---
title: "Sfx Power Supply — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/sfx-power-supply"
last_updated: "2026-08-11T15:23:41.381Z"
locale: en
meta:
description: "Niche score 50/100 · $1.2M/yr market · 654K searches/yr · $113.25 avg price. High returns (6.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.2M/yr market · 654K searches/yr · $113.25 avg price. High returns (6.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sfx Power Supply — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **sfx power supply**
**Worth a look**
Shows a $1.2M/yr market, but high returns (6.7%) keeps it on the watch list.
Market size 81Growth 40Conversion 20Competition 48Returns 19Price range 38Avg price 71Brand share 46Review moat 76Quality gap 70
**Market size**
**Great****$1.2M**
$1.2M/yr · 654K searches
**Review moat**
**Great****476.03**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$113.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$34.52–$207.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, sfx power supply is a $1.2M/yr Amazon United States market (654K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sfx power supply market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 88%
**Open market**
**20%**
- Corsair27% - Cooler Master22% - Lian Li17% - Apevia9% - GAMEMAX3% - NZXT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/sfx-power-supply/trend)
## **Top sfx power supply search terms**
- **sfx power supply**277K/yr+7.0%1.3% conv. - **sfx psu**113K/yr+20.2%1.1% conv. - **sfx power supply 850w**36K/yr+12.6%0.8% conv. - **sff power supply**27K/yr+1.7%1.1% conv. - **sfx**31K/yr+22.5%0.4% conv. - **sff psu**20K/yr+24.9%0.7% conv. - **corsair sf750**18K/yr+31.2%5.2% conv. - **corsair sf850**17K/yr+54.5%5.6% conv. - **itx power supply**19K/yr-6.1%0.8% conv. - **itx psu**15K/yr+18.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/sfx-power-supply/search-terms)
## **Top sfx power supply products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$60K10%$120K15%$180K20%$240K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cooler Master V850 SFX Gold 850W Power Supply Fully Modular PCIe 5.1**Cooler Master**$135.59**4.3★1,211 rev](https://www.amazon.com/dp/B08LP6WS35) [2**Lian Li SP750 V2 Gold 750 Watt SFX Form Factor Power Supply | Native 12V-2x6 Cable - Low Noise - 80+ Gold Efficiency - ATX 3.1 & PCIe 5.0 Compliant - 92mm FDB Fan - 10-Year Warranty - Black (SP750G.B)**Lian Li**$121.76**4.6★49 rev](https://www.amazon.com/dp/B0FJC6FM1C) [3**CORSAIR SF750 (2024) Fully Modular SFX Low Noise 80 Plus Platinum Power Supply ATX 3.1 Compliant PCIe 5.1 Ready Small Form Factor Bracket Included Black**Corsair**$163.20**4.3★159 rev](https://www.amazon.com/dp/B0D45QCZHX) [4**CORSAIR SF850 (2024) Fully Modular SFX Low Noise 80 Plus Platinum Power Supply ATX 3.1 Compliant PCIe 5.1 Ready Small Form Factor Bracket Included Black**Corsair**$176.98**4.4★135 rev](https://www.amazon.com/dp/B0D45PQ8C4) [5**Apevia SFX-AP500W Mini ITX Solution/Micro ATX/SFX 500W Power Supply**Apevia**$37.44**4.1★545 rev](https://www.amazon.com/dp/B08R5NN4FJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NZXT C850 SFX Gold - 850W SFX ATX 3.1 Power Supply - 80 Plus Gold - Cybenetics Platinum - Fully Modular - PCIe 5.1 600W 12V-2x6 - Japanese Capacitors - Black**NZXT**$170.79**36 rev5mo ago](https://www.amazon.com/dp/B0GFVSV779) [**Lian Li SP750 V2 Gold 750 Watt SFX Form Factor Power Supply | Native 12V-2x6 Cable - Low Noise - 80+ Gold Efficiency - ATX 3.1 & PCIe 5.0 Compliant - 92mm FDB Fan - 10-Year Warranty - Black (SP750G.B)**Lian Li**$121.76**49 rev9mo ago](https://www.amazon.com/dp/B0FJC6FM1C) [**Lian Li SP750 V2 Gold 750 Watt SFX Form Factor Power Supply | Native 12V-2x6 Cable - Low Noise - 80+ Gold Efficiency - ATX 3.1 & PCIe 5.0 Compliant - 92mm FDB Fan - 10-Year Warranty - White (SP750G.W)**Lian Li**$121.77**20 rev9mo ago](https://www.amazon.com/dp/B0FJD8RSBH) [**WISLOK