---
title: "Sn770 2tb — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/sn770-2tb"
last_updated: "2026-08-11T18:06:16.125Z"
locale: en
meta:
description: "Niche score 41/100 · $209K/yr market · 664K searches/yr · $157.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $209K/yr market · 664K searches/yr · $157.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sn770 2tb — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **sn770 2tb**
**Skip it**
A deep review moat (48,642 avg reviews) — this niche doesn't clear our bar today.
Market size 41Growth 87Conversion 3Competition 51Returns 52Price range 23Avg price 56Brand share 3Review moat 1Quality gap 42
**Growth**
**Great****+90.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$157.59**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$209K**
$209K/yr · 664K searches
**Price range**
**Bad****$10.13–$384.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****48,642.15**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sn770 2tb is a $209K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sn770 2tb market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**227**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**0%**
- WD57% - Western Digital37% - Seagate3% - ienza1% - Sandisk1% - UnionSine1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +90.5% search growth over the last 90 days.
80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/electronics/sn770-2tb/trend)
## **Top sn770 2tb search terms**
- **western digital**211K/yr+715.1%0.0% conv. - **wd my passport**46K/yr+37.1%2.6% conv. - **my passport external hard drive**37K/yr+2.7%3.2% conv. - **western digital hard drive**48K/yr-41.1%0.3% conv. - **wd hard drive**36K/yr-9.0%0.9% conv. - **wd elements**30K/yr-12.8%0.9% conv. - **wd hdd**28K/yr-18.6%0.2% conv. - **western digital my passport**17K/yr+23.8%2.3% conv. - **wd passport external hard drive**18K/yr-5.1%2.9% conv. - **wd passport**16K/yr+10.1%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/sn770-2tb/search-terms)
## **Top sn770 2tb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$21K15%$31K20%$42K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WD 2TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBYVG0020BBK-WESN**WD**$94.83**4.6★31,240 rev](https://www.amazon.com/dp/B07VTFN6HM) [2**WD 5TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBPKJ0050BBK-WESN**WD**$153.23**4.5★24,728 rev](https://www.amazon.com/dp/B07VP5X239) [3**WD 2TB Elements Portable External Hard Drive for Windows USB 3.2 Gen 1/USB 3.0 for PC & Mac Plug and Play Ready - WDBU6Y0020BBK-WESN**Western Digital**$86.75**4.7★165,042 rev](https://www.amazon.com/dp/B06W55K9N6) [4**WD 1TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBYVG0010BBK-WESN**WD**$81.99**4.6★17,360 rev](https://www.amazon.com/dp/B07VTWX8MN) [5**WD 6TB My Passport Portable External Hard Drive Black Backup Software with Defense Against ransomware and Password Protection USB 3.1/USB 3.0 Compatible - WDBR9S0060BBK-WESN**WD**$173.15**4.5★23,230 rev](https://www.amazon.com/dp/B0D1YHC4KW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Western Digital 4TB WD Red Plus NAS Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s CMR 128 MB Cache 3.5 - WD40EFZZ**Western Digital**$137.63**3,641 rev8mo ago](https://www.amazon.com/dp/B0G5YDXKS7) [**Western Digital 10TB WD Red Plus NAS Internal Hard Drive HDD - 7200 RPM SATA 6 GB/s CMR 512 MB Cache 3.5 - WD100EFGX**Western Digital**$253.85**319 rev1y ago](https://www.amazon.com/dp/B0F4R3YCL6) [**Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 128 MB Cache 3.5 - WD40EZZX**Western Digital**$148.51**57,669 rev1y ago](https://www.amazon.com/dp/B0GJ7CVHR6) [**WD_Black SN7100 2TB NVMe SSD - Gen4 PCIe M.2 2280 Up to 7 250 MB/s Read Speed Up to 6 900 MB/s Write Speed Next Gen TLC 3D NAND for Laptops Handheld Gaming Devices - WDS200T4X0E**Sandisk**$200.84**6,157 rev1y ago](https://www.amazon.com/dp/B0DN6ZQ3PD) [**3FT External Hard Drive Cable Cord to USB C/USBC**ienza**$10.13**1,064 rev1y ago](https://www.amazon.com/dp/B0DGYL7Q8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WD 2TB My Passport Portable External Hard Drive Blue backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBYVG0020BBL-WESN**WD**$95.11**4.5★**▲ 300%**](https://www.amazon.com/dp/B07VTGBWYH) [**WD 4TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBPKJ0040BBK-WESN**WD**$140.35**4.6★**▲ 259%**](https://www.amazon.com/dp/B07VTW2LPX) [**Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 128 MB Cache 3.5 - WD40EZZX**Western Digital**$148.51**4.6★**▲ 189%**](https://www.amazon.com/dp/B0GJ7CVHR6) [**Western Digital 4TB WD Red Plus NAS Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s CMR 128 MB Cache 3.5 - WD40EFZZ**Western Digital**$137.63**4.3★**▲ 149%**](https://www.amazon.com/dp/B0G5YDXKS7) [**Seagate Portable 2TB External Hard Drive HDD USB 3.0 for PC Mac PlayStation & Xbox -1-Year Rescue Service (STGX2000400)**Seagate**$89.29**4.6★**▲ 87%**](https://www.amazon.com/dp/B07CRG94G3)
**~~View all trending →~~**
## **What buyers say about sn770 2tb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Great deal”*
**Quality-Overall**13%
*“Build quality is great”*
**Storage Capacity**11%
*“Good storage”*
**Data Transfer Speed**9%
*“It offers very good transfer speed”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Use**7%
*“Simple to use”*
**Compatibility-Overall**5%
*“Complete compatibility”*
**Assembly/Installation**4%
*“installed without any issues”*
**Durability**4%
*“still work well”*
**Computation Performance**3%
*“Fast”*
### **What buyers complain about **
**Durability**24%
*“Failed in two months”*
**Functionality-Overall**13%
*“It never worked for me”*
**Value For Money**9%
*“OVER EXPENSIVE”*
**Compatibility-Overall**6%
*“this is not compatible”*
**Quality-Overall**5%
*“Garbage product”*
**Data Transfer Speed**5%
*“Extremely slow transfer speed”*
**Connectivity-Overall**4%
*“it's incredibly inconsistent whether I can even access this thing when connected”*
**Storage Capacity**3%
*“takes up little space”*
**Noise Level**3%
*“One annoying part is that it makes a clicking noise about every 4 seconds”*
**Advertised Vs Actual Product**2%
*“Not at all as described”*
### **Top return reasons **
**Compatibility-Overall**33%
**Functionality-Overall**19%
**Connectivity-Overall**9%
**Value For Money**5%
**Defective Material/Parts**4%
**Size-Overall**4%
**Advertised Vs Actual Product**4%
**Storage Capacity**3%
**Socket/Port/Plug**3%
**Noise Level**2%
## **Common questions**
- **Is sn770 2tb profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the sn770 2tb niche?**
- 6 brands and 227 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in sn770 2tb?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 2.9%.
- **When does demand for sn770 2tb peak?**
- Demand peaks in Jul; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the sn770 2tb niche?**
- Listings span $10.13–$384.88; the average listing price is $157.59 (sweet spot $15–$100). The average incumbent carries 48,642 reviews — the moat a new listing must climb.
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