---
title: "Retractable Usb C Cable — $496K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/retractable-usb-c-cable"
last_updated: "2026-08-11T20:08:55.465Z"
locale: en
meta:
description: "Niche score 49/100 · $496K/yr market · 547K searches/yr · $21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $496K/yr market · 547K searches/yr · $21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retractable Usb C Cable — $496K/yr Amazon US Niche (2026) - Flapen"
---
# **retractable usb c cable**
**Skip it**
Soft demand (-8.3% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 21Conversion 52Competition 27Returns 58Price range 86Avg price 91Brand share 40Review moat 61Quality gap 57
**Avg price**
**Great****$21.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.52–$66.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,063.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$496K**
$496K/yr · 547K searches
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, retractable usb c cable is a $496K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retractable usb c cable market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$538K–$646K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#684**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**13%**
- UGREEN24% - SOOPII22% - Baseus20% - VisionSync8% - Anker7% - Minlu6% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/retractable-usb-c-cable/trend)
## **Top retractable usb c cable search terms**
- **retractable usb c cable**260K/yr-22.1%3.0% conv. - **retractable usb c**85K/yr+21.3%2.7% conv. - **usb c retractable cable**37K/yr-3.6%4.0% conv. - **retractable cable**27K/yr+0.7%0.5% conv. - **retractable usbc cable**23K/yr+8.5%3.3% conv. - **retractable usbc**17K/yr+20.7%2.7% conv. - **usb c cable retractable**14K/yr-14.0%3.6% conv. - **retractable usb-c cable**10K/yr+10.6%3.0% conv. - **ugreen retractable usb c cable**3K/yr+106.6%4.2% conv. - **usbc retractable cable**13K/yr-55.1%4.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/retractable-usb-c-cable/search-terms)
## **Top retractable usb c cable products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$99K30%$149K40%$198K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOOPII USB C to USB C Cable 240W Retractable USB C Fast Charging Cable with Mag Snap Storage 5-Stage Length Preset Type C Cable for lPhone 16/15 Pro Max Galaxy S25/24 Black (2Pack 3.3FT)**SOOPII**$17.00**4.4★424 rev](https://www.amazon.com/dp/B0FMK11FWF) [2**UGREEN 100W Nexode Retractable USB C Cable Type C Cord USB C Charger Cable for iPhone 17/16/15 MacBook Pro/Air Galaxy S25/S24/S23 iPad Pro/Air Pixel 10/9 Switch AirPods Black 3.3FT**UGREEN**$12.43**4.6★1,745 rev](https://www.amazon.com/dp/B0DXDT9SKW) [3**Baseus USB C to USB C Cable 100W Retractable USB C 5A Fast Charging Cable 4-Stage Length Preset USB Type C Charger Cord for iPhone 17 16 Pro Plus Pro Max MacBook iPad Samsung S24/S23+ (3.3ft)**Baseus**$10.90**4.2★1,610 rev](https://www.amazon.com/dp/B0C858GPF9) [4**VisionSync 240W USB C to USB C Cable PD 3.2 Retractable USB C Cable with Magnetic Slot for Travel Car 5 Preset Length Fast Charging for iPhone 17/16/15 iPad MacBook Galaxy S25/24 Grey 3.3ft 2pack**VisionSync**$17.29**4.5★460 rev](https://www.amazon.com/dp/B0F9FF5HYB) [5**Baseus USB C to USB C Cable 100W 6.6ft Retractable USB C Fast Charging Cable 7-Stage Length Preset Retractable Charger Cord for iPhone 16 15 Pro Plus Pro Max MacBook iPad Pro Samsung S24/S23**Baseus**$16.78**4.2★1,610 rev](https://www.amazon.com/dp/B0CZDJTRPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Willox 240W Mountable Retractable USB-C Cable Black**Willox**$23.58**38 rev5mo ago](https://www.amazon.com/dp/B0GL8MFCM3) [**VRURC C Charger USB Retractable - 240W Fast Charging Multi Charging Cable Retractable USB C to USB C Cable Mag Snap Storage Compatible with Car Vehicle Travel 3.3ft Length 48V 3.25A**VRURC**$12.65**31 rev5mo ago](https://www.amazon.com/dp/B0GK4SVQYP) [**Baseus Retractable USB C Cable for Apple Watch 100W 5A Fast Charging Cable with 2.5W