---
title: "Retevis Rt68 — $442K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/retevis-rt68"
last_updated: "2026-08-06T06:25:14.393Z"
locale: en
meta:
description: "Niche score 43/100 · $442K/yr market · 101K searches/yr · $153.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $442K/yr market · 101K searches/yr · $153.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Retevis Rt68 — $442K/yr Amazon US Niche (2026) - Flapen"
---
# **retevis rt68**
**Skip it**
Prices mostly outside the sweet spot ($9.96–$1077.89) — this niche doesn't clear our bar today.
Market size 57Growth 24Conversion 36Competition 60Returns 48Price range 8Avg price 57Brand share 11Review moat 50Quality gap 67
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$442K**
$442K/yr · 101K searches
**Avg price**
**Good****$153.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,536.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$9.96–$1077.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, retevis rt68 is a $442K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retevis rt68 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$460K–$613K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**3%**
- Retevis56% - Kenwood19% - COBRA15% - pxton3% - BAOFENG2% - XOTODREM1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
2K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/retevis-rt68/trend)
## **Top retevis rt68 search terms**
- **kenwood walkie talkie**33K/yr-11.6%0.4% conv. - **retevis rt68**19K/yr+4.0%6.8% conv. - **bluetooth walkie talkies**9K/yr+28.9%0.3% conv. - **retevis rt68 walkie talkies**6K/yr+9.6%11.5% conv. - **texting walkie talkies**8K/yr+5.9%0.2% conv. - **cobra rx680**8K/yr+9.3%3.0% conv. - **headset walkie talkies for adults**8K/yr-30.0%0.6% conv. - **radio handheld**4K/yr-4.7%1.0% conv. - **rt68**3K/yr+12.1%5.9% conv. - **cobra rx680 walkie talkies**4K/yr-43.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/retevis-rt68/search-terms)
## **Top retevis rt68 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$18K8%$35K12%$53K16%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cobra RX680 Walkie Talkies (2-Pack) - Rugged & Splashproof Two Way Radios Long Range IP54 Water Resistant Design 60 Pre-Programmed Channels Weather Alerts Included Charging Dock (Black/Orange)**COBRA**$88.31**4.1★2,984 rev](https://www.amazon.com/dp/B07WQB1X3B) [2**Retevis RT68 Walkie Talkies Rechargeable Portable FRS Two-Way Radios for Adults Heavy Duty 2 Way Radios Long Range USB Charging Base License Free Walkie Talkie for Road Trip Gifts Camping (2 Pack)**Retevis**$33.46**4.6★315 rev](https://www.amazon.com/dp/B0BTSS1BY8) [3**Retevis RT68 Business FRS Walkie Talkies Long Range with Earpieces 6 Pack**Retevis**$113.81**4.4★1,702 rev](https://www.amazon.com/dp/B08JQ1FGC8) [4**KENWOOD ProTalk NX-P1302AUK UHF Two-Way Business Radio MIL-STD 810 & IP55 64 Channels Up to 250 000 Sq Ft Coverage 15-Hr Battery Upgradeable to Digital for Warehouses & Job Sites**Kenwood**$257.79**4.6★23 rev](https://www.amazon.com/dp/B08CZZ1P4C) [5**Retevis RT68 Two Way Radio Long Range Walkie Talkies for Adults Compact Rugged Heavy Duty 2 Way Radios Rechargeable with USB Charging Base for School Restaurant Church Business(10 Pack)**Retevis**$136.96**4.6★163 rev](https://www.amazon.com/dp/B09N7GW9HG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KENWOOD PKT-300 2-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display**Kenwood**$360.39**33 rev10mo ago](https://www.amazon.com/dp/B0FQFX5RBJ) [**KENWOOD PKT-300 