---
title: "Ring Doorbell 2 — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ring-doorbell-2"
last_updated: "2026-08-11T20:09:44.165Z"
locale: en
meta:
description: "Niche score 27/100 · $38K/yr market · 60K searches/yr · $49.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $38K/yr market · 60K searches/yr · $49.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ring Doorbell 2 — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **ring doorbell 2**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 43Conversion 16Competition 0Returns 26Price range 94Avg price 93Brand share 0Review moat 14Quality gap 45
**Price range**
**Great****$14.46–$65.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****23,340.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$38K**
$38K/yr · 60K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ring doorbell 2 is a $38K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 27/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ring doorbell 2 market data**
- **Units sold / yr**
- **1K–1K**
- avg 250–500/product
- **Revenue / yr**
- **$49K–$62K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Ring96% - Greenpod4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/ring-doorbell-2/trend)
## **Top ring doorbell 2 search terms**
- **ring video doorbell 2**23K/yr+27.3%0.7% conv. - **ring doorbell 2**23K/yr+12.7%0.4% conv. - **ring 2**9K/yr+2.0%0.3% conv. - **video doorbell 2**2K/yr+8.5%1.2% conv. - **ring 2 doorbell**3K/yr-16.6%0.9% conv. - **ring 2 doorbell wireless**108/yr-41.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/ring-doorbell-2/search-terms)
## **Top ring doorbell 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**4.5★53,227 rev](https://www.amazon.com/dp/B0BZWRSRWV) [2**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**4.5★53,227 rev](https://www.amazon.com/dp/B0BZWRLRLK) [3**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**4.3★1,096 rev](https://www.amazon.com/dp/B0FJJ66YZ1) [4**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**4.6★862 rev](https://www.amazon.com/dp/B0CJ5Y38C7) [5**Greenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6**Greenpod**$14.46**4.5★8,289 rev](https://www.amazon.com/dp/B08KXRJRX3)
### **Newest**
by launch date
[**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**1,096 rev3mo ago](https://www.amazon.com/dp/B0FJJ66YZ1) [**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**862 rev1y ago](https://www.amazon.com/dp/B0CJ5Y38C7) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**53,227 rev1y ago](https://www.amazon.com/dp/B0BZWRSRWV) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**53,227 rev1y ago](https://www.amazon.com/dp/B0BZWRLRLK) [**Greenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6**Greenpod**$14.46**8,289 rev5y ago](https://www.amazon.com/dp/B08KXRJRX3)
### **Trending**
90-day click momentum
[**Greenpod 2mm Tungsten Wedding Band Ring for Women Men 24K Gold Plated Domed High Polish Engagement Ring Size 6**Greenpod**$14.46**4.5★**▲ 315%**](https://www.amazon.com/dp/B08KXRJRX3) [**Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray**Ring**$45.08**4.3★**▲ 311%**](https://www.amazon.com/dp/B0FJJ66YZ1) [**Like-New Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$65.86**4.6★**▲ 22%**](https://www.amazon.com/dp/B0CJ5Y38C7) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**4.5★**▲ 15%**](https://www.amazon.com/dp/B0BZWRLRLK) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Satin Nickel**Ring**$59.95**4.5★**▼ 23%**](https://www.amazon.com/dp/B0BZWRSRWV)
## **What buyers say about ring doorbell 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“It exactly met my purpose”*
**Metal Authenticity**25%
*“For the price and its not being gold it really looks good and lasts”*
**Quality-Overall**25%
*“Great product”*
**Value For Money**25%
*“is a very fair price”*
### **Top return reasons **
**Size-Overall**48%
**Metal Authenticity**18%
**Color**12%
**Width**9%
**Thin**3%
**Thickness**3%
**Advertised Vs Actual Product**2%
**Design-Overall**2%
**Wrist Fit**2%
**Shape/Style**1%
## **Common questions**
- **Is ring doorbell 2 profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (27/100).
- **How competitive is the ring doorbell 2 niche?**
- 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **When does demand for ring doorbell 2 peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ring doorbell 2 niche?**
- Listings span $14.46–$65.86; the average listing price is $49.26 (sweet spot $15–$100). The average incumbent carries 23,340 reviews — the moat a new listing must climb.
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