---
title: "Skybell Doorbell Camera — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/skybell-doorbell-camera"
last_updated: "2026-08-05T23:38:13.269Z"
locale: en
meta:
description: "Niche score 31/100 · $39K/yr market · 33K searches/yr · $126.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $39K/yr market · 33K searches/yr · $126.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Skybell Doorbell Camera — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **skybell doorbell camera**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 22Conversion 12Competition 15Returns 28Price range 25Avg price 66Brand share 26Review moat 61Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$126.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,071.38**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$45.08–$265.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 33K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, skybell doorbell camera is a $39K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **skybell doorbell camera market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$32K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,528**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **62%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**7%**
- Alarm.com55% - RESIDEO19% - SkyBell6% - Arlo6% - WYZE4% - CHAMBERLAIN4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/skybell-doorbell-camera/trend)
## **Top skybell doorbell camera search terms**
- **skybell doorbell camera**22K/yr-6.1%0.6% conv. - **skybell**8K/yr+0.7%0.5% conv. - **skybell doorbell**3K/yr-20.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/skybell-doorbell-camera/search-terms)
## **Top skybell doorbell camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alarm.com Skybell Slim Line Doorbell Camera (Silver)**Alarm.com**$168.45**3.8★276 rev](https://www.amazon.com/dp/B07287HM3J) [2**Alarm.com Wi-Fi Doorbell Camera SkyBell HD Edition Silver**Alarm.com**$265.53**3.8★92 rev](https://www.amazon.com/dp/B07TYV5GGC) [3**Resideo DBCAM-TRIMBR2 SkyBell Trim 2 Wi-Fi Video Doorbell Oil Rubbed Bronze Two-Way Audio Motion Sensor Technology Night Vision Silent Mode**RESIDEO**$169.12**2.9★12 rev](https://www.amazon.com/dp/B09BD7NQHH) [4**Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View**Arlo**$52.17**4.2★1,624 rev](https://www.amazon.com/dp/B0C683F516) [5**Honeywell SkyBell Slim Design 1080p Wi-Fi Video Doorbell Bronze Finish**SkyBell**$188.43**3.9★625 rev](https://www.amazon.com/dp/B0747Z7TPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**1,096 rev3mo ago](https://www.amazon.com/dp/B0FJJ66YZ1) [**Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup**WYZE**$59.86**691 rev9mo ago](https://www.amazon.com/dp/B0FNMBRJ54) [**Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Hazel**Google**$149.30**896 rev9mo ago](https://www.amazon.com/dp/B0FN7GC1TJ) [**Chamberlain myQ Video Doorbell | 2K Camera Battery/Wired Color Night Vision Live with 2-Way Talk Motion Detection & Real-Time Alerts 150 Deg Wide View Black**CHAMBERLAIN**$50.21**691 rev1y ago](https://www.amazon.com/dp/B0F63VB6JD) [**WYZE Wired Doorbell Camera v2(Existing Doorbell Wiring Required) 2K Security Video Doorbell Color Night Vision 2-Way Audio Package Monitor Works with Alexa & Google Assistant. Free Expert Setup**WYZE**$48.96**3,375 rev2y ago](https://www.amazon.com/dp/B0C896D28H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**4.3★**▲ 199%**](https://www.amazon.com/dp/B0FJJ66YZ1) [**Honeywell SkyBell Slim Design 1080p Wi-Fi Video Doorbell Bronze Finish**SkyBell**$188.43**3.9★**▲ 184%**](https://www.amazon.com/dp/B0747Z7TPW) [**Alarm.com Wi-Fi Doorbell Camera SkyBell HD Edition Silver**Alarm.com**$265.53**3.8★**▲ 131%**](https://www.amazon.com/dp/B07TYV5GGC) [**Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup**WYZE**$59.86**4.2★**▲ 107%**](https://www.amazon.com/dp/B0FNMBRJ54) [**Alarm.Com ADC-VDB770 Video Doorbell by alarm.com Incorporated**Alarm.com**$185.23**4.2★**▲ 27%**](https://www.amazon.com/dp/B08R6JB5KR)
**~~View all trending →~~**
## **What buyers say about skybell doorbell camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**12%
*“Easy Install”*
**Quality-Overall**9%
*“The quality is solid”*
**Video Quality**8%
*“Video is very clear”*
**Value For Money**8%
*“Great buy for the money”*
**Image/Picture Clarity**7%
*“Great picture”*
**Camera Quality**7%
*“Great clear camera”*
**Security**5%
*“great sense of security”*
**Night Vision**4%
*“Night time is pretty clear”*
**Battery Life**3%
*“battery life lasts long”*
**Software/Application**3%
*“App is easy to use”*
### **What buyers complain about **
**Connectivity-Overall**17%
*“Hard to connect”*
**Battery Life**12%
*“Short battery life”*
**Functionality-Overall**8%
*“It doesnt work well”*
**Quality-Overall**6%
*“Garbage”*
**Charging**5%
*“Doesnt hold charge”*
**Durability**5%
*“Durability issues”*
**Value For Money**3%
*“overpriced”*
**Camera Quality**3%
*“Horrible camera”*
**Software/Application**3%
*“Poor app”*
**Assembly/Installation**3%
*“Unable to set up”*
### **Top return reasons **
**Connectivity-Overall**24%
**Compatibility-Overall**14%
**Value For Money**12%
**Functionality-Overall**10%
**Assembly/Installation**5%
**Size-Overall**4%
**Charging**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Camera Quality**3%
## **Common questions**
- **Is skybell doorbell camera profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (31/100).
- **How competitive is the skybell doorbell camera niche?**
- 9 brands and 71 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in skybell doorbell camera?**
- Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.8%.
- **When does demand for skybell doorbell camera peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the skybell doorbell camera niche?**
- Listings span $45.08–$265.53; the average listing price is $126.49 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)