---
title: "Sony 11mm F1.8 — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/sony-11mm-f1-8"
last_updated: "2026-08-06T05:04:13.921Z"
locale: en
meta:
description: "Niche score 21/100 · $255K/yr market · 33K searches/yr · $393.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $255K/yr market · 33K searches/yr · $393.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sony 11mm F1.8 — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **sony 11mm f1.8**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 20Conversion 24Competition 0Returns 12Price range 0Avg price 16Brand share 0Review moat 93Quality gap 14
**Review moat**
**Great****130.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$255K**
$255K/yr · 33K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$393.82**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.8%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$279.38–$611.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sony 11mm f1.8 is a $255K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sony 11mm f1.8 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$98K–$197K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Sony75% - YONGNUO17% - YNLENS8% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -9.7% search growth over the last 90 days.
1K600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/sony-11mm-f1-8/trend)
## **Top sony 11mm f1.8 search terms**
- **sony 11mm f1.8**21K/yr-10.5%1.4% conv. - **sony 11mm**6K/yr-15.8%1.0% conv. - **sony e 11mm f/1.8**3K/yr+19.8%1.8% conv. - **sony 11mm f1 8**3K/yr-24.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/sony-11mm-f1-8/search-terms)
## **Top sony 11mm f1.8 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$51K40%$102K60%$153K80%$204K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony E 11mm F1.8 APS-C Ultra-Wide-Angle Prime for Cameras Black**Sony**$611.62**4.7★316 rev](https://www.amazon.com/dp/B0B2X47RKY) [2**YONGNUO YN11mm F1.8 Fixed Prime Lens for Sony Auto Focus APS-C Frame**YONGNUO**$279.38**4.6★62 rev](https://www.amazon.com/dp/B08JLT8GVB) [3**YONGNUO YN11mm F1.8S APS-C Autofocus Lens for Sony E Mount with Remote**YNLENS**$290.47**5.0★13 rev](https://www.amazon.com/dp/B0GCH8CKGK)
### **Newest**
by launch date
[**YONGNUO YN11mm F1.8S APS-C Autofocus Lens for Sony E Mount with Remote**YNLENS**$290.47**13 rev6mo ago](https://www.amazon.com/dp/B0GCH8CKGK) [**Sony E 11mm F1.8 APS-C Ultra-Wide-Angle Prime for Cameras Black**Sony**$611.62**316 rev4y ago](https://www.amazon.com/dp/B0B2X47RKY) [**YONGNUO YN11mm F1.8 Fixed Prime Lens for Sony Auto Focus APS-C Frame**YONGNUO**$279.38**62 rev5y ago](https://www.amazon.com/dp/B08JLT8GVB)
### **Trending**
90-day click momentum
[**YONGNUO YN11mm F1.8S APS-C Autofocus Lens for Sony E Mount with Remote**YNLENS**$290.47**5.0★**▲ 67%**](https://www.amazon.com/dp/B0GCH8CKGK) [**YONGNUO YN11mm F1.8 Fixed Prime Lens for Sony Auto Focus APS-C Frame**YONGNUO**$279.38**4.6★**▲ 44%**](https://www.amazon.com/dp/B08JLT8GVB) [**Sony E 11mm F1.8 APS-C Ultra-Wide-Angle Prime for Cameras Black**Sony**$611.62**4.7★**— 10%**](https://www.amazon.com/dp/B0B2X47RKY)
## **What buyers say about sony 11mm f1.8**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**26%
*“It's a good lens”*
**Quality-Overall**13%
*“The remote is good quality”*
**Value For Money**12%
*“is worth the buy”*
**Wide Angle Mode**8%
*“A great wide angle lens”*
**Image/Picture Clarity**8%
*“This lens takes amazing pictures”*
**Auto Focus**6%
*“has fast autofocus”*
**Compatibility-Overall**4%
*“Pairs well with my Sony A6700 really gets a clear wide shot”*
**Aperture**3%
*“The f/1.8 aperture is a huge bonus”*
**Field Of View**2%
*“You can get extremely close to your subject while still capturing a ton of background, which makes footage and photos feel immersive”*
**Weight Light**2%
*“with a nice weight that doesnt feel cheap or flimsy”*
### **What buyers complain about **
**Glare**17%
*“the flickering is awful”*
**Zoom**11%
*“Just remember it is a fixed lens so you can't zoom”*
**Auto Focus**8%
*“The only downside is that you cannot manually focus it on the lens”*
### **Top return reasons **
**Lenses**49%
**Auto Focus**7%
**Value For Money**7%
**Image/Picture Clarity**5%
**Quality-Overall**4%
**Size-Overall**4%
**Functionality-Overall**4%
**Zoom**3%
**Image/Video Stabilization**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is sony 11mm f1.8 profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (21/100).
- **How competitive is the sony 11mm f1.8 niche?**
- 3 brands and 48 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sony 11mm f1.8?**
- Top complaints mined from reviews: Glare, Zoom, Auto Focus. The return rate is 8.8% — above our launch gate.
- **When does demand for sony 11mm f1.8 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sony 11mm f1.8 niche?**
- Listings span $279.38–$611.62; the average listing price is $393.82 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.
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