---
title: "Shortwave Radio — $572K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/shortwave-radio"
last_updated: "2026-08-11T22:07:03.769Z"
locale: en
meta:
description: "Niche score 49/100 · $572K/yr market · 692K searches/yr · $114.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $572K/yr market · 692K searches/yr · $114.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shortwave Radio — $572K/yr Amazon US Niche (2026) - Flapen"
---
# **shortwave radio**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 63Growth 13Conversion 9Competition 76Returns 39Price range 18Avg price 70Brand share 64Review moat 52Quality gap 76
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$114.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$572K**
$572K/yr · 692K searches
**Review moat**
**Good****1,433.19**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$9.90–$477.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, shortwave radio is a $572K/yr Amazon United States market (692K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shortwave radio market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$459K–$574K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**28%**
- TECSUN34% - XHDATA10% - Emgykit9% - Eton8% - Raddy7% - Kaito5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/shortwave-radio/trend)
## **Top shortwave radio search terms**
- **shortwave radio**215K/yr-27.2%0.4% conv. - **portable shortwave radios**56K/yr-13.7%0.3% conv. - **shortwave radio receiver**67K/yr-26.2%0.3% conv. - **short wave radio**57K/yr-15.1%0.7% conv. - **short wave radios all world band**49K/yr-44.1%0.4% conv. - **shortwave radios with best reception**28K/yr-15.0%0.7% conv. - **tecsun**26K/yr-3.9%0.4% conv. - **sw radio**25K/yr-21.4%0.3% conv. - **tecsun pl-330**18K/yr-1.3%2.2% conv. - **grundig radio**23K/yr-19.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/shortwave-radio/search-terms)
## **Top shortwave radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$29K10%$57K15%$86K20%$114K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tecsun Digital PL330 AM/FM/LW/SW Worldband Radio with Single Side Band Receiver**TECSUN**$82.71**4.4★1,000 rev](https://www.amazon.com/dp/B0921HN6QM) [2**Portable Shortwave Radios with NOAA/SW/AM/FM for Camping & Home**Emgykit**$37.73**4.4★1,038 rev](https://www.amazon.com/dp/B0CD7F29QH) [3**Tecsun PL880 Portable Digital PLL Dual Conversion AM/FM Longwave Shortwave Radio with SSB (Single Side Band) Reception**TECSUN**$177.48**4.4★1,496 rev](https://www.amazon.com/dp/B00GJ51NVA) [4**DreamSky AM FM Radio Portable - Shortwave Radio Battery Powered or Plug in Wall for Home Outdoor Strong Reception Large Dial Easy to Use Digital Time Display Transistor Antenna Seniors Small Gift**DreamSky**$26.57**4.4★3,393 rev](https://www.amazon.com/dp/B0CLNVNJDR) [5**Eton Elite Field Radio with AM/FM Shortwave RDS Bluetooth Digital Tuning Treble/Bass Control 50 Memory Stations External Antenna Rich LCD Display Retro Tabletop Design**Eton**$134.93**3.9★743 rev](https://www.amazon.com/dp/B07T6LK1X2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition**TECSUN**$477.49**0 rev3w ago](https://www.amazon.com/dp/B0H6NDFKCT) [**Upgraded ATS MINI V4B Radios with Exquisite Metal Shell SI4732 Pocket Shortwave Radio Portable AM/FM/LSB/USB Full Band Receiver with Built-in Headphone Amplifier Speaker and Hi-Z**SZSEVSIOT**$62.93**28 rev5mo ago](https://www.amazon.com/dp/B0GKP31P12) [**XHDATA D109 Portable Radio AM/FM/SW/LW Shortwave Radio Receiver Battery Operated Radio with Good Reception Great Sound Wireless BT Mp3 Speaker Alarm Clock Sleep Function**XHDATA**$43.42**16 