---
title: "Squishmallow Stickers — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/squishmallow-stickers"
last_updated: "2026-08-11T12:57:44.884Z"
locale: en
meta:
description: "Niche score 33/100 · $34K/yr market · 78K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $34K/yr market · 78K searches/yr · $6.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squishmallow Stickers — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **squishmallow stickers**
**Skip it**
Prices mostly outside the sweet spot ($2.68–$9.63) — this niche doesn't clear our bar today.
Market size 8Growth 13Conversion 70Competition 21Returns 96Price range 0Avg price 19Brand share 17Review moat 69Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****724.43**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$6.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$34K**
$34K/yr · 78K searches
**Price range**
**Bad****$2.68–$9.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, squishmallow stickers is a $34K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squishmallow stickers market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#949**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**4%**
- Horizon Group USA58% - YWDXX15% - shouqiuzhonglv15% - YSYKJYXGS3% - ZHYAW3% - pcnearty3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/electronics/squishmallow-stickers/trend)
## **Top squishmallow stickers search terms**
- **squishmallow stickers**55K/yr-24.1%8.0% conv. - **squishmallow sticker book**10K/yr-14.6%6.7% conv. - **squishmallows stickers**10K/yr-37.8%4.1% conv. - **squishmallow sticker**2K/yr-34.8%6.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/squishmallow-stickers/search-terms)
## **Top squishmallow stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Squishmallows**Horizon Group USA**$9.08**4.8★6,446 rev](https://www.amazon.com/dp/B0CN7FVF7W) [2**100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)**YWDXX**$7.92**4.8★9 rev](https://www.amazon.com/dp/B0GF2YQ2J5) [3**50Pcs Cute Cartoon Stickers Animal Waterproof Vinyl Stickers for Guitar Bike Skateboard Luggage Phone Aesthetic Decals Gift for Kids Teen Birthday Party**shouqiuzhonglv**$5.33**4.7★202 rev](https://www.amazon.com/dp/B0BZZBTJZP) [4**Horizon Group USA Puffy Sticker Playset for Kids Squishy Squishmallows**Horizon Group USA**$3.35**4.8★65 rev](https://www.amazon.com/dp/B0F2JJ3H3F) [5**Original Squishmallows Squishy Sticker Book for Kids Scrapbook Journaling Laptop Sticker Pack for Kids Crafts**Horizon Group USA**$2.68**4.3★49 rev](https://www.amazon.com/dp/B0DWNJNHYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100PCS Cute Animal Stickers for Water Bottles**Generic**$9.32**0 rev2mo ago](https://www.amazon.com/dp/B0H132C2D8) [**Zhyaw 100 Pcs Kawaii Stickers Cute Waterproof Vinyl Decals for Laptop Water Bottle Phone Skateboard for Girls Teens Friends Adults**ZHYAW**$7.95**2 rev3mo ago](https://www.amazon.com/dp/B0GYFJNW3K) [**100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)**YWDXX**$7.92**9 rev6mo ago](https://www.amazon.com/dp/B0GF2YQ2J5) [**Horizon Group USA Puffy Sticker Playset for Kids Squishmallows**Horizon Group USA**$6.68**4 rev10mo ago](https://www.amazon.com/dp/B0FSGTH8Z8) [**Original Squishmallows Puffy Stickers 33 Stationery Stickers Spring Theme**Horizon Group USA**$3.96**18 rev11mo ago](https://www.amazon.com/dp/B0FMYS7V94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhyaw 100 Pcs Kawaii Stickers Cute Waterproof Vinyl Decals for Laptop Water Bottle Phone Skateboard for Girls Teens Friends Adults**ZHYAW**$7.95**2.5★**▲ 412%**](https://www.amazon.com/dp/B0GYFJNW3K) [**100PCS Cute Animal Stickers for Water Bottles**Generic**$9.32**0.0★**▲ 407%**](https://www.amazon.com/dp/B0H132C2D8) [**100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)**YWDXX**$7.92**4.8★**▲ 318%**](https://www.amazon.com/dp/B0GF2YQ2J5) [**Original Squishmallows Squishy Sticker Book for Kids Scrapbook Journaling Laptop Sticker Pack for Kids Crafts**Horizon Group USA**$2.68**4.3★**▲ 188%**](https://www.amazon.com/dp/B0DWNJNHYN) [**100 Pcs Animal Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack Kid Classroom Prizes for Elementary Students**pcnearty**$6.93**4.8★**▲ 144%**](https://www.amazon.com/dp/B0FBRP4PC8)
**~~View all trending →~~**
## **What buyers say about squishmallow stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Great assortment & well done”*
**Value For Money**15%
*“Very fair price”*
**Fun/Entertainment Experience**10%
*“Fun for the kids”*
**Size-Overall**6%
*“Comes with all different sizes”*
**Design-Overall**6%
*“Cute designs”*
**Color**6%
*“The colors are very bright & shinny”*
**Durability**4%
*“durable”*
**Gifting Purpose**4%
*“Great for a gift”*
**Ease Of Use**4%
*“The product is very easy to use”*
**Adhesion/Stickiness**3%
*“sticks great love they come in different sizes”*
### **What buyers complain about **
**Adhesion/Stickiness**56%
*“I don't love the stickiness quality”*
**Hard Feel**14%
*“The squishy is kind of hard”*
**Value For Money**6%
*“would have been better if was little cheaper”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**15%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**7%
**Quality-Overall**5%
**Gifting Purpose**4%
**Defective Material/Parts**3%
**Product Condition**3%
**Color**2%
**Leak-Proof**2%
## **Common questions**
- **Is squishmallow stickers profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (33/100).
- **How competitive is the squishmallow stickers niche?**
- 8 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in squishmallow stickers?**
- Top complaints mined from reviews: Adhesion/Stickiness, Hard Feel, Value For Money. The return rate is 0.8%.
- **When does demand for squishmallow stickers peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the squishmallow stickers niche?**
- Listings span $2.68–$9.63; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.
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