---
title: "Surge Protector White — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/surge-protector-white"
last_updated: "2026-08-11T11:19:53.102Z"
locale: en
meta:
description: "Niche score 50/100 · $189K/yr market · 137K searches/yr · $19.81 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $189K/yr market · 137K searches/yr · $19.81 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Surge Protector White — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **surge protector white**
**Worth a look**
Shows a sweet-spot price point ($19.81 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 38Growth 24Conversion 75Competition 73Returns 86Price range 86Avg price 87Brand share 19Review moat 20Quality gap 17
**Avg price**
**Great****$19.81**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.65–$71.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$189K**
$189K/yr · 137K searches
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,387.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, surge protector white is a $189K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surge protector white market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$198K–$248K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **37%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 80%
**Open market**
**5%**
- GE77% - Anker6% - Belkin3% - Addtam3% - PHILIPS3% - Amazon Basics2% - Open — no brand owns it (4 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -1.8% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/surge-protector-white/trend)
## **Top surge protector white search terms**
- **ge surge protector**37K/yr-0.7%4.7% conv. - **ge power strip**22K/yr-2.3%5.1% conv. - **ge surge protector power strip**20K/yr+0.1%6.0% conv. - **surge protector power strip white**12K/yr+8.5%5.3% conv. - **surge protector white**12K/yr+11.1%4.2% conv. - **ge power strips with surge protection**11K/yr-12.5%6.6% conv. - **surge protector ge**6K/yr-2.1%6.3% conv. - **power strips with surge protection white**5K/yr-25.4%4.9% conv. - **power strip ge**5K/yr-8.4%9.2% conv. - **ge ultra pro surge protector**4K/yr-9.9%3.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/surge-protector-white/search-terms)
## **Top surge protector white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$30K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★58,457 rev](https://www.amazon.com/dp/B09N7T1TN5) [2**GE Surge Protector Power Strip 10 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed Black 37442**GE**$13.86**4.8★14,453 rev](https://www.amazon.com/dp/B079RKX5ZL) [3**GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542**GE**$23.96**4.7★362 rev](https://www.amazon.com/dp/B0C6V49J34) [4**GE Surge Protector Power Strip with 2 Tethered USB Ports 8 Ft Long Extension Cord 12 Outlet Extender 4320 Joules Flat Plug Wall Mount Warranty UL Safety Listed Black 11824**GE**$45.15**4.8★1,511 rev](https://www.amazon.com/dp/B00OQIKERG) [5**GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092**GE**$15.50**4.8★58,457 rev](https://www.amazon.com/dp/B00DOMYL24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABB THQLSURGE2 Type 1 Surge Protective Device Whole House Protector 120/240 VAC 25kA Per Phase Pigtail Connection Breaker Panel Surge Protection LED Indicator 2 Spaces**ABB**$71.13**100 rev1y ago](https://www.amazon.com/dp/B0DZ7Z2R43) [**GE UltraPro 3-Outlet Surge Protector with 4ft Braided Cord Power Strip Extension Cord Flat Plug 1 USB-A & 1 USB-C Port 245 Joules for Home School & Office Charging Station White 81786**GE**$19.13**1,531 rev1y ago](https://www.amazon.com/dp/B0DH5FV8VK) [**Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37**PHILIPS**$22.71**43 rev2y ago](https://www.amazon.com/dp/B0D3NK7Y2P) [**GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542**GE**$23.96**362 rev3y ago](https://www.amazon.com/dp/B0C6V49J34) [**GE Surge Protector Power Strip with USB Ports 4 Ft Braided Extension Cord 3540 Joules 10 Outlet Extender (Wide Spaced) 2 USB-A Flat Plug Wall Mount ETL Safety Certified Black 73775**GE**$26.74**31 rev3y ago](https://www.amazon.com/dp/B0C6V3KPX9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GE Surge Protector Power Strip with USB Ports 4 Ft Braided Extension Cord 3540 Joules 10 Outlet Extender (Wide Spaced) 2 USB-A Flat Plug Wall Mount ETL Safety Certified Black 73775**GE**$26.74**4.7★**▲ 199%**](https://www.amazon.com/dp/B0C6V3KPX9) [**Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37**PHILIPS**$22.71**4.9★**▲ 196%**](https://www.amazon.com/dp/B0D3NK7Y2P) [**GE Surge Protector Power Strip 4 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed Black 33659**GE**$13.55**4.8★**▲ 88%**](https://www.amazon.com/dp/B0175ZSUOK) [**GE Pro 6-Outlet Extender Surge Protector Side Access Wall Tap Adapter 3-Prong 1200 Joules Warranty UL Listed White 10353**GE**$12.26**4.7★**▲ 35%**](https://www.amazon.com/dp/B0171QQ9ZU) [**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★**▲ 30%**](https://www.amazon.com/dp/B09N7T1TN5)
**~~View all trending →~~**
## **What buyers say about surge protector white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“solid build quality”*
**Socket/Port/Plug**13%
*“I love the usb ports”*
**Advertised Vs Actual Product**11%
*“Exactly what I expected”*
**Value For Money**9%
*“affordable price”*
**Charging**6%
*“Charges fast”*
**Ease Of Use**6%
*“Very handy”*
**Design-Overall**4%
*“Sleek design”*
**Size-Overall**4%
*“I really like the size”*
**Drop/Impact Protection**3%
*“Surge protector”*
**Durability**3%
*“Very durable”*
### **What buyers complain about **
**Durability**22%
*“Falls apart”*
**Noise Level**11%
*“High pitched noises”*
**Functionality-Overall**9%
*“does not work correctly”*
**Quality-Overall**7%
*“Awful, cheap garbage”*
**Socket/Port/Plug**7%
*“USB Port Issues”*
**Charging**6%
*“Not a fast charger”*
**Size-Overall**3%
*“Large size”*
**Value For Money**3%
*“Don't recommend- affordable price for a reason”*
**Heating**2%
*“Immediately caused overheating”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
### **Top return reasons **
**Size-Overall**23%
**Functionality-Overall**13%
**Socket/Port/Plug**11%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Charging**5%
**Product Condition**4%
**Compatibility-Overall**2%
**Noise Level**2%
## **Common questions**
- **Is surge protector white profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 38 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the surge protector white niche?**
- 10 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in surge protector white?**
- Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.4%.
- **What does it cost to enter the surge protector white niche?**
- Listings span $7.65–$71.13; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 12,388 reviews — the moat a new listing must climb.
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