---
title: "Tecsun — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tecsun"
last_updated: "2026-08-11T12:56:12.560Z"
locale: en
meta:
description: "Niche score 30/100 · $145K/yr market · 72K searches/yr · $165.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $145K/yr market · 72K searches/yr · $165.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tecsun — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **tecsun**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 31Growth 17Conversion 15Competition 25Returns 20Price range 14Avg price 53Brand share 3Review moat 74Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****524.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$165.06**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$145K**
$145K/yr · 72K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****6.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$39.93–$477.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tecsun is a $145K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 30/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tecsun market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$83K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **44%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**27**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- TECSUN85% - Kaito6% - XHDATA3% - Eton3% - GLCSYJF2% - Sangean1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — -15.9% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/electronics/tecsun/trend)
## **Top tecsun search terms**
- **tecsun**26K/yr-3.9%0.4% conv. - **tecsun radio**17K/yr-25.6%0.4% conv. - **tecsun shortwave radio**10K/yr-22.9%0.7% conv. - **tecsun pl-990x**7K/yr-15.4%0.9% conv. - **tecsun pl-680**4K/yr+9.9%0.8% conv. - **tecsun pl-660**4K/yr-43.1%0.5% conv. - **tecsun s-2200x**3K/yr-20.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/tecsun/search-terms)
## **Top tecsun products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tecsun PL990 Digital Worldband AM/FM Shortwave Longwave Radio with Single Side Band Reception & MP3 Player Matte Black**TECSUN**$287.62**4.4★291 rev](https://www.amazon.com/dp/B08KL77Q4H) [2**Tecsun Digital PL330 AM/FM/LW/SW Worldband Radio with Single Side Band Receiver**TECSUN**$82.71**4.4★1,000 rev](https://www.amazon.com/dp/B0921HN6QM) [3**Tecsun PL880 Portable Digital PLL Dual Conversion AM/FM Longwave Shortwave Radio with SSB (Single Side Band) Reception**TECSUN**$177.48**4.4★1,496 rev](https://www.amazon.com/dp/B00GJ51NVA) [4**Tecsun H501 Digital Worldband AM/FM Shortwave Longwave Radio with SSB Reception Dual Speakers & MP3 Player Matte Black**TECSUN**$320.17**4.3★158 rev](https://www.amazon.com/dp/B007NU351Q) [5**TECSUN PL-380 DSP FM Stereo. MW. SW. LW. World Band PLL Radio Receiver LCD Display ETM Function Added**Kaito**$55.53**4.4★1,347 rev](https://www.amazon.com/dp/B004H912FC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition**TECSUN**$477.49**0 rev3w ago](https://www.amazon.com/dp/B0H6NDFKCT) [**TEF6686 Portable Shortwave RadioAM FM SW LW Ultra High Sensitivity Full Band Radioswith 2.8-inch LCD Display and DSP ReceiverSuitable for Indoor Outdoor Travel Camping Climbing**GLCSYJF**$95.72**10 rev8mo ago](https://www.amazon.com/dp/B0FY6GRXRQ) [**XHDATA D808 Portable AM FM SW LW Air Band Radio SSB RDS Multi Band Radio Speaker with LCD Display Alarm Clock External Antenna (Grey)**XHDATA**$90.67**227 rev1y ago](https://www.amazon.com/dp/B0DPHTFHF7) [**Tecsun M-601 Rechargeable Digital Portable FM Radio Audio Recorder & Player with Bluetooth 5.0 USB-C Input & Built-in Micro SD Card Slot**TECSUN**$39.93**6 rev2y ago](https://www.amazon.com/dp/B0CVQXCX4G) [**Tecsun Digital PL368 AM/FM/LW/SW Worldband Radio with Single Side Band Receiver (Black)**TECSUN**$94.64**334 rev4y ago](https://www.amazon.com/dp/B08ZY9GTJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition**TECSUN**$477.49**0.0★**▲ 336%**](https://www.amazon.com/dp/B0H6NDFKCT) [**TEF6686 Portable Shortwave RadioAM FM SW LW Ultra High Sensitivity Full Band Radioswith 2.8-inch LCD Display and DSP ReceiverSuitable for Indoor Outdoor Travel Camping Climbing**GLCSYJF**$95.72**2.8★**▲ 238%**](https://www.amazon.com/dp/B0FY6GRXRQ) [**XHDATA D808 Portable AM FM SW LW Air Band Radio SSB RDS Multi Band Radio Speaker with LCD Display Alarm Clock External Antenna (Grey)**XHDATA**$90.67**4.4★**▲ 51%**](https://www.amazon.com/dp/B0DPHTFHF7) [**Tecsun PL990 Digital Worldband AM/FM Shortwave Longwave Radio with Single Side Band Reception & MP3 Player Matte Black**TECSUN**$287.62**4.4★**▲ 12%**](https://www.amazon.com/dp/B08KL77Q4H) [**Eton Elite Field Radio with AM/FM Shortwave RDS Bluetooth Digital Tuning Treble/Bass Control 50 Memory Stations External Antenna Rich LCD Display Retro Tabletop Design**Eton**$134.93**3.9★**— 7%**](https://www.amazon.com/dp/B07T6LK1X2)
**~~View all trending →~~**
## **What buyers say about tecsun**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Signal Strength**22%
*“Nice touch with a signal strength”*
**Quality-Overall**17%
*“Good Quality”*
**Audio Quality**11%
*“Very good sound”*
**Value For Money**7%
*“Great value”*
**Portability**6%
*“totally portable”*
**Size-Overall**5%
*“THIS FITS THE BILL”*
**Battery Life**3%
*“Battery life is good”*
**Ease Of Use**3%
*“Easy to use”*
**Range**3%
*“The range on the wip antenna is amazing”*
**Design-Overall**2%
*“Its built nice”*
### **What buyers complain about **
**Durability**9%
*“Died soon after using”*
**Quality-Overall**8%
*“I certainly wasnt expecting such poor performance from a TECSUN product”*
**Battery Life**7%
*“Sent with dead battery. would not hold charge”*
**Instructions/User Manual/Troubleshooting**6%
*“Poor reception and confusing manual”*
**Signal Strength**6%
*“This radio offers such poor sensitivity I question the value of YouTube reviews”*
**Size-Overall**5%
*“Very small”*
**Charging**5%
*“Charge not Functioning”*
**Functionality-Overall**5%
*“would not activate”*
**Touch/Button Controls**5%
*“The controls are a bit complicated”*
**Value For Money**5%
*“twice as expensive”*
### **Top return reasons **
**Signal Strength**15%
**Functionality-Overall**14%
**Advertised Vs Actual Product**8%
**Audio Quality**7%
**Size-Overall**6%
**Charging**5%
**Defective Material/Parts**5%
**Ease Of Use**5%
**Product Condition**4%
**Touch/Button Controls**4%
## **Common questions**
- **Is tecsun profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the tecsun niche?**
- 6 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tecsun?**
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 6.3% — above our launch gate.
- **When does demand for tecsun peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the tecsun niche?**
- Listings span $39.93–$477.49; the average listing price is $165.06 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.
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