---
title: "Tamron 28-200 F2.8 Sony E Mount — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tamron-28-200-f2-8-sony-e-mount"
last_updated: "2026-08-11T09:04:48.865Z"
locale: en
meta:
description: "Niche score 42/100 · $2.3M/yr market · 462K searches/yr · $878.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $2.3M/yr market · 462K searches/yr · $878.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tamron 28-200 F2.8 Sony E Mount — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **tamron 28-200 f2.8 sony e mount**
**Skip it**
Pricing outside the sweet spot ($878.22 avg) — this niche doesn't clear our bar today.
Market size 95Growth 34Conversion 7Competition 79Returns 16Price range 2Avg price 0Brand share 15Review moat 79Quality gap 30
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 462K searches
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Great****424.1**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$42.35–$3135.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$878.22**
avg listing price — sweet spot $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tamron 28-200 f2.8 sony e mount is a $2.3M/yr Amazon United States market (462K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tamron 28-200 f2.8 sony e mount market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**229**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 71%
**Open market**
**4%**
- Sony48% - Tamron36% - VILTROX4% - AOM3% - Meike3% - Sigma2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/tamron-28-200-f2-8-sony-e-mount/trend)
## **Top tamron 28-200 f2.8 sony e mount search terms**
- **sony lenses**47K/yr+18.6%0.2% conv. - **sony fe lens**43K/yr+9.2%0.2% conv. - **sony camera lens**32K/yr+22.4%0.2% conv. - **sony a6400 lens**29K/yr+7.3%0.7% conv. - **sony emount lens**27K/yr+14.5%0.4% conv. - **sony full frame lens**28K/yr+10.8%0.2% conv. - **sony a6000 lens**26K/yr-0.8%0.5% conv. - **sony lens e mount**30K/yr-9.1%0.3% conv. - **sony e mount**23K/yr+6.3%0.2% conv. - **sony zoom lens**20K/yr+13.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/tamron-28-200-f2-8-sony-e-mount/search-terms)
## **Top tamron 28-200 f2.8 sony e mount products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$68K6%$136K9%$205K12%$273K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony - FE 50mm F1.8 Standard Lens (SEL50F18F/2) Black**Sony**$223.78**4.7★1,602 rev](https://www.amazon.com/dp/B07XBX32GR) [2**Tamron 70-300mm F/4.5-6.3 Di III RXD for Sony Mirrorless Full Frame/APS-C E-Mount (Tamron 6 Year Limited USA Warranty) Black**Tamron**$387.46**4.6★686 rev](https://www.amazon.com/dp/B08K3MXZCZ) [3**Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony E APS-C Mirrorless Cameras**Tamron**$606.69**4.8★1,735 rev](https://www.amazon.com/dp/B08PFNNKCC) [4**Sony E 55-210mm F4.5-6.3 Lens for Sony E-Mount Cameras (Black) (SEL55210/B) Telephoto**Sony**$260.40**4.6★1,135 rev](https://www.amazon.com/dp/B00HNJWSDS) [5**Tamron 28-200 F/2.8-5.6 Di III RXD All-in-One Lens for Sony Mirrorless Full Frame/APS-C E-Mount Model Number: AFA071S700 Black**Tamron**$623.17**4.6★766 rev](https://www.amazon.com/dp/B08B34HWKV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sigma 17-40mm F1.8 DC | Art for Sony E Black**Sigma**$907.21**50 rev1y ago](https://www.amazon.com/dp/B0FDHK7T2K) [**Meike 33mm F1.4 Auto Focus Wide Angle Large Aperture STM Stepping Motor APS-C Portrait Lens Compatible with Sony E Mount Cameras FX30 A6400 A5000 A6000 A6100 A6300 A6500 A6600 A6700 ZV-E10 ZV-E10 II**Meike**$182.87**71 rev1y ago](https://www.amazon.com/dp/B0DDKHRWD6) [**Sony