---
title: "Rp2040 — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/rp2040"
last_updated: "2026-08-11T14:32:18.557Z"
locale: en
meta:
description: "Niche score 60/100 · $56K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $56K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rp2040 — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **rp2040**
**Worth a look**
Shows a thin review moat (44 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 96Conversion 70Competition 39Returns 97Price range 60Avg price 51Brand share 27Review moat 98Quality gap 77
**Review moat**
**Incredible****44.05**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+139.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.10–$25.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.10**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$56K**
$56K/yr · 72K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rp2040 is a $56K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rp2040 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$61K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#1,242**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**7%**
- hiBCTR25% - DWEII21% - EC Buying20% - waveshare16% - seeed studio6% - HiLetgo4% - Open — no brand owns it (5 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +139.1% search growth over the last 90 days.
5K4KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/rp2040/trend)
## **Top rp2040 search terms**
- **rp2040**46K/yr+36.6%4.4% conv. - **rp2040 zero**14K/yr+529.5%7.2% conv. - **rp2040-zero**7K/yr>1,000%6.8% conv. - **raspberry pi rp2040**3K/yr+633.7%4.7% conv. - **rp2040 microcontroller**3K/yr+104.9%5.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/rp2040/search-terms)
## **Top rp2040 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$8K20%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2Pcs Raspberry Pi Pico Development Board Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor Running Up to 133 MHz Support C/C++/Python 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface**EC Buying**$13.86**4.7★232 rev](https://www.amazon.com/dp/B0BDLHMQ9C) [2**hiBCTR 6 - Piece Set of RP2040 - Zero Boards: RP2040 Microcontroller - Based PICO Development Boards. Equipped with a Dual - core 264KB Cortex M0+ Processor and 2MB Flash. Pins are unsoldered.**hiBCTR**$16.62**4.6★49 rev](https://www.amazon.com/dp/B0DXL12W59) [3**DWEII 3PCS RP2040-Zero RP2040 USB-C Connector Compatible with Raspberry Pi Microcontroller PICO Development Board Module Dual-core Cortex M0+ Processor 2MB Flash Support C/C++ MicroPython**DWEII**$10.07**3.3★69 rev](https://www.amazon.com/dp/B0C5Q2V49P) [4**Seeed Studio XIAO RP2040 Microcontroller with Dual-Core ARM Cortex M0+ Processor Supports Arduino MicroPython and CircuitPython with Rich Interfaces.**seeed studio**$10.01**4.6★198 rev](https://www.amazon.com/dp/B09NNVNW7M) [5**waveshare RP2040-Zero Mini Board with Pre-Soldered Header High-Performance Pico-Like MCU Board Based on Raspberry Pi Microcontroller Chip RP2040 USB-C Connector Low-Cost Support C/C++ MicroPython**waveshare**$10.74**4.6★61 rev](https://www.amazon.com/dp/B09PBCN9MW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AITRIP 2PCS RP2040-Zero RP2040 Microcontroller PICO Development Board Dual-core 264KB Cortex M0+ Processor 2MB Flash Micro Controller**AITRIP**$8.25**4 rev3mo ago](https://www.amazon.com/dp/B0GTVDP5H9) [**2Pcs RP2040- Zero Development Boards RP2040 Microcontroller Based Module PICO Equipped with Dual - core 2MB Flash 264KB Cortex M0+ Processor with Unsoldered Pins**DORHEA**$8.39**4 rev4mo ago](https://www.amazon.com/dp/B0GSZ5XX75) [**Meshnology 3PCS RP2040-Zero Microcontroller USB-C PICO Development Board Compatible with Rasp Berry P i & Ar duino**Meshnology**$9.93**7 rev6mo ago](https://www.amazon.com/dp/B0GHQDWKVC) [**5pcs RP2040-Zero RP2040 USB-C Connector icrocontroller PICO Development Board Dual-core 264KB Cortex M0+ Processor 2MB Flash Compatible with Raspberry Pi Support C/C++ MicroPython**ACEIRMC**$14.78**9 rev1y ago](https://www.amazon.com/dp/B0F1K5LGX1) [**hiBCTR 6 - Piece Set of RP2040 - Zero Boards: RP2040 Microcontroller - Based PICO Development Boards. Equipped with a Dual - core 264KB Cortex M0+ Processor and 2MB Flash. Pins are unsoldered.