---
title: "Squid Game Birthday Decorations — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/squid-game-birthday-decorations"
last_updated: "2026-08-11T12:12:03.127Z"
locale: en
meta:
description: "Niche score 45/100 · $54K/yr market · 160K searches/yr · $13.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $54K/yr market · 160K searches/yr · $13.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Game Birthday Decorations — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **squid game birthday decorations**
**Skip it**
Soft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 11Conversion 32Competition 74Returns 57Price range 63Avg price 60Brand share 86Review moat 86Quality gap 21
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****271.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.21–$31.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.24**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$54K**
$54K/yr · 160K searches
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, squid game birthday decorations is a $54K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game birthday decorations market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#6,175**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **80%**
- **Out of stock**
- **19.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**49%**
Top 20: 95%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**44%**
- OtRainbow14% - LADVCORP11% - party greeting9% - MinFyberd8% - CoCube+7% - Charon7%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -28.2% search growth over the last 90 days.
13K8KSpike '25Prime Day '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/electronics/squid-game-birthday-decorations/trend)
## **Top squid game birthday decorations search terms**
- **squid game party decorations**26K/yr-37.3%2.0% conv. - **squid game birthday decorations**20K/yr-26.5%3.2% conv. - **squid games party decorations**18K/yr-32.1%2.1% conv. - **squid game party**15K/yr-18.1%1.6% conv. - **squid game cake topper**11K/yr-4.8%1.1% conv. - **squid game decorations**12K/yr-31.2%3.0% conv. - **squid games birthday decorations**6K/yr-15.0%4.9% conv. - **squid game birthday**8K/yr-40.0%1.2% conv. - **squid game party favors**7K/yr-31.3%1.9% conv. - **squid game balloons**6K/yr-30.2%0.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/squid-game-birthday-decorations/search-terms)
## **Top squid game birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24**LADVCORP**$24.70**5.0★2 rev](https://www.amazon.com/dp/B0GHRHX3YN) [2**25-Piece Korean Survival Game Decal Collection - Guard Figures & Game Motifs - Premium Vinyl Waterproof Stickers Multi-Use for Journals Gear Gifts(Officially Licensed)**OtRainbow**$8.30**4.6★58 rev](https://www.amazon.com/dp/B0FG2DQC4W) [3**96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24**party greeting**$17.94**4.6★119 rev](https://www.amazon.com/dp/B0GMNY563H) [4**Horror Survival Game Theme Party Backdrop Halloween Party Decor Background Photo Booth Props Squid Theme Tapestry Birthday Party Banner Table Cloth(Bright)**Charon**$13.74**4.9★12 rev](https://www.amazon.com/dp/B0FL721KBY) [5**3.28x4.92 ft Happy Birthday Backdrop Polyester Reusable Korean Games Backdrop Easy to Use Korean Games Party Decoration Supplies for Men Women Birthday**SAVITA**$9.08**5.0★11 rev](https://www.amazon.com/dp/B0FMDCPJ6V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3.28x4.92 ft Happy Birthday Backdrop Polyester Reusable Korean Games Backdrop Easy to Use Korean Games Party Decoration Supplies for Men Women Birthday**SAVITA**$9.08**11 rev2mo ago](https://www.amazon.com/dp/B0FMDCPJ6V) [**42Pack Squid Game Birthday Party Supplies Pack IncludesBannerCake TopperBlackdrop for party supplies**ShrooFit**$20.45**3 rev3mo ago](https://www.amazon.com/dp/B0GWH8JS7D) [**96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24**party greeting**$17.94**119 rev5mo ago](https://www.amazon.com/dp/B0GMNY563H) [**LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24**LADVCORP**$24.70**2 rev6mo ago](https://www.amazon.com/dp/B0GHRHX3YN) [**MinFyberd Squid Theme Gift Boxes Coffin Games Party Paper Box Bow Survival Theme Party Treat Favor Boxes Gamer Parties Supplies for Girls Boys Birthday Decorations (12 Pcs)**MinFyberd**$9.67**5 rev6mo ago](https://www.amazon.com/dp/B0GGRJBMM1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**42Pack Squid Game Birthday Party Supplies Pack IncludesBannerCake TopperBlackdrop for party supplies**ShrooFit**$20.45**3.9★**▲ 647%**](https://www.amazon.com/dp/B0GWH8JS7D) [**96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24**party greeting**$17.94**4.6★**▲ 615%**](https://www.amazon.com/dp/B0GMNY563H) [**Hewomate Korean Dalgona Squid Candy Game Making Kit with 6 Carving Needles Silicone Dalgona Cookies Mold 6 Shapes (2 Umbrella Designs Circle Star Triangle Square)**Hewomate**$5.21**5.0★**▲ 600%**](https://www.amazon.com/dp/B0GD18BF4R) [**LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24**LADVCORP**$24.70**5.0★**▲ 438%**](https://www.amazon.com/dp/B0GHRHX3YN) [**Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise**Monogram**$9.40**4.4★**▲ 359%**](https://www.amazon.com/dp/B0FT6PTBM6)
**~~View all trending →~~**
## **What buyers say about squid game birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Advertised Vs Actual Product**15%
*“Better than I expected”*
**Fun/Entertainment Experience**13%
*“This was a perfect game for his birthday”*
**Size-Overall**6%
*“Perfect size”*
**Value For Money**5%
*“It was also very affordable”*
**Ease Of Use**5%
*“Easy to use”*
**Color**5%
*“colors are bright”*
**Strength**3%
*“They are strong”*
**Assembly/Installation**3%
*“very well put together”*
**Brightness/Shine/Glow**2%
*“They were shiny, as described, and looked very good”*
### **What buyers complain about **
**Quality-Overall**23%
*“quality control are unacceptable”*
**Inflation/Deflation**10%
*“When I tried inflating they would pop”*
**Smell**8%
*“Strong chemical smell”*
**Size-Overall**6%
*“They are really big”*
**Durability**6%
*“the top broke on first impact”*
**Value For Money**4%
*“For being cheaper”*
**Material Quality**3%
*“Material”*
**Instructions/User Manual/Troubleshooting**2%
*“couldn't get the method down right”*
**Stretchability/Expandability/Elasticity**2%
*“stretched”*
**Adhesion/Stickiness**2%
*“Doesnt pop easily”*
### **Top return reasons **
**Size-Overall**17%
**Color**14%
**Value For Money**11%
**Advertised Vs Actual Product**10%
**Inflation/Deflation**7%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Functionality-Overall**6%
**Material Quality**4%
**Strength**4%
## **Common questions**
- **Is squid game birthday decorations profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 35 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the squid game birthday decorations niche?**
- 27 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in squid game birthday decorations?**
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Smell. The return rate is 2.7%.
- **When does demand for squid game birthday decorations peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the squid game birthday decorations niche?**
- Listings span $5.21–$31.59; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.
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