Value For Money. The return rate is 0.7%.
- **When does demand for thermal paste peak?**
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the thermal paste niche?**
- Listings span $9.12–$24.24; the average listing price is $15.04 (sweet spot $15–$100). The average incumbent carries 10,081 reviews — the moat a new listing must climb.
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