---
title: "Sigma 10-18mm F2.8 Sony — $192K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/sigma-10-18mm-f2-8-sony"
last_updated: "2026-08-11T20:23:31.403Z"
locale: en
meta:
description: "Niche score 22/100 · $192K/yr market · 39K searches/yr · $651.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · $192K/yr market · 39K searches/yr · $651.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sigma 10-18mm F2.8 Sony — $192K/yr Amazon US Niche (2026) - Flapen"
---
# **sigma 10-18mm f2.8 sony**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 29Conversion 9Competition 13Returns 25Price range 0Avg price 0Brand share 0Review moat 96Quality gap 19
**Review moat**
**Incredible****84.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$192K**
$192K/yr · 39K searches
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$651.44**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$549.29–$687.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sigma 10-18mm f2.8 sony is a $192K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 22/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sigma 10-18mm f2.8 sony market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$163K–$326K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **60%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Sigma87% - Sony8% - Tamron4%
## **Demand**
Weekly Amazon search volume, last 40 weeks — +3.2% search growth over the last 90 days.
1K600Black Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/sigma-10-18mm-f2-8-sony/trend)
## **Top sigma 10-18mm f2.8 sony search terms**
- **sigma 10-18mm f2.8 sony**25K/yr+9.4%1.3% conv. - **sigma 10-18**5K/yr+49.1%0.4% conv. - **10-18mm sony lens**3K/yr-11.3%0.7% conv. - **sony 10-18mm**5K/yr-59.3%0.9% conv. - **sony 10-18**1K/yr+42.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/sigma-10-18mm-f2-8-sony/search-terms)
## **Top sigma 10-18mm f2.8 sony products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$58K40%$77K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10-18mm F2.8 DC DN (for E Mount)**Sigma**$671.63**4.6★209 rev](https://www.amazon.com/dp/B0CJVNZ35X) [2**Sigma 10-18mm F2.8 DC DN Contemporary Lens for Sony E | Ultra Wide-Angle Zoom with Tiffen 67mm UV Protector Filter Waith Camera Backpack and 64GB Extreme PRO UHS-I SDXC Memory Card (Bundle Set)**Sigma**$687.76**4.8★31 rev](https://www.amazon.com/dp/B0CTHZLDB6) [3**10-18mm F2.8 DC DN for X Mount**Sigma**$665.41**4.7★76 rev](https://www.amazon.com/dp/B0CJVRTY76) [4**Sony - E 10-18mm F4 OSS Wide-Angle Zoom Lens (SEL1018) Black**Sony**$620.95**4.5★331 rev](https://www.amazon.com/dp/B0096W1ONK) [5**Sigma 10-18mm f2.8 DC DN Contemporary Lens for Sony E with Sunshine Photo Professional Bundle - 4 Years USA Manufacturer Warranty**Sigma**$676.28**5.0★2 rev](https://www.amazon.com/dp/B0F499P37Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sigma 10-18mm f/2.8 DC DN Contemporary Lens for L-Mount Ultra Wide-Angle APS-C Zoom Fast f/2.8 Aperture 15-27mm Equivalent Internal Focus 7-Blade Diaphragm Dust & Splash-Resistant Design**Sigma**$687.91**0 rev7mo ago](https://www.amazon.com/dp/B0G4FCPJF8) [**Sigma 10-18mm f/2.8 DC DN Contemporary Lens - Included Value Sony E Mount**Sigma**$680.07**1 rev1y ago](https://www.amazon.com/dp/B0FF594F13) [**Sigma 10-18mm f2.8 DC DN Contemporary Lens for Sony E with Sunshine Photo Professional Bundle - 4 Years USA Manufacturer Warranty**Sigma**$676.28**2 rev1y ago](https://www.amazon.com/dp/B0F499P37Q) [**10-18mm F2.8 DC DN for Canon -RF Mount**Sigma**$672.48**66 rev1y ago](https://www.amazon.com/dp/B0DH9B7KZB) [**Sigma 10-18mm F2.8 DC DN Contemporary Lens for Sony E | Ultra Wide-Angle Zoom with Tiffen 67mm UV Protector Filter Waith Camera Backpack and 64GB Extreme PRO UHS-I SDXC Memory Card (Bundle Set)**Sigma**$687.76**31 rev2y ago](https://www.amazon.com/dp/B0CTHZLDB6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sigma 10-18mm f2.8 DC DN Contemporary Lens for Sony E with Sunshine Photo Professional Bundle - 4 Years USA Manufacturer Warranty**Sigma**$676.28**5.0★**▲ 198%**](https://www.amazon.com/dp/B0F499P37Q) [**Sigma 10-18mm f/2.8 DC DN Contemporary Lens for L-Mount Ultra Wide-Angle APS-C Zoom Fast f/2.8 Aperture 15-27mm Equivalent Internal Focus 7-Blade Diaphragm Dust & Splash-Resistant Design**Sigma**$687.91**0.0★**▲ 139%**](https://www.amazon.com/dp/B0G4FCPJF8) [**10-18mm F2.8 DC DN for X Mount**Sigma**$665.41**4.7★**▲ 123%**](https://www.amazon.com/dp/B0CJVRTY76) [**10-18mm F2.8 DC DN for Canon -RF Mount**Sigma**$672.48**4.8★**▲ 25%**](https://www.amazon.com/dp/B0DH9B7KZB) [**TAMRON 11-20MM F/2.8 DI III-A RXD for Sony E APS-C Mirrorless Cameras**Tamron**$602.61**4.7★**▲ 19%**](https://www.amazon.com/dp/B096WGZT43)
**~~View all trending →~~**
## **What buyers say about sigma 10-18mm f2.8 sony**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**29%
*“Its perfect for the price point where most native lens for canon are tripled for the same use”*
**Quality-Overall**26%
*“High quality images under normal lighting conditions”*
**Value For Money**10%
*“Great Deal”*
**Weight Light**5%
*“Super light weight”*
**Wide Angle Mode**4%
*“A great RF mount wide angle”*
**Strength**4%
*“powerful”*
**Compactness**4%
*“Compact”*
**Compatibility-Overall**2%
*“Works fine with my canon R10 body”*
**Image/Picture Clarity**2%
*“Sharp and good in low light”*
**Auto Focus**1%
*“Its got great focusing on photos”*
### **What buyers complain about **
**Field Of View**13%
*“seeing I have a FX30 it didn't give me a wide enough view”*
**Size-Overall**13%
*“Small”*
**Lenses**6%
*“The lens shade is a weird clip on which is only negative. easy to accidentally remove”*
**Aperture**4%
*“makes the focal length just a slight bit tighter”*
### **Top return reasons **
**Lenses**52%
**Image/Picture Clarity**7%
**Mounting**7%
**Compatibility-Overall**5%
**Value For Money**5%
**Zoom**5%
**Auto Focus**2%
**Size-Overall**2%
**Weight Heavy**2%
**Functionality-Overall**2%
## **Common questions**
- **Is sigma 10-18mm f2.8 sony profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (22/100).
- **How competitive is the sigma 10-18mm f2.8 sony niche?**
- 3 brands and 99 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in sigma 10-18mm f2.8 sony?**
- Top complaints mined from reviews: Field Of View, Size-Overall, Lenses. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the sigma 10-18mm f2.8 sony niche?**
- Listings span $549.29–$687.91; the average listing price is $651.44 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.
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