---
title: "Single Board Computer — $766K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/single-board-computer"
last_updated: "2026-08-06T21:53:56.194Z"
locale: en
meta:
description: "Niche score 49/100 · $766K/yr market · 665K searches/yr · $85.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $766K/yr market · 665K searches/yr · $85.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Single Board Computer — $766K/yr Amazon US Niche (2026) - Flapen"
---
# **single board computer**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 38Conversion 17Competition 45Returns 49Price range 22Avg price 80Brand share 14Review moat 95Quality gap 78
**Review moat**
**Incredible****98.12**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$85.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$766K**
$766K/yr · 665K searches
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$24.06–$365.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, single board computer is a $766K/yr Amazon United States market (665K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **single board computer market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$512K–$683K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,390**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **32.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 92%
**Open market**
**4%**
- Orange Pi41% - M5Stack31% - Arduino18% - Radxa3% - PINGEQUA2% - NVIDIA2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/electronics/single-board-computer/trend)
## **Top single board computer search terms**
- **orange pi**193K/yr+22.5%0.2% conv. - **single board computer**137K/yr+1.4%0.1% conv. - **orange pi 5**58K/yr+15.7%0.3% conv. - **cardputer**45K/yr+57.1%2.3% conv. - **arduino uno q**62K/yr-14.3%2.2% conv. - **cardputer adv**28K/yr+34.9%3.8% conv. - **single board computers**31K/yr+3.9%0.1% conv. - **x86 single board computer**23K/yr-7.8%0.0% conv. - **arduino q**20K/yr-16.4%2.4% conv. - **m5stack cardputer**14K/yr+6.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/single-board-computer/search-terms)
## **Top single board computer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$77K20%$153K30%$230K40%$306K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cardputer Adv Version (ESP32-S3)**M5Stack**$41.87**4.4★47 rev](https://www.amazon.com/dp/B0G6ZN35ZX) [2![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)**Arduino UNO Q 4GB \[ABX00173\]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C**Arduino**$58.06**4.4★135 rev](https://www.amazon.com/dp/B0GFN669S4) [3**Orange Pi 4 Pro 4GB LPDDR5 8 Core 64 Bit Single Board Computer 3TOPS AI NPU Allwinner A733 WiFi 6 & Bluetooth 5.4 Frequency 2.0GHz Mini PC Run Android Linux Orange Pi OS**Orange Pi**$65.87**4.2★8 rev](https://www.amazon.com/dp/B0GS5BL6Z1) [4**Orange Pi 4 Pro 4GB/6GB/8GB/12GB LPDDR5 Allwinner A733 3 Tops NPU 8-Core Single Board Computer with eMMC Socket WiFi 6/Bluetooth 5.4 Development Board Run Ubuntu/Debian/Android (4GB)**Orange Pi**$65.89**3.5★3 rev](https://www.amazon.com/dp/B0GTQMM4NC) [5**Orange Pi RV2 2GB/4GB/8GB LPDDR4x RISC-V Single Board Computer with 8-Core 64-Bit Processor Wi-Fi 5.0/Bluetooth 5.0 Development Board Run Linux/Ubuntu/OpenHarmony (4GB)**Orange Pi**$69.21**5.0★4 rev](https://www.amazon.com/dp/B0DZCSJQPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orange Pi Zero 3 1GB/1.5GB/2GB/4GB LPDDR4 Allwinner H618 4-Core 64 Bit Single Board Computer Support WiFi 5.0/Bluetooth 5.0 Development Board Run Linux/Debian/Ubuntu/Android(1GB)**Orange Pi**$39.96**54 rev2mo ago](https://www.amazon.com/dp/B0GWZZP5B2) [**Orange Pi 6 Plus 16GB RAM LPDDR5 12 Core 64 Bit Single Board Computer CIX SoC 45TOPS AI NPU Mini PC Run Linux Android Windows ROS2 OS with Heat Dissipation Assembly with Cooling Fan**Orange Pi**$365.65**7 rev2mo ago](https://www.amazon.com/dp/B0H1BY5BV5) [**M5Stack Official Cap LoRa 1262 for Cardputer Adv (SX1262 ATGM336H)**M5Stack**$24.06**14 rev3mo ago](https://www.amazon.com/dp/B0GWGXXKQT) [**Orange Pi Zero 2W 1.5G Allwinner H618 LPDDR4 Quad Core CPU 64 Bit Single Board Computer 1.5GHz