---
title: "Swimming Earbuds — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/swimming-earbuds"
last_updated: "2026-08-11T08:58:18.960Z"
locale: en
meta:
description: "Niche score 60/100 · $241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $241K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Swimming Earbuds — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **swimming earbuds**
**Worth a look**
Shows a sweet-spot price point ($53.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 63Conversion 33Competition 71Returns 47Price range 56Avg price 92Brand share 86Review moat 19Quality gap 85
**Avg price**
**Great****$53.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+40.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$9.59–$162.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$241K**
$241K/yr · 173K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****15,796.18**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, swimming earbuds is a $241K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swimming earbuds market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$214K–$268K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#289**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **23.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**49%**
Top 20: 93%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**44%**
- PSIER20% - Dnniakm8% - Roujune8% - SHOKZ7% - TOZO7% - JBL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +40.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul, Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/swimming-earbuds/trend)
## **Top swimming earbuds search terms**
- **swimming earbuds**70K/yr+50.2%2.2% conv. - **underwater earbuds for swimming**25K/yr+38.5%1.5% conv. - **swim earbuds**13K/yr+56.7%2.1% conv. - **swimming ear buds**13K/yr+63.6%2.4% conv. - **ear buds for swimming**10K/yr+23.9%2.3% conv. - **underwater earbuds**8K/yr+52.8%1.6% conv. - **swimming bluetooth earbuds**8K/yr+53.0%1.8% conv. - **waterproof earbuds swimming**4K/yr+52.3%1.5% conv. - **swimming earbuds bluetooth**4K/yr+71.7%1.9% conv. - **earbuds for swimming laps**8K/yr-55.6%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/swimming-earbuds/search-terms)
## **Top swimming earbuds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$48K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PSIER Bone Conduction Headphones IPX8 Waterproof Swimming Headphones with MP3 Mode 32GB Memory Open Ear Headphones with AI Music Generation 8 Hours Playtime Bluetooth 6.0 for Running and Fitness**PSIER**$52.09**4.3★2,657 rev](https://www.amazon.com/dp/B0DWSX6FZJ) [2**Roujune Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Open Ear Headphones with MP3 Mode 32GB Memory 8H Playtime Bluetooth 5.4 Ear Buds Secure Fit for Running and Fitness (Gray)**Roujune**$36.54**3.9★157 rev](https://www.amazon.com/dp/B0G2M85WDP) [3**JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Blue)**JBL**$59.61**4.2★1,561 rev](https://www.amazon.com/dp/B0DVTGBCBL) [4**SHOKZ OpenSwim Pro - Open-Ear Bluetooth & MP3 Bone Conduction Sport Headphones Swimming Headphones IP68 Waterproof Grey**SHOKZ**$162.05**4.3★3,149 rev](https://www.amazon.com/dp/B0CS3JBP67) [5**CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports**CXK**$92.09**4.4★116 rev](https://www.amazon.com/dp/B0GTMBQGXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SAMVEK Swimming Headphones Underwater IP68 Waterproof Bone Conduction Headphones for Swimming Open Ear Bluetooth 5.4 Earbuds with MP3 Mode 32GB Memory 8 Hours Playtime for Cycling Running**SAMVEK**$37.74**3 rev2mo ago](https://www.amazon.com/dp/B0H1QM5XDF) [**CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports**CXK**$92.09**116 rev2mo ago](https://www.amazon.com/dp/B0GTMBQGXC) [**VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)**VLOP**$55.15**30 rev3mo ago](https://www.amazon.com/dp/B0GVRLRJWT) [**ZOVIMAX Bone Conduction Headphones Swimming Headphones Open Ear Headphones**ZOVIMAX**$40.35**17 rev3mo ago](https://www.amazon.com/dp/B0GTXFMS9X) [**CXK Bone Conduction Swimming Headphones**CXK**$88.21**11 rev3mo ago](https://www.amazon.com/dp/B0GTM4NQ94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KESIEME Swimming Headphones IPX8 Waterproof Underwater Swimming Headphone Bluetooth 5.4 Bone Conduction Earbuds Built-in 32G Memory Open Ear Sport Earphones for Running Cycling**KESIEME**$35.30**4.1★**▲ 99%**](https://www.amazon.com/dp/B0GZ73MF6R) [**SAMVEK Swimming Headphones Underwater IP68 Waterproof Bone Conduction Headphones for Swimming Open Ear Bluetooth 5.4 Earbuds with MP3 Mode 32GB Memory 8 Hours Playtime for Cycling Running**SAMVEK**$37.74**5.0★**▲ 98%**](https://www.amazon.com/dp/B0H1QM5XDF) [**Liquid Silicone Swimming Headphones-Bone Conduction Headphones IP68 Waterproof Underwater Earphones LiteSurge Bluetooth Soft/Skin Open Ear Swim Earbuds with 32 GB MP3 Memory for Sport-Dark Gray**MARLALL**$47.64**4.0★**▲ 98%**](https://www.amazon.com/dp/B0FWJHKXZQ) [**VLOP Bone Conduction Headphones for Swimming - Open-Ear Wireless Sport Earbuds with Hybrid Bone & Air Conduction Built-in MP3 Storage IPX8 Waterproof Bluetooth Running Headphones (Midnight Black)**VLOP**$55.15**4.3★**▲ 98%**](https://www.amazon.com/dp/B0GVRLRJWT) [**CXK Bone Conduction Headphones IPX8 Waterproof Swimming Headphones Bluetooth 6.0 Open Ear Headphones with Built-in Memory MP3 Mode 12H Playtime Underwater Wireless Earbuds Secure Fit for Sports**CXK**$92.09**4.4★**▲ 98%**](https://www.amazon.com/dp/B0GTMBQGXC)
**~~View all trending →~~**
## **What buyers say about swimming earbuds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“Clear sound”*
**Value For Money**12%
*“cheap price”*
**Quality-Overall**10%
*“Solid quality”*
**Battery Life**5%
*“Great battery”*
**Comfort-Overall**5%
*“comfortable to wear”*
**Size-Overall**5%
*“Secure fit”*
**Charging**5%
*“Charges fast”*
**Ease Of Use**3%
*“Comfortable to wear”*
**Durability**3%
*“sturdy and durable material makes it easy to take on the go”*
**Connectivity-Overall**3%
*“connects quickly”*
### **What buyers complain about **
**Charging**11%
*“Doesn't charge”*
**Durability**10%
*“broke after one use”*
**Audio Quality**7%
*“Sound is horrible”*
**Connectivity-Overall**6%
*“Does not stay connected”*
**Quality-Overall**6%
*“This are very low quality”*
**Battery Life**5%
*“Low battery life”*
**Size-Overall**4%
*“To big”*
**Functionality-Overall**4%
*“Works poorly”*
**Noise Level**3%
*“they're making this noise”*
**Audio Volume**3%
*“Poor volume control”*
### **Top return reasons **
**Size-Overall**30%
**Audio Quality**13%
**Connectivity-Overall**9%
**Charging**8%
**Functionality-Overall**7%
**Comfort-Overall**4%
**Value For Money**4%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
**Audio Volume**3%
## **Common questions**
- **Is swimming earbuds profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 34 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +40.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the swimming earbuds niche?**
- 24 brands and 52 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in swimming earbuds?**
- Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 3.2%.
- **When does demand for swimming earbuds peak?**
- Demand peaks in Apr–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the swimming earbuds niche?**
- Listings span $9.59–$162.05; the average listing price is $53.55 (sweet spot $15–$100). The average incumbent carries 15,796 reviews — the moat a new listing must climb.
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