**hiBCTR**$16.62**49 rev1y ago](https://www.amazon.com/dp/B0DXL12W59)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pcs RP2040- Zero Development Boards RP2040 Microcontroller Based Module PICO Equipped with Dual - core 2MB Flash 264KB Cortex M0+ Processor with Unsoldered Pins**DORHEA**$8.39**4.7★**▲ 108%**](https://www.amazon.com/dp/B0GSZ5XX75) [**AITRIP 2PCS RP2040-Zero RP2040 Microcontroller PICO Development Board Dual-core 264KB Cortex M0+ Processor 2MB Flash Micro Controller**AITRIP**$8.25**3.8★**▲ 107%**](https://www.amazon.com/dp/B0GTVDP5H9) [**waveshare RP2040-Zero Mini Board with Pre-Soldered Header High-Performance Pico-Like MCU Board Based on Raspberry Pi Microcontroller Chip RP2040 USB-C Connector Low-Cost Support C/C++ MicroPython**waveshare**$10.74**4.6★**▲ 97%**](https://www.amazon.com/dp/B09PBCN9MW) [**waveshare RP2040-Zero Mini Board High-Performance Pico-Like MCU Board Based on Raspberry Pi Microcontroller Chip RP2040 USB-C Connector Low-Cost Support C/C++ MicroPython**waveshare**$9.46**4.6★**▲ 77%**](https://www.amazon.com/dp/B09PBCT559) [**JESSINIE RP2040-Tiny Development Board Raspberry Pi Microcontroller Board RP2040 Dual Core Processor Chip with Split USB Interface**JESSINIE**$8.10**3.3★**▲ 70%**](https://www.amazon.com/dp/B0CHDSSYR2)
**~~View all trending →~~**
## **What buyers say about rp2040**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**18%
*“Works as advertised”*
**Value For Money**18%
*“Excellent Value”*
**Compatibility-Overall**14%
*“Compatible with Rasp Pi Pico”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**9%
*“The quality feels good”*
**Size-Overall**4%
*“that's ok with the smaller size and less weight”*
**Software/Application**4%
*“Porting a program from Arduino to the RP2040 is relatively simple”*
**Instructions/User Manual/Troubleshooting**4%
*“Documentation is readily available online”*
**Design-Overall**4%
*“Perfect for small projects”*
**Durability**3%
*“did not break/die. which I've heard is a risk for PicoFlasher”*
### **What buyers complain about **
**Functionality-Overall**35%
*“therefore cannot be used”*
**Quality-Overall**15%
*“Bad batch”*
**Connectivity-Overall**10%
*“still no connection”*
**Size-Overall**10%
*“Even though this is so small”*
**Compatibility-Overall**6%
*“and none of them were recognized”*
**Ease Of Use**4%
*“was very inconvenient to what I was using it for”*
**Durability**4%
*“They stopped working after a while”*
**Value For Money**3%
*“Complete waste of money and time”*
**Software/Application**2%
*“don't have an application for them yet”*
**Touch/Button Controls**1%
*“BOOTSEL button doesn't do anything”*
### **Top return reasons **
**Functionality-Overall**32%
**Defective Material/Parts**14%
**Connectivity-Overall**14%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**5%
**Software/Application**4%
**Value For Money**4%
**Socket/Port/Plug**3%
**Heating**3%
**Size-Overall**3%
## **Common questions**
- **Is rp2040 profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +139.1%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the rp2040 niche?**
- 11 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in rp2040?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Connectivity-Overall. The return rate is 0.6%.
- **What does it cost to enter the rp2040 niche?**
- Listings span $8.10–$25.50; the average listing price is $12.10 (sweet spot $15–$100). The average incumbent carries 44 reviews — the moat a new listing must climb.
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