---
title: "Surface Pro 12 Keyboard — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/surface-pro-12-keyboard"
last_updated: "2026-08-11T11:19:33.082Z"
locale: en
meta:
description: "Niche score 45/100 · $226K/yr market · 53K searches/yr · $90.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $226K/yr market · 53K searches/yr · $90.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Surface Pro 12 Keyboard — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **surface pro 12 keyboard**
**Skip it**
Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 0Conversion 55Competition 45Returns 26Price range 32Avg price 78Brand share 42Review moat 92Quality gap 90
**Review moat**
**Great****152.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$90.91**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$226K**
$226K/yr · 53K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$41.94–$222.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-57.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, surface pro 12 keyboard is a $226K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **surface pro 12 keyboard market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$136K–$182K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#720**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**15%**
- Microsoft42% - Sooguard13% - Omikamo9% - BEESUFAR8% - Foeytaody7% - Junfire5% - Open — no brand owns it (6 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -57.5% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/surface-pro-12-keyboard/trend)
## **Top surface pro 12 keyboard search terms**
- **surface pro 12 keyboard**24K/yr-46.6%4.2% conv. - **microsoft surface pro 12 keyboard**13K/yr-55.9%4.1% conv. - **surface pro 12 inch keyboard**8K/yr-67.0%3.1% conv. - **surface pro 12 keyboard and pen**3K/yr-36.2%4.0% conv. - **surface pro 12-inch keyboard**2K/yr-66.2%1.3% conv. - **keyboard for surface pro 12**3K/yr-92.4%3.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/surface-pro-12-keyboard/search-terms)
## **Top surface pro 12 keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$45K30%$68K40%$90K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Microsoft Surface Pro Keyboard for Surface Pro 12 Device Keyboard Only Alcantara Material Slate**Microsoft**$129.65**4.5★116 rev](https://www.amazon.com/dp/B0DZ55P1H4) [2**Sooguard for Microsoft Surface Pro 12 inch Keyboard (2025 Model) Bluetooth Wireless Magnetic Type Cover with 7-Color Backlit & Multi-Touch Touchpad Ultra-Slim Rechargeable Black**Sooguard**$59.24**4.0★31 rev](https://www.amazon.com/dp/B0FWC3RC15) [3**Surface Pro 12 Device Keyboard 7 Color Backlits Bluetooth Wireless Magnetic Type-Cover for Microsoft Surface Pro 12 inch 2025 Smart Sleep/Wake Multi-Touch Trackpad Ultra-Slim Type-C Rechargeable**Omikamo**$51.30**4.0★1,790 rev](https://www.amazon.com/dp/B0G2LJQYDB) [4**Surface Pro 12 Keyboard Bluetooth for Microsoft Surface Pro 12 Device 2025 7-Color Backlits Type-Cover Wireless Magnetic Ultra Slim Keyboard with Multi-Touch Trackpad USB-C Rechargeable Battery**BEESUFAR**$49.06**4.2★28 rev](https://www.amazon.com/dp/B0FSSPVBWT) [5**Microsoft Surface Pro Keyboard for Surface Pro 12 Device Keyboard Only Alcantara Material Ocean**Microsoft**$126.47**4.5★116 rev](https://www.amazon.com/dp/B0DZ4VM63S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Surface Pro 12 Keyboard Case Bluetooth Wireless Magnetic Detachable Type Cover with 7 Color Backlit Keys Multi-Touch Trackpad Smart Sleep Wake Ultra Slim Rechargeable for Microsoft Surface Pro 12**WirelessFinest**$41.94**27 rev3mo ago](https://www.amazon.com/dp/B0GTTNSCNH) [**Sooguard Keyboard for Microsoft Surface Pro 12 Inch Bluetooth Wireless with 7-Color Backlit Multi-Touch Touchpad Ultra-Slim Rechargeable Grey**Sooguard**$71.47**31 rev4mo ago](https://www.amazon.com/dp/B0GR87DBJ6) [**Surface Pro 12 Keyboard Bluetooth for Microsoft Surface Pro 12 Device 2025 7-Color Backlits Type-Cover Wireless Magnetic Ultra Slim Keyboard with Multi-Touch Trackpad USB-C