Max Wireless Charger Freely Adjustable Within 3ft Type-C Cord for iPhone 17 Pro/Plus/Max Galaxy S24 iPad Pro**Baseus**$22.47**44 rev5mo ago](https://www.amazon.com/dp/B0GHS19P81) [**TALIX 240W Retractable USB C Cable PD 3.2 Fast Charging USB C to USB C Cable with Mag Snap Storage E-Marker Chip Anti-Tangle Retractable Cord for Travel iPhone 17 MacBook Samsung S25 3.94FT**TALIX**$16.62**93 rev6mo ago](https://www.amazon.com/dp/B0GC6K9BW9) [**8-in-1 Retractable Charger for Apple Samsung Multiple Devices Charging Station 105W USB c Gan Usbc Hub Fast Charger Wall Plug for iPhone 17/16/15 Galaxy S26 Pixel iPad Home Office Desktop Accessories**HATALKIN**$51.98**209 rev8mo ago](https://www.amazon.com/dp/B0G1YKLVCX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Willox 240W Mountable Retractable USB-C Cable Black**Willox**$23.58**3.8★**▲ 259%**](https://www.amazon.com/dp/B0GL8MFCM3) [**VRURC C Charger USB Retractable - 240W Fast Charging Multi Charging Cable Retractable USB C to USB C Cable Mag Snap Storage Compatible with Car Vehicle Travel 3.3ft Length 48V 3.25A**VRURC**$12.65**4.6★**▲ 214%**](https://www.amazon.com/dp/B0GK4SVQYP) [**Baseus Retractable USB C Cable for Apple Watch 100W 5A Fast Charging Cable with 2.5W Max Wireless Charger Freely Adjustable Within 3ft Type-C Cord for iPhone 17 Pro/Plus/Max Galaxy S24 iPad Pro**Baseus**$22.47**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GHS19P81) [**8-in-1 Retractable Charger for Apple Samsung Multiple Devices Charging Station 105W USB c Gan Usbc Hub Fast Charger Wall Plug for iPhone 17/16/15 Galaxy S26 Pixel iPad Home Office Desktop Accessories**HATALKIN**$51.98**4.5★**▲ 117%**](https://www.amazon.com/dp/B0G1YKLVCX) [**TALIX 240W Retractable USB C Cable PD 3.2 Fast Charging USB C to USB C Cable with Mag Snap Storage E-Marker Chip Anti-Tangle Retractable Cord for Travel iPhone 17 MacBook Samsung S25 3.94FT**TALIX**$16.62**4.4★**▲ 96%**](https://www.amazon.com/dp/B0GC6K9BW9)
**~~View all trending →~~**
## **What buyers say about retractable usb c cable**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Charging**36%
*“Fast charging”*
**Quality-Overall**10%
*“Excellent product”*
**Portability**8%
*“very portable”*
**Ease Of Use**7%
*“opportunities to use”*
**Value For Money**4%
*“Good value”*
**Durability**4%
*“Durable case”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Design-Overall**4%
*“The build quality feels solid”*
**Strength**2%
*“It is a well-built”*
**Compactness**2%
*“Compact and easy to use”*
### **What buyers complain about **
**Charging**20%
*“it would not charge”*
**Durability**18%
*“Already quit working”*
**Quality-Overall**6%
*“Quality control may be lacking”*
**Functionality-Overall**6%
*“poor execution”*
**Size-Overall**3%
*“Its way too short”*
**Compatibility-Overall**2%
*“now I have iPhone 17 Pro and NOT COMPATIBLE”*
**Connectivity-Overall**2%
*“Very weak adapters prone to breaking”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Value For Money**2%
*“a little pricey”*
**Strength**2%
*“probably too weak for the cord in general”*
### **Top return reasons **
**Charging**30%
**Length**12%
**Size-Overall**9%
**Compatibility-Overall**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Socket/Port/Plug**5%
**Value For Money**5%
**Connectivity-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is retractable usb c cable profitable to sell on Amazon United States?**
- The niche generates $496K/yr across 19 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the retractable usb c cable niche?**
- 13 brands and 21 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in retractable usb c cable?**
- Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 2.7%.
- **When does demand for retractable usb c cable peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the retractable usb c cable niche?**
- Listings span $8.52–$66.94; the average listing price is $21.52 (sweet spot $15–$100). The average incumbent carries 1,063 reviews — the moat a new listing must climb.
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