---
title: "Smart Power Strip — $436K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/smart-power-strip"
last_updated: "2026-08-11T11:19:27.874Z"
locale: en
meta:
description: "Niche score 51/100 · $436K/yr market · 559K searches/yr. A deep review moat (5,127 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $436K/yr market · 559K searches/yr. A deep review moat (5,127 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Smart Power Strip — $436K/yr Amazon US Niche (2026) - Flapen"
---
# **smart power strip**
**Worth a look**
Shows a sweet-spot price point ($27.75 avg), but a deep review moat (5,127 avg reviews) keeps it on the watch list.
Market size 57Growth 35Conversion 35Competition 41Returns 83Price range 82Avg price 95Brand share 52Review moat 24Quality gap 42
**Avg price**
**Incredible****$27.75**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.41–$43.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$436K**
$436K/yr · 559K searches
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,126.87**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, smart power strip is a $436K/yr Amazon United States market (559K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smart power strip market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$555K–$694K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**21%**
- Kasa Smart36% - GHome Smart13% - Amazon Basics13% - POWSAV7% - Tapo5% - Yozisital5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/electronics/smart-power-strip/trend)
## **Top smart power strip search terms**
- **smart power strip**230K/yr-6.7%2.8% conv. - **smart surge protector**62K/yr+51.1%1.6% conv. - **smart power strips energy saving outlets**17K/yr+3.4%1.5% conv. - **smart plug extension cord**12K/yr+557.7%1.2% conv. - **smart extension cord**37K/yr-7.8%2.0% conv. - **smart power strips with wifi and app control**12K/yr+17.1%2.6% conv. - **wifi power strip**26K/yr-6.0%3.6% conv. - **kasa power strip**20K/yr-3.9%10.1% conv. - **smart plug power strip**23K/yr-8.4%2.8% conv. - **alexa power strip**20K/yr-9.0%5.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/smart-power-strip/search-terms)
## **Top smart power strip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$44K15%$65K20%$87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required**Kasa Smart**$40.35**4.6★9,457 rev](https://www.amazon.com/dp/B07G95FFN3) [2**kasa smart Plug Power Strip KP303 Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports Works with Alexa & Google Home No Hub Required White**Kasa Smart**$24.23**4.6★16,411 rev](https://www.amazon.com/dp/B083JKSSR5) [3**Amazon Basics Smart Plug Power Strip with 6 Individually Controlled Outlets and 3 USB Ports (2 USB-A and 1 USB-C) WiFi Works with Alexa Only 2.4 GHz No Hub Required White**Amazon Basics**$34.91**4.4★611 rev](https://www.amazon.com/dp/B0C453CLSY) [4**POWSAV 6 Ft WiFi Surge Protector - 8 Outlet Extension Cord with 4 Smart & 4 Always On Outlets 4 USB Ports Alexa & Google Home Compatible Black**POWSAV**$26.19**4.4★1,862 rev](https://www.amazon.com/dp/B0B5G6MDQ6) [5**Smart Power Strip Yozisital Charging Station with 6 Smart Outlets and 4 USB Ports 5FT Flat Plug Extension Cord for Home Office Compatible with Alexa & Google Home**Yozisital**$33.64**4.2★332 rev](https://www.amazon.com/dp/B0DZWLRKGW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Strip KCG-7MVR Energy Saving Surge Protector with Autoswitching Technology 7 Outlet**Smart Strip**$16.25**17 rev5mo ago](https://www.amazon.com/dp/B0GMKLZLDB) [**LINKVOLT Smart Power Strip WiFi Surge Protector Alexa Google Home Voice Control Outlet Extender for Home Office 3AC 15A 1875W 2.4GHz Voice Control**Generic**$19.80**45 rev5mo ago](https://www.amazon.com/dp/B0GK8X6H3G) [**Govee