E PZ 1650 mm F3.55.6 OSS II**Sony**$255.52**35 rev2y ago](https://www.amazon.com/dp/B0D952B5N8) [**VILTROX 20mm f2.8 FE 20mm f/2.8 e-Mount Full Frame AF Lens for Sony e Mount Prime Wide Angle Lens for Sony e Mount a7cr a7cii a7c a6700 zv-e100 a6600 a6400 a7iv a7iii**VILTROX**$163.51**552 rev2y ago](https://www.amazon.com/dp/B0CLDBF1LX) [**Tamron 70-180mm F/2.8 Di III VC VXD G2 for Sony E-Mount Full Frame Mirrorless Cameras**Tamron**$992.27**113 rev2y ago](https://www.amazon.com/dp/B0CKWJG3JJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sigma 17-40mm F1.8 DC | Art for Sony E Black**Sigma**$907.21**4.7★**▲ 157%**](https://www.amazon.com/dp/B0FDHK7T2K) [**Meike 33mm F1.4 Auto Focus Wide Angle Large Aperture STM Stepping Motor APS-C Portrait Lens Compatible with Sony E Mount Cameras FX30 A6400 A5000 A6000 A6100 A6300 A6500 A6600 A6700 ZV-E10 ZV-E10 II**Meike**$182.87**4.3★**▲ 44%**](https://www.amazon.com/dp/B0DDKHRWD6) [**Tamron 70-180mm F/2.8 Di III VC VXD G2 for Sony E-Mount Full Frame Mirrorless Cameras**Tamron**$992.27**4.7★**▲ 31%**](https://www.amazon.com/dp/B0CKWJG3JJ) [**Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony E APS-C Mirrorless Cameras**Tamron**$606.69**4.8★**▲ 28%**](https://www.amazon.com/dp/B08PFNNKCC) [**Tamron 150-500mm f/5-6.7 Di III VC VXD Lens for Full Frame Sony Mirrorless Camera**Tamron**$1169.19**4.6★**▲ 27%**](https://www.amazon.com/dp/B0973FG97K)
**~~View all trending →~~**
## **What buyers say about tamron 28-200 f2.8 sony e mount**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**44%
*“Sharp lens”*
**Value For Money**8%
*“Price is affordable”*
**Image/Picture Clarity**6%
*“really good pictures”*
**Quality-Overall**6%
*“Awesome quality”*
**Auto Focus**5%
*“Excellent auto focus”*
**Zoom**4%
*“the zoom range is impressive”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Image Focus**2%
*“The focus ring has a smooth feel”*
**Weight Light**2%
*“Lightweight, too”*
**Ease Of Use**1%
*“Very easy to work with”*
### **What buyers complain about **
**Lenses**17%
*“The lens is trash”*
**Product Condition**6%
*“Looks used”*
**Auto Focus**6%
*“Bad focus”*
**Weight Heavy**6%
*“It's a little bulky”*
**Value For Money**4%
*“It is also expensive”*
**Quality-Overall**4%
*“Build quality feels basic compared to premium lenses”*
**Zoom**3%
*“I really wish you could zoom in”*
**Size-Overall**3%
*“it wasnt the right fit”*
**Image/Picture Clarity**1%
*“Picture quality is also poor even at minimal iso”*
**Wide Angle Mode**1%
*“Insane wide angle”*
### **Top return reasons **
**Lenses**41%
**Value For Money**10%
**Auto Focus**7%
**Image/Picture Clarity**6%
**Zoom**6%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**3%
**Product Condition**3%
**Size-Overall**3%
**Functionality-Overall**2%
## **Common questions**
- **Is tamron 28-200 f2.8 sony e mount profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 59 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the tamron 28-200 f2.8 sony e mount niche?**
- 10 brands and 229 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tamron 28-200 f2.8 sony e mount?**
- Top complaints mined from reviews: Lenses, Product Condition, Auto Focus. The return rate is 7.6% — above our launch gate.
- **When does demand for tamron 28-200 f2.8 sony e mount peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tamron 28-200 f2.8 sony e mount niche?**
- Listings span $42.35–$3135.29; the average listing price is $878.22 (sweet spot $15–$100). The average incumbent carries 424 reviews — the moat a new listing must climb.
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