SFX Power Supply 500W PSU Non-Modular Design SFX Form Factor is Suitable for Mini-ITX/SFF/MATX PC Games and Home Theater Compatible with RTX 3060/4060**WISLOK**$60.50**10 rev10mo ago](https://www.amazon.com/dp/B0FRLC5ZLY) [**Lian Li SP1000P Platinum 1000W SFX Form Factor Power Supply with 12V-2x6 Connectors - ATX 3.1 & PCIE 5.1 Compliant - Low-Noise - Fully Modular - 105C Capacitors - 10 Year Warranty - Black (SP1000P.B)**Lian Li**$177.05**29 rev10mo ago](https://www.amazon.com/dp/B0FN7FJ2CM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NZXT C850 SFX Gold - 850W SFX ATX 3.1 Power Supply - 80 Plus Gold - Cybenetics Platinum - Fully Modular - PCIe 5.1 600W 12V-2x6 - Japanese Capacitors - Black**NZXT**$170.79**4.5★**▲ 199%**](https://www.amazon.com/dp/B0GFVSV779) [**MSI MPG A850GS PCIE5 Fully Modular Gaming 850W Power Supply 80+ Gold Dual 12V-2x6 Cables Server-Grade Capacitor ATX 3.1 & PCIe 5.1 Ready Low-Noise Semi Digital 10 Year Warranty**msi**$92.25**4.6★**▲ 173%**](https://www.amazon.com/dp/B0DT2V39K4) [**Cooler Master MWE Gold 850 V3 Fully Modular Power Supply 850W 80+ Gold Certified PSU Cybenetics Platinum 90 12V-2x6 PCIe 5.1 ATX 3.1 Support Low Noise Zero-RPM Mode 10-Year Warranty**Cooler Master**$93.08**4.4★**▲ 173%**](https://www.amazon.com/dp/B0D68VH8DR) [**WISLOK SFX Power Supply 500W PSU Non-Modular Design SFX Form Factor is Suitable for Mini-ITX/SFF/MATX PC Games and Home Theater Compatible with RTX 3060/4060**WISLOK**$60.50**4.0★**▲ 127%**](https://www.amazon.com/dp/B0FRLC5ZLY) [**ASUS ROG Loki SFX-L 750W Platinum (Fully Modular Power Supply 80+ Platinum Lambda A Certified 120mm PWM ARGB Fan Aura Sync ATX 3.0 Compatible PCIe 5.0 Ready 10 Year Warranty)**ASUS**$146.48**4.4★**▲ 121%**](https://www.amazon.com/dp/B0BZFQZR81)
**~~View all trending →~~**
## **What buyers say about sfx power supply**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“overall build quality make it easy to work with”*
**Value For Money**11%
*“Worth every penny”*
**Assembly/Installation**8%
*“No problems installing”*
**Size-Overall**7%
*“Excellent size”*
**Design-Overall**5%
*“It does appear to be very well built”*
**Advertised Vs Actual Product**5%
*“Product recieved was as advertised”*
**Noise Cancellation**5%
*“Quiet & Efficient”*
**Strength**3%
*“Performance-wise, this PSU delivers serious power with rock-solid stability”*
**Durability**3%
*“has been completely stable since day one”*
**Length**2%
*“cable length is great”*
### **What buyers complain about **
**Noise Level**13%
*“noise”*
**Size-Overall**10%
*“It's small”*
**Durability**9%
*“Died in 2 years”*
**Product Condition**8%
*“received used”*
**Functionality-Overall**7%
*“this cables doesn't work”*
**Quality-Overall**6%
*“Very cheap quality”*
**Value For Money**5%
*“harder to justify at full price”*
**Length**4%
*“Horrible cable Length”*
**Heating**3%
*“it get extremely hot in my case that was recommended by a YTber ETAPRIME”*
**Smell**2%
*“smelled like it was burning”*
### **Top return reasons **
**Size-Overall**20%
**Length**11%
**Compatibility-Overall**10%
**Functionality-Overall**10%
**Defective Material/Parts**9%
**Value For Money**8%
**Noise Level**8%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Socket/Port/Plug**2%
## **Common questions**
- **Is sfx power supply profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 32 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sfx power supply niche?**
- 17 brands and 85 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in sfx power supply?**
- Top complaints mined from reviews: Noise Level, Size-Overall, Durability. The return rate is 6.7% — above our launch gate.
- **When does demand for sfx power supply peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the sfx power supply niche?**
- Listings span $34.52–$207.23; the average listing price is $113.25 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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