---
title: "Tablet — $87.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/tablet"
last_updated: "2026-08-11T19:47:04.286Z"
locale: en
meta:
description: "Niche score 54/100 · $87.8M/yr market. Prices mostly outside the sweet spot ($39.77–$798.64) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $87.8M/yr market. Prices mostly outside the sweet spot ($39.77–$798.64) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tablet — $87.8M/yr Amazon US Niche (2026) - Flapen"
---
# **tablet**
**Worth a look**
Shows a $87.8M/yr market, but prices mostly outside the sweet spot ($39.77–$798.64) keeps it on the watch list.
Market size 100Growth 25Conversion 11Competition 70Returns 84Price range 8Avg price 47Brand share 36Review moat 30Quality gap 73
**Market size**
**Incredible****$87.8M**
$87.8M/yr · 50.3M searches
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$191.80**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,502.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$39.77–$798.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tablet is a $87.8M/yr Amazon United States market (50.3M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tablet market data**
- **Units sold / yr**
- **500K–600K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$95.9M–$115.1M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**232**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**14%**
- Samsung49% - Lenovo13% - Apple12% - ECOPAD5% - COOPERS4% - NOVOJOY3% - Open — no brand owns it (10 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.
2.5M1.5MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/tablet/trend)
## **Top tablet search terms**
- **tablet**19.9M/yr-5.7%0.3% conv. - **electronics tablets**4.1M/yr+16.0%0.0% conv. - **samsung tablet**5.0M/yr+0.1%0.9% conv. - **tablets on sale clearance**4.7M/yr+1.5%0.4% conv. - **android tablet**2.8M/yr-2.6%0.6% conv. - **tablets**2.8M/yr+10.0%0.3% conv. - **fire tablet**2.3M/yr+16.3%0.1% conv. - **amazon fire tablet**2.1M/yr+10.8%0.1% conv. - **lenovo tablet**963K/yr-5.7%0.9% conv. - **tablet samsung**936K/yr-8.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/tablet/search-terms)
## **Top tablet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4.4M10%$8.8M15%$13.2M20%$17.6M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray**Samsung**$197.94**4.6★1,745 rev](https://www.amazon.com/dp/B0FVXMHHRP) [2**Samsung Galaxy Tab A11 WiFi Model (International Version) 8.7 inches 64GB + 4GB with Model Number SM-X133 (Gray)**Samsung**$128.71**4.4★169 rev](https://www.amazon.com/dp/B0FXBPWCQY) [3**Samsung Galaxy Tab S10 Lite 6GB RAM 128GB 2TB Expand 10.9 LCD Gray**Samsung**$278.06**4.6★1,152 rev](https://www.amazon.com/dp/B0FF5JJ3CP) [4**Samsung Galaxy Tab A11+ 8GB RAM 256GB Storage AI Assist Slim Light Gray**Samsung**$273.85**4.6★1,745 rev](https://www.amazon.com/dp/B0FVXRG5W9) [5**Lenovo Tab One - Lightweight Tablet - up to 12.5 Hours of YouTube Streaming - 8.7 HD Display - 4 GB Memory - 64 GB Storage - MediaTek Helio G85 - Includes Folio Case**Lenovo**$107.88**4.3★637 rev](https://www.amazon.com/dp/B0F1NHSFMF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Android 15 Tablet 10 Inch 20GB RAM 64GB ROM 1TB Expandable Fast WiFi 6 & BT 5.4 Electronics Tablets 5-Core HD IPS Touchscreen 8H+ Battery 2*Camera Tablet for Kids & Adults Gift Streaming Work**Evermyth**$69.93**104 rev1mo ago](https://www.amazon.com/dp/B0H3JSSXJW) [**URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026**URAO**$92.70**374 rev2mo ago](https://www.amazon.com/dp/B0H1CKP5C5) [**Samsung Galaxy Tab A11 (SM-X133) 64GB 4GB Ram WiFi Only International Version (25W Fast Charger Bundle Gray)**Samsung**$132.19**60 