---
title: "Surge Protector Short Cord — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/surge-protector-short-cord"
last_updated: "2026-08-11T08:58:40.112Z"
locale: en
meta:
description: "Niche score 46/100 · $135K/yr market · 130K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $135K/yr market · 130K searches/yr · $17.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Surge Protector Short Cord — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **surge protector short cord**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 65Competition 72Returns 87Price range 84Avg price 82Brand share 14Review moat 21Quality gap 18
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.42–$71.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.68**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$135K**
$135K/yr · 130K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,246.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, surge protector short cord is a $135K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surge protector short cord market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$177K–$221K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**4%**
- GE86% - PHILIPS3% - ABB2% - okleeic2% - Cordinate2% - Belkin2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — -3.8% search growth over the last 90 days.
3K2KHoliday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/electronics/surge-protector-short-cord/trend)
## **Top surge protector short cord search terms**
- **ge surge protector**37K/yr-0.7%4.7% conv. - **ge power strip**22K/yr-2.3%5.2% conv. - **ge surge protector power strip**20K/yr+0.1%6.0% conv. - **ge power strips with surge protection**11K/yr-12.5%6.7% conv. - **2 foot power strip**5K/yr+0.8%4.0% conv. - **surge protector ge**6K/yr-2.1%6.3% conv. - **2ft power strip**6K/yr-7.3%6.1% conv. - **2 ft power strip**5K/yr+3.3%5.3% conv. - **power strip ge**5K/yr-8.4%9.2% conv. - **power strip 2 ft**5K/yr-27.3%6.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/surge-protector-short-cord/search-terms)
## **Top surge protector short cord products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★58,457 rev](https://www.amazon.com/dp/B09N7T1TN5) [2**GE Surge Protector Power Strip 10 Ft Long Extension Cord 6 Outlet Extender 800 Joules Flat Plug Wall Mount Twist-to-Close Safety Covers ETL Safety Listed Black 37442**GE**$13.86**4.8★14,453 rev](https://www.amazon.com/dp/B079RKX5ZL) [3**GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542**GE**$23.96**4.7★362 rev](https://www.amazon.com/dp/B0C6V49J34) [4**GE Surge Protector Power Strip with 2 Tethered USB Ports 8 Ft Long Extension Cord 12 Outlet Extender 4320 Joules Flat Plug Wall Mount Warranty UL Safety Listed Black 11824**GE**$45.15**4.8★1,511 rev](https://www.amazon.com/dp/B00OQIKERG) [5**GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092**GE**$15.50**4.8★58,457 rev](https://www.amazon.com/dp/B00DOMYL24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABB THQLSURGE2 Type 1 Surge Protective Device Whole House Protector 120/240 VAC 25kA Per Phase Pigtail Connection Breaker Panel Surge Protection LED Indicator 2 Spaces**ABB**$71.13**100 rev1y ago](https://www.amazon.com/dp/B0DZ7Z2R43) [**Short Extension Cord 2 Foot - Flat Plug Small Power Strip Surge Protetor with 6 Outlets 3 USB (5V/3.4A 17W) Charging Ports Multi Plug Wall Outlet Splitter for Home Office Dorm Roomc White**okleeic**$15.93**865 rev1y ago](https://www.amazon.com/dp/B0DK56P46N) [**GE UltraPro 3-Outlet Surge Protector with 4ft Braided Cord Power Strip Extension Cord Flat Plug 1 USB-A & 1 USB-C Port 245 Joules for Home School & Office Charging Station White 81786**GE**$19.13**1,531 rev1y ago](https://www.amazon.com/dp/B0DH5FV8VK) [**Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37**PHILIPS**$22.71**43 rev2y ago](https://www.amazon.com/dp/B0D3NK7Y2P) [**GE Surge Protector Power Strip 6 Ft Extension Cord with Multiple Outlets 12 Outlet Extender 3540 Joules Heavy Duty Flat Plug Wall Mount ETL Safety Listed Black 74542**GE**$23.96**362 rev3y ago](https://www.amazon.com/dp/B0C6V49J34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Surge Protector Power Strip with USB Ports 6 Ft Braided Extension Cord with Multiple Outlets 1500 Joules 7 Outlet Extender 1 USB-A 1 USB-C Flat Plug White SPP3983W/37**PHILIPS**$22.71**4.9★**▲ 207%**](https://www.amazon.com/dp/B0D3NK7Y2P) [**GE Surge Protector Power Strip with USB Ports 4 Ft Braided Extension Cord 3540 Joules 10 Outlet Extender (Wide Spaced) 2 USB-A Flat Plug Wall Mount ETL Safety Certified Black 73775**GE**$26.74**4.7★**▲ 205%**](https://www.amazon.com/dp/B0C6V3KPX9) [**GE Surge Protector Power Strip 4 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed Black 33659**GE**$13.55**4.8★**▲ 90%**](https://www.amazon.com/dp/B0175ZSUOK) [**GE Pro 6-Outlet Extender Surge Protector Side Access Wall Tap Adapter 3-Prong 1200 Joules Warranty UL Listed White 10353**GE**$12.26**4.7★**▲ 37%**](https://www.amazon.com/dp/B0171QQ9ZU) [**GE Surge Protector Power Strip 10 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 14092**GE**$15.50**4.8★**▲ 34%**](https://www.amazon.com/dp/B00DOMYL24)
**~~View all trending →~~**
## **What buyers say about surge protector short cord**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Build quality is great”*
**Advertised Vs Actual Product**14%
*“Just as described”*
**Socket/Port/Plug**12%
*“very convenient USB ports”*
**Value For Money**9%
*“affordable price”*
**Drop/Impact Protection**4%
*“Surge protector”*
**Strength**4%
*“Solid product”*
**Durability**4%
*“Very sturdy and durable”*
**Design-Overall**4%
*“well made”*
**Size-Overall**4%
*“Good fit”*
**Charging**3%
*“Plenty of ways to plug in and charge”*
### **What buyers complain about **
**Durability**14%
*“Lasted two years, then shorted out”*
**Socket/Port/Plug**9%
*“the sockets are terribly loose”*
**Size-Overall**8%
*“which is a small”*
**Quality-Overall**7%
*“Trash product”*
**Functionality-Overall**7%
*“Doesnt work”*
**Advertised Vs Actual Product**5%
*“Deceptive advertising”*
**Product Condition**5%
*“Used item”*
**Charging**4%
*“Not Fast Chargers”*
**Value For Money**3%
*“Also it feels a little over priced too”*
**Noise Level**2%
*“it's not super loud”*
### **Top return reasons **
**Size-Overall**28%
**Socket/Port/Plug**10%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Product Condition**7%
**Defective Material/Parts**7%
**Compatibility-Overall**3%
**Charging**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is surge protector short cord profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 35 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the surge protector short cord niche?**
- 9 brands and 64 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in surge protector short cord?**
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Size-Overall. The return rate is 1.4%.
- **What does it cost to enter the surge protector short cord niche?**
- Listings span $6.42–$71.13; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 12,247 reviews — the moat a new listing must climb.
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