rev7mo ago](https://www.amazon.com/dp/B0G7FMYY6D) [**ZHIWHIS Shortwave Radio Multi-Band Wooden Box Bluetooth 5.2 Dual Speakers Extra Antenna Signal Repeater APP Control FM/AM/SW/WB/AIR/V-UHF TF Card Player Bass Control Sleep Timer ZWS-802**ZHIWHIS**$120.97**7 rev11mo ago](https://www.amazon.com/dp/B0FJX3C7LT) [**Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player**Jazmm**$27.65**594 rev1y ago](https://www.amazon.com/dp/B0DSK8FPP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tecsun S-2200 AM/FM/LW Shortwave SSB VHF Airband DSP World Band Radio Receiver North American Edition**TECSUN**$477.49**0.0★**▲ 333%**](https://www.amazon.com/dp/B0H6NDFKCT) [**ZHIWHIS Shortwave Radio Multi-Band Wooden Box Bluetooth 5.2 Dual Speakers Extra Antenna Signal Repeater APP Control FM/AM/SW/WB/AIR/V-UHF TF Card Player Bass Control Sleep Timer ZWS-802**ZHIWHIS**$120.97**4.5★**▲ 325%**](https://www.amazon.com/dp/B0FJX3C7LT) [**XHDATA D109 Portable Radio AM/FM/SW/LW Shortwave Radio Receiver Battery Operated Radio with Good Reception Great Sound Wireless BT Mp3 Speaker Alarm Clock Sleep Function**XHDATA**$43.42**4.4★**▲ 303%**](https://www.amazon.com/dp/B0G7FMYY6D) [**Upgraded ATS MINI V4B Radios with Exquisite Metal Shell SI4732 Pocket Shortwave Radio Portable AM/FM/LSB/USB Full Band Receiver with Built-in Headphone Amplifier Speaker and Hi-Z**SZSEVSIOT**$62.93**4.5★**▲ 279%**](https://www.amazon.com/dp/B0GKP31P12) [**XHDATA D808 Portable AM FM SW LW Air Band Radio SSB RDS Multi Band Radio Speaker with LCD Display Alarm Clock External Antenna (Grey)**XHDATA**$90.67**4.4★**▲ 89%**](https://www.amazon.com/dp/B0DPHTFHF7)
**~~View all trending →~~**
## **What buyers say about shortwave radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**15%
*“Excellent sound”*
**Signal Strength**12%
*“excellent signal reception”*
**Value For Money**10%
*“Great Value”*
**Quality-Overall**8%
*“Good Quality”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Charging**5%
*“Fast charging when plugged in”*
**Portability**5%
*“easy to carry around”*
**Ease Of Use**5%
*“Very handy”*
**Size-Overall**4%
*“I like the size”*
**Battery Life**3%
*“Battery life is amazing”*
### **What buyers complain about **
**Quality-Overall**11%
*“Absolute Garbage”*
**Signal Strength**10%
*“Can't get any stations”*
**Durability**9%
*“Broke within week”*
**Charging**8%
*“Doesnt hold charge”*
**Functionality-Overall**7%
*“Didn't work”*
**Size-Overall**6%
*“Smaller than expected”*
**Audio Quality**5%
*“It had no sound”*
**Battery Life**3%
*“Battery did not last very long”*
**Audio Volume**3%
*“low volume isn't low enough”*
**Noise Level**3%
*“Thing is very loud”*
### **Top return reasons **
**Size-Overall**16%
**Functionality-Overall**12%
**Audio Quality**11%
**Charging**9%
**Signal Strength**9%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Audio Volume**4%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is shortwave radio profitable to sell on Amazon United States?**
- The niche generates $572K/yr across 37 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the shortwave radio niche?**
- 20 brands and 49 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in shortwave radio?**
- Top complaints mined from reviews: Quality-Overall, Signal Strength, Durability. The return rate is 3.9%.
- **When does demand for shortwave radio peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shortwave radio niche?**
- Listings span $9.90–$477.49; the average listing price is $114.81 (sweet spot $15–$100). The average incumbent carries 1,433 reviews — the moat a new listing must climb.
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