rev4mo ago](https://www.amazon.com/dp/B0GRWYYYGP) [**HNVHNV Tablet 10 inch Android 13 Tablets 6GB RAM 32GB ROM Quad-Core Processor 1280x800 LCD Touch Screen WiFi GMS Dual Camera Bluetooth 6000mAh Battery (Blue)**HNVHNV**$53.29**284 rev5mo ago](https://www.amazon.com/dp/B0GKNLZDJQ) [**Samsung Galaxy Tab A11+ 6GB RAM 128GB Storage Expandable Storage Gray**Samsung**$197.94**1,745 rev6mo ago](https://www.amazon.com/dp/B0FVXMHHRP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**URAO Tablet 10.1 Android Tablet with Octa-core Processor 30GB RAM 128GB ROM HD IPS Touchscreen 8H Battery Wi-Fi 6 BT 5.4 Dual Camera Android 16 Tablets 2026**URAO**$92.70**4.1★**▲ 144%**](https://www.amazon.com/dp/B0H1CKP5C5) [**Apple iPad Air 11-inch (M2): Built for Apple Intelligence Liquid Retina Display 1TB 12MP Front/Back Camera Wi-Fi 6E + 5G Cellular Touch ID All-Day Battery Life Purple**Apple**$785.83**4.6★**▲ 143%**](https://www.amazon.com/dp/B0D3J6MSJX) [**Android 15 Tablet 10 Inch 20GB RAM 64GB ROM 1TB Expandable Fast WiFi 6 & BT 5.4 Electronics Tablets 5-Core HD IPS Touchscreen 8H+ Battery 2*Camera Tablet for Kids & Adults Gift Streaming Work**Evermyth**$69.93**4.0★**▲ 143%**](https://www.amazon.com/dp/B0H3JSSXJW) [**Samsung Galaxy Tab A11 WiFi Model (International Version) 8.7 inches 64GB + 4GB with Model Number SM-X133 (Gray)**Samsung**$128.71**4.4★**▲ 116%**](https://www.amazon.com/dp/B0FXBPWCQY) [**HNVHNV Tablet 10 inch Android 13 Tablets 6GB RAM 32GB ROM Quad-Core Processor 1280x800 LCD Touch Screen WiFi GMS Dual Camera Bluetooth 6000mAh Battery (Blue)**HNVHNV**$53.29**3.8★**▲ 113%**](https://www.amazon.com/dp/B0GKNLZDJQ)
**~~View all trending →~~**
## **What buyers say about tablet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great Buy”*
**Quality-Overall**14%
*“it is a solid quality”*
**Battery Life**7%
*“Decent battery life”*
**Ease Of Use**6%
*“User Friendly”*
**Display Resolution**5%
*“Clear display”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Assembly/Installation**4%
*“Perfect installation”*
**Size-Overall**3%
*“True to size”*
**Software/Application**3%
*“The app runs smoothly”*
**Color**3%
*“Colors are vibrant”*
### **What buyers complain about **
**Charging**15%
*“Very slow charging”*
**Functionality-Overall**7%
*“Barely works”*
**Software/Application**7%
*“Some kind of faulty software”*
**Durability**7%
*“Breaks very easily”*
**Quality-Overall**5%
*“Bad quality”*
**Connectivity-Overall**5%
*“would not stay connected”*
**Assembly/Installation**4%
*“Setup is a royal pain”*
**Computation Performance**4%
*“Very Slow”*
**Value For Money**3%
*“It is a bit pricey”*
**Touch/Button Controls**3%
*“Touch button is not working”*
### **Top return reasons **
**Functionality-Overall**13%
**Size-Overall**11%
**Value For Money**9%
**Charging**8%
**Connectivity-Overall**6%
**Computation Performance**6%
**Software/Application**5%
**Compatibility-Overall**5%
**Assembly/Installation**5%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is tablet profitable to sell on Amazon United States?**
- The niche generates $87.8M/yr across 35 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tablet niche?**
- 16 brands and 232 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in tablet?**
- Top complaints mined from reviews: Charging, Functionality-Overall, Software/Application. The return rate is 1.6%.
- **When does demand for tablet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the tablet niche?**
- Listings span $39.77–$798.64; the average listing price is $191.80 (sweet spot $15–$100). The average incumbent carries 3,503 reviews — the moat a new listing must climb.
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