Frequency WiFi 5.0 Bluetooth 5.0 onboard Antenna Support 4K Display Run Android Ubuntu**Orange Pi**$42.94**0 rev3mo ago](https://www.amazon.com/dp/B0GWL41PB5) [**Orange Pi 4 Pro 4GB/6GB/8GB/12GB LPDDR5 Allwinner A733 3 Tops NPU 8-Core Single Board Computer with eMMC Socket WiFi 6/Bluetooth 5.4 Development Board Run Ubuntu/Debian/Android (4GB)**Orange Pi**$65.89**3 rev3mo ago](https://www.amazon.com/dp/B0GTQMM4NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Orange Pi Zero 3 1GB/1.5GB/2GB/4GB LPDDR4 Allwinner H618 4-Core 64 Bit Single Board Computer Support WiFi 5.0/Bluetooth 5.0 Development Board Run Linux/Debian/Ubuntu/Android(1GB)**Orange Pi**$39.96**4.3★**▲ 99%**](https://www.amazon.com/dp/B0GWZZP5B2) [**M5Stack Official Cap LoRa 1262 for Cardputer Adv (SX1262 ATGM336H)**M5Stack**$24.06**4.8★**▲ 98%**](https://www.amazon.com/dp/B0GWGXXKQT) [**Orange Pi 4 Pro 4GB/6GB/8GB/12GB LPDDR5 Allwinner A733 3 Tops NPU 8-Core Single Board Computer with eMMC Socket WiFi 6/Bluetooth 5.4 Development Board Run Ubuntu/Debian/Android (6GB)**Orange Pi**$83.63**4.1★**▲ 97%**](https://www.amazon.com/dp/B0GTQR767L) [**Orange Pi 6 Plus 16GB RAM LPDDR5 12 Core 64 Bit Single Board Computer CIX SoC 45TOPS AI NPU Mini PC Run Linux Android Windows ROS2 OS with Heat Dissipation Assembly with Cooling Fan**Orange Pi**$365.65**4.7★**▲ 97%**](https://www.amazon.com/dp/B0H1BY5BV5) [**Orange Pi Zero 2W 1.5G Allwinner H618 LPDDR4 Quad Core CPU 64 Bit Single Board Computer 1.5GHz Frequency WiFi 5.0 Bluetooth 5.0 onboard Antenna Support 4K Display Run Android Ubuntu**Orange Pi**$42.94**0.0★**▲ 97%**](https://www.amazon.com/dp/B0GWL41PB5)
**~~View all trending →~~**
## **What buyers say about single board computer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Software/Application**14%
*“It does what it says and programming it was easy and straightforward”*
**Value For Money**12%
*“Great value”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Assembly/Installation**9%
*“Easy to set up”*
**Design-Overall**7%
*“It is well built”*
**Ease Of Use**6%
*“Once up and running it is quite impressive”*
**Quality-Overall**5%
*“Nice piece of hardware”*
**Compatibility-Overall**4%
*“Works just as well as the Raspberry Pi for half the cost. if not more”*
**Connectivity-Overall**3%
*“Lots of connectivity”*
**Strength**2%
*“I have to say it is a very powerful board”*
### **What buyers complain about **
**Software/Application**13%
*“Fickle software, missing hardware”*
**Assembly/Installation**10%
*“It takes some effort to set up”*
**Durability**8%
*“The product breaks down easily”*
**Functionality-Overall**6%
*“It doesn't even have a power off”*
**Quality-Overall**5%
*“Piece of Junk that goes to garbage in two years”*
**Value For Money**5%
*“Being returned given the high price”*
**Connectivity-Overall**4%
*“Wifi is terrible”*
**Instructions/User Manual/Troubleshooting**4%
*“Too much BS, updating, using their online platform to write code”*
**Computation Performance**3%
*“the controller works slowly”*
**Ethical Trade/Fair Trade**3%
*“This is a scam”*
### **Top return reasons **
**Functionality-Overall**24%
**Defective Material/Parts**14%
**Value For Money**9%
**Connectivity-Overall**9%
**Compatibility-Overall**7%
**Software/Application**7%
**Advertised Vs Actual Product**6%
**Socket/Port/Plug**3%
**Size-Overall**3%
**Constant Reboot Or Restart**2%
## **Common questions**
- **Is single board computer profitable to sell on Amazon United States?**
- The niche generates $766K/yr across 26 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the single board computer niche?**
- 9 brands and 53 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in single board computer?**
- Top complaints mined from reviews: Software/Application, Assembly/Installation, Durability. The return rate is 3.1%.
- **When does demand for single board computer peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the single board computer niche?**
- Listings span $24.06–$365.65; the average listing price is $85.32 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.
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