---
title: "Sony Point and Shoot Digital Cameras — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/sony-point-and-shoot-digital-cameras"
last_updated: "2026-08-06T01:30:35.142Z"
locale: en
meta:
description: "Niche score 39/100 · $142K/yr market · 138K searches/yr · $490.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $142K/yr market · 138K searches/yr · $490.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sony Point and Shoot Digital Cameras — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **sony point and shoot digital cameras**
**Skip it**
Pricing outside the sweet spot ($490.91 avg) — this niche doesn't clear our bar today.
Market size 31Growth 37Conversion 3Competition 86Returns 44Price range 4Avg price 1Brand share 4Review moat 53Quality gap 80
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,390.09**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$142K**
$142K/yr · 138K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$41.75–$1654.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$490.91**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sony point and shoot digital cameras is a $142K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sony point and shoot digital cameras market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$123K–$245K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#371**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **57%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**7 **▼falling
**Sellers**
**218**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**0%**
- Sony56% - KODAK16% - Nikon13% - Panasonic7% - Canon6% - CAMKORY1% - Open — no brand owns it (1 brand, 0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +9.3% search growth over the last 90 days.
5K3KDec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/sony-point-and-shoot-digital-cameras/trend)
## **Top sony point and shoot digital cameras search terms**
- **sony point and shoot digital cameras**28K/yr+23.8%0.1% conv. - **sony compact digital cameras**17K/yr+9.7%0.1% conv. - **sony point and shoot camera**17K/yr+7.8%0.2% conv. - **best superzoom compact camera**13K/yr+15.4%0.1% conv. - **nikon point and shoot**13K/yr-21.3%0.1% conv. - **sony camera point and shoot**11K/yr-14.9%0.3% conv. - **sony point and shoot**9K/yr+47.7%0.1% conv. - **nikon point and shoot camera**14K/yr-9.4%0.1% conv. - **nikon point and shoot digital camera**5K/yr+154.2%0.0% conv. - **sony compact digital camera**6K/yr+17.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/sony-point-and-shoot-digital-cameras/search-terms)
## **Top sony point and shoot digital cameras products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony RX100 VII Premium Compact Camera with 1.0-Type Stacked CMOS Sensor (DSCRX100M7) Black**Sony**$1500.99**4.4★593 rev](https://www.amazon.com/dp/B07VPQV7BY) [2**Sony ZV-1F Vlog Camera for Content Creators and Vloggers Black**Sony**$482.34**4.5★1,673 rev](https://www.amazon.com/dp/B0BHKKHNHM) [3**Sony DSCWX220/N 18.2 MP Digital Camera with 2.7-Inch LCD (Gold)**Sony**$260.66**3.9★428 rev](https://www.amazon.com/dp/B00M9AB84Q) [4**Sony DSC-W350 14.1MP Digital Camera with 4x Wide Angle Zoom with Optical Steady Shot Image Stabilization and 2.7 inch LCD (Blue)**Sony**$226.60**3.9★335 rev](https://www.amazon.com/dp/B00328HR6W) [5**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black**KODAK**$138.51**4.5★7,960 rev](https://www.amazon.com/dp/B09ZRN1N3Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Canon PowerShot ELPH 360 HS A Black**Canon**$376.64**124 rev10mo ago](https://www.amazon.com/dp/B0FPZPF71Z) [**Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB**Sony**$810.53**126 rev11mo ago](https://www.amazon.com/dp/B0FLSPG85G) [**Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Silver**Panasonic**$671.63**139 rev1y ago](https://www.amazon.com/dp/B0DQ91X7GH) [**Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black**Panasonic**$667.43**139 rev1y ago](https://www.amazon.com/dp/B0DQ9HY4G6) [**Panasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D**Panasonic**$464.28**231 rev2y ago](https://www.amazon.com/dp/B0D8239188)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Canon PowerShot ELPH 360 HS A Black**Canon**$376.64**4.6★**▲ 251%**](https://www.amazon.com/dp/B0FPZPF71Z) [**Sony DSC-S2100 12.1MP Digital Camera with 3x Optical Zoom with Digital Steady Shot Image Stabilization and 3.0 inch LCD (Silver)**Sony**$129.74**4.6★**▲ 77%**](https://www.amazon.com/dp/B00328HR44) [**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black**KODAK**$138.51**4.5★**▲ 65%**](https://www.amazon.com/dp/B09ZRN1N3Z) [**Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB**Sony**$810.53**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FLSPG85G) [**Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black**Panasonic**$667.43**4.2★**▲ 34%**](https://www.amazon.com/dp/B0DQ9HY4G6)
**~~View all trending →~~**
## **What buyers say about sony point and shoot digital cameras**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Image/Picture Clarity**18%
*“Great picture”*
**Quality-Overall**15%
*“Amazing quality”*
**Ease Of Use**12%
*“Easy to Use”*
**Value For Money**12%
*“Amazing value”*
**Zoom**4%
*“Good zoom”*
**Battery Life**3%
*“The battery lasts a lot”*
**Weight Light**3%
*“Lightweight camera”*
**Size-Overall**3%
*“I love the size”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Video Quality**2%
*“Video quality is excellent”*
### **What buyers complain about **
**Durability**12%
*“Doesnt last”*
**Camera Quality**10%
*“Terrible camera”*
**Image/Picture Clarity**9%
*“Picture Quality Not Good”*
**Quality-Overall**8%
*“Cheap quality”*
**Charging**5%
*“Will not charge”*
**Functionality-Overall**5%
*“Won't turn on”*
**Battery Life**5%
*“However, the battery life is extremely short”*
**Value For Money**3%
*“For the price I would go elsewhere”*
**Lenses**3%
*“The lens is also not protected”*
**Size-Overall**2%
*“it falls way short”*
### **Top return reasons **
**Image/Picture Clarity**21%
**Camera Quality**18%
**Value For Money**7%
**Quality-Overall**7%
**Functionality-Overall**7%
**Charging**5%
**Lenses**4%
**Advertised Vs Actual Product**4%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is sony point and shoot digital cameras profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 58 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the sony point and shoot digital cameras niche?**
- 7 brands and 218 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in sony point and shoot digital cameras?**
- Top complaints mined from reviews: Durability, Camera Quality, Image/Picture Clarity. The return rate is 3.5%.
- **What does it cost to enter the sony point and shoot digital cameras niche?**
- Listings span $41.75–$1654.48; the average listing price is $490.91 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.
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