Smart Plug Outlet Extender 3-Sided Smart Power Strips with 2 Smart Outlets & 2 USB Ports with RGB Night Light APP & Voice Control Surge & Overload Protection for Home Office**Govee**$34.26**218 rev9mo ago](https://www.amazon.com/dp/B0FQX4FRGB) [**Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M**Tapo**$43.39**267 rev1y ago](https://www.amazon.com/dp/B0F5LNYTR7) [**Smart Power Strip Yozisital Charging Station with 6 Smart Outlets and 4 USB Ports 5FT Flat Plug Extension Cord for Home Office Compatible with Alexa & Google Home**Yozisital**$33.64**332 rev1y ago](https://www.amazon.com/dp/B0DZWLRKGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LINKVOLT Smart Power Strip WiFi Surge Protector Alexa Google Home Voice Control Outlet Extender for Home Office 3AC 15A 1875W 2.4GHz Voice Control**Generic**$19.80**4.7★**▲ 285%**](https://www.amazon.com/dp/B0GK8X6H3G) [**GHome Smart Power Strip 1800W/15A High Power Devices Support Surge Protector Extension Cord 9 in 1 Smart Plugs that Works with Alexa Google Home 2.4 GHz WiFi Wall Outlet Extender No Hub Needed**GHome Smart**$23.15**4.5★**▲ 159%**](https://www.amazon.com/dp/B0B9WYXN8X) [**Smart Strip KCG-7MVR Energy Saving Surge Protector with Autoswitching Technology 7 Outlet**Smart Strip**$16.25**4.2★**▲ 128%**](https://www.amazon.com/dp/B0GMKLZLDB) [**POWSAV 6 Ft WiFi Surge Protector - 8 Outlet Extension Cord with 4 Smart & 4 Always On Outlets 4 USB Ports Alexa & Google Home Compatible Black**POWSAV**$26.19**4.4★**▲ 121%**](https://www.amazon.com/dp/B0B5G6MDQ6) [**GHome Smart Plug Outlet Extender USB Wall Charger with 3 Individual Smart Outlets and 3 Smart USB Ports Works with Alexa Google Home Surge Protector Plug Extender for APP Control 15A/1800W**GHome Smart**$23.03**4.5★**▲ 95%**](https://www.amazon.com/dp/B0B9WQL3FD)
**~~View all trending →~~**
## **What buyers say about smart power strip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“solid build quality”*
**Socket/Port/Plug**13%
*“Great plug”*
**Advertised Vs Actual Product**10%
*“Exactly what I expected”*
**Value For Money**8%
*“Great Value”*
**Ease Of Use**7%
*“Very handy”*
**Charging**6%
*“Charging speed is great”*
**Assembly/Installation**3%
*“Easy to put together”*
**Design-Overall**3%
*“are built well”*
**Size-Overall**3%
*“I really like the size”*
**Connectivity-Overall**3%
*“Connection was flawless and easy”*
### **What buyers complain about **
**Durability**21%
*“Didnt last”*
**Noise Level**11%
*“High pitched noises”*
**Functionality-Overall**9%
*“Not effective”*
**Quality-Overall**7%
*“Absolute garbage”*
**Charging**6%
*“Not a fast charger”*
**Socket/Port/Plug**5%
*“Melted in the socket”*
**Connectivity-Overall**4%
*“the connection would randomly drop”*
**Value For Money**3%
*“Don't recommend- affordable price for a reason”*
**Size-Overall**2%
*“is much shorter”*
**Heating**2%
*“Immediately caused overheating”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**13%
**Socket/Port/Plug**11%
**Connectivity-Overall**8%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**7%
**Compatibility-Overall**4%
**Charging**4%
**Product Condition**4%
## **Common questions**
- **Is smart power strip profitable to sell on Amazon United States?**
- The niche generates $436K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the smart power strip niche?**
- 15 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in smart power strip?**
- Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.6%.
- **When does demand for smart power strip peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the smart power strip niche?**
- Listings span $9.41–$43.39; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,127 reviews — the moat a new listing must climb.
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