Rechargeable Battery**BEESUFAR**$49.06**28 rev7mo ago](https://www.amazon.com/dp/B0FSSPVBWT) [**PboyiqiS Keyboard for Surface Pro 12 (2025)**PboyiqiS**$63.85**1 rev7mo ago](https://www.amazon.com/dp/B0G4CRQ4KV) [**Surface Pro 12 Device Keyboard 7 Color Backlits Bluetooth Wireless Magnetic Type-Cover for Microsoft Surface Pro 12 inch 2025 Smart Sleep/Wake Multi-Touch Trackpad Ultra-Slim Type-C Rechargeable**Omikamo**$51.30**1,790 rev8mo ago](https://www.amazon.com/dp/B0G2LJQYDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Surface Pro 12 Keyboard Case Bluetooth Wireless Magnetic Detachable Type Cover with 7 Color Backlit Keys Multi-Touch Trackpad Smart Sleep Wake Ultra Slim Rechargeable for Microsoft Surface Pro 12**WirelessFinest**$41.94**4.4★**▲ 364%**](https://www.amazon.com/dp/B0GTTNSCNH) [**Sooguard Keyboard for Microsoft Surface Pro 12 Inch Bluetooth Wireless with 7-Color Backlit Multi-Touch Touchpad Ultra-Slim Rechargeable Grey**Sooguard**$71.47**4.0★**▲ 338%**](https://www.amazon.com/dp/B0GR87DBJ6) [**PboyiqiS Keyboard for Surface Pro 12 (2025)**PboyiqiS**$63.85**4.0★**▲ 214%**](https://www.amazon.com/dp/B0G4CRQ4KV) [**NUWONAYA Keyboard for Surface Pro 12 inch 2025 (12th Generation) Device Portable Slim Type Cover for Surface Pro Wireless Keyboard with Multi-Touch Trackpad 7 Color Backlit (Gray)**NUWONAYA**$71.73**3.9★**▲ 100%**](https://www.amazon.com/dp/B0FJR8VWQZ) [**Surface Pro 12 Keyboard Bluetooth for Microsoft Surface Pro 12 Device 2025 7-Color Backlits Type-Cover Wireless Magnetic Ultra Slim Keyboard with Multi-Touch Trackpad USB-C Rechargeable Battery**BEESUFAR**$49.06**4.2★**▲ 78%**](https://www.amazon.com/dp/B0FSSPVBWT)
**~~View all trending →~~**
## **What buyers say about surface pro 12 keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**10%
*“it always stays connected”*
**Ease Of Use**9%
*“It easily attaches”*
**Touch/Button Controls**9%
*“Fully functional keyboard and touchpad”*
**Quality-Overall**8%
*“Sturdy build quality”*
**Value For Money**7%
*“Good value”*
**Compatibility-Overall**6%
*“I did not encounter any compatibility issues during testing”*
**Battery Life**4%
*“Battery life is solid”*
**Portability**3%
*“easy to carry”*
**Magnetic Strength/Adsorption**3%
*“One of my favorite things about it is the very strong magnet”*
**Design-Overall**3%
*“The magnetic detachable design is convenient”*
### **What buyers complain about **
**Durability**8%
*“Breaks after a year”*
**Value For Money**7%
*“Ridiculously expensive for a device that only lasts a year”*
**Touch/Button Controls**6%
*“It makes a cheap clicking or clacking sound when pressed”*
**Quality-Overall**5%
*“The worse is just that it feels significantly cheaper in terms of quality”*
**Charging**5%
*“It does not have the mag-charge capability”*
**Connectivity-Overall**4%
*“When attached to the Surface it continually connects and disconnects”*
**Ease Of Use**4%
*“is very aggravating to use:”*
**Product Condition**4%
*“Sent a used one”*
**Compatibility-Overall**3%
*“Won't Pair”*
**Software/Application**2%
*“hbo app doesnt download”*
### **Top return reasons **
**Compatibility-Overall**23%
**Size-Overall**17%
**Connectivity-Overall**15%
**Functionality-Overall**13%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Charging**3%
**Color**3%
**Touch/Button Controls**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is surface pro 12 keyboard profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 19 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -57.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the surface pro 12 keyboard niche?**
- 12 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in surface pro 12 keyboard?**
- Top complaints mined from reviews: Durability, Value For Money, Touch/Button Controls. The return rate is 4.9%.
- **What does it cost to enter the surface pro 12 keyboard niche?**
- Listings span $41.94–$222.05; the average listing price is $90.91 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
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