---
title: "Ring Video Doorbell 2nd Generation — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ring-video-doorbell-2nd-generation"
last_updated: "2026-08-06T00:32:49.552Z"
locale: en
meta:
description: "Niche score 25/100 · $29K/yr market · 14K searches/yr · $57.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $29K/yr market · 14K searches/yr · $57.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ring Video Doorbell 2nd Generation — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **ring video doorbell 2nd generation**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 17Conversion 46Competition 0Returns 26Price range 95Avg price 90Brand share 0Review moat 12Quality gap 45
**Price range**
**Incredible****$45.08–$65.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$57.96**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****27,103**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$29K**
$29K/yr · 14K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ring video doorbell 2nd generation is a $29K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 25/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ring video doorbell 2nd generation market data**
- **Units sold / yr**
- **250–500**
- avg 100–250/product
- **Revenue / yr**
- **$14K–$29K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Ring100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -16.5% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/ring-video-doorbell-2nd-generation/trend)
## **Top ring video doorbell 2nd generation products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$4K30%$9K45%$13K60%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**4.5★53,227 rev](https://www.amazon.com/dp/B0BZWRSRWV) [2**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**4.5★53,227 rev](https://www.amazon.com/dp/B0BZWRLRLK) [3**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**4.3★1,096 rev](https://www.amazon.com/dp/B0FJJ66YZ1) [4**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**4.6★862 rev](https://www.amazon.com/dp/B0CJ5Y38C7)
### **Newest**
by launch date
[**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**1,096 rev3mo ago](https://www.amazon.com/dp/B0FJJ66YZ1) [**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**862 rev1y ago](https://www.amazon.com/dp/B0CJ5Y38C7) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**53,227 rev1y ago](https://www.amazon.com/dp/B0BZWRSRWV) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**53,227 rev1y ago](https://www.amazon.com/dp/B0BZWRLRLK)
### **Trending**
90-day click momentum
[**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**4.3★**▲ 314%**](https://www.amazon.com/dp/B0FJJ66YZ1) [**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**4.6★**▲ 68%**](https://www.amazon.com/dp/B0CJ5Y38C7) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**4.5★**— 5%**](https://www.amazon.com/dp/B0BZWRLRLK) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**4.5★**▼ 24%**](https://www.amazon.com/dp/B0BZWRSRWV)
## **Common questions**
- **Is ring video doorbell 2nd generation profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (25/100).
- **How competitive is the ring video doorbell 2nd generation niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for ring video doorbell 2nd generation peak?**
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the ring video doorbell 2nd generation niche?**
- Listings span $45.08–$65.86; the average listing price is $57.96 (sweet spot $15–$100). The average incumbent carries 27,103 reviews — the moat a new listing must climb.
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