6-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display**Kenwood**$1077.89**33 rev10mo ago](https://www.amazon.com/dp/B0FQFT2L1Z) [**Global Lifetime Free Rapid Walkie Talkies Unlimited Range 4G LTE PoC(Push-to-Talk Over Cellular) Radios Nationwide PTT Long Distance for Family Logistics Company 2pcs with sim Card**XOTODREM**$148.73**418 rev1y ago](https://www.amazon.com/dp/B0F8B79LQ2) [**Retevis RT68 Walkie Talkies Portable FRS Two Way Radios Rechargeable Durable Long Range Walkie Talkies for Adults License Free VOX USB Charging Base for Camping Climbing and Road Trips (2 Pack)**Retevis**$32.80**36 rev1y ago](https://www.amazon.com/dp/B0F6V5TPKD) [**Retevis RT68B (3rd GenRT68) Walkie Talkies with Earpiece - 16 Channels 30H Battery FRS Two-Way Radios 6-Way Charger VOX Long Range Rugged & Water Resistant for Adults School Church(6 Pack)**Retevis**$121.64**117 rev1y ago](https://www.amazon.com/dp/B0DSJGNKMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KENWOOD PKT-300 6-Radio Value Pack with Accessories UHF Two-Way Business Radios 2W Power 6 Channels Rugged MIL-STD 810 IP52 Weather-Resistant 16-Hour Battery 6-Mile Range LCD Display**Kenwood**$1077.89**4.6★**▲ 272%**](https://www.amazon.com/dp/B0FQFT2L1Z) [**KENWOOD ProTalk NX-P1200AVK Two-Way Business Radio 5W VHF 64 Channels 15 HR Battery Construction & Warehouse Ready Rugged MIL-STD 810 IP55 Upgradable to Digital**Kenwood**$297.90**3.9★**▲ 201%**](https://www.amazon.com/dp/B08CZYJZDC) [**Retevis RT68H Walkie Talkies for Adults 2 Way Radio Long Range Intuitive Channel Power Display VOX Hands Free Keylock Rugged Two Way Radios with USB Charging Base for Trip Camping Hiking (2 Pack)**Retevis**$37.30**4.5★**▲ 158%**](https://www.amazon.com/dp/B0D59XP7SG) [**Global Lifetime Free Rapid Walkie Talkies Unlimited Range 4G LTE PoC(Push-to-Talk Over Cellular) Radios Nationwide PTT Long Distance for Family Logistics Company 2pcs with sim Card**XOTODREM**$148.73**4.6★**▲ 127%**](https://www.amazon.com/dp/B0F8B79LQ2) [**Retevis RT68B (3rd GenRT68) Walkie Talkies with Earpiece - 16 Channels 30H Battery FRS Two-Way Radios 6-Way Charger VOX Long Range Rugged & Water Resistant for Adults School Church(6 Pack)**Retevis**$121.64**4.1★**▲ 90%**](https://www.amazon.com/dp/B0DSJGNKMD)
**~~View all trending →~~**
## **What buyers say about retevis rt68**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“value for money”*
**Quality-Overall**11%
*“the build quality is outstanding”*
**Signal Strength**8%
*“signal holds pretty well for communication around a proximity”*
**Audio Quality**8%
*“Good Sound”*
**Range**7%
*“Range is excellent”*
**Ease Of Use**7%
*“Ease of use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Battery Life**5%
*“Great Battery Life”*
**Efficiency**3%
*“IT WORKS AS DETAILED”*
**Charging**3%
*“It charges up really fast”*
### **What buyers complain about **
**Functionality-Overall**7%
*“Not functional”*
**Durability**7%
*“Broke almost immediately”*
**Range**6%
*“Not long range”*
**Battery Life**6%
*“Short battery life”*
**Signal Strength**6%
*“Couldn't get a signal”*
**Quality-Overall**5%
*“Quality is extremely low”*
**Charging**5%
*“Won't hold a charge”*
**Size-Overall**3%
*“They fit so poorly you could pop them in directly”*
**Value For Money**3%
*“Avoid these radios at all cost”*
**Audio Quality**3%
*“poor sound quality”*
### **Top return reasons **
**Range**22%
**Functionality-Overall**14%
**Charging**6%
**Advertised Vs Actual Product**6%
**Audio Quality**6%
**Compatibility-Overall**6%
**Connectivity-Overall**4%
**Size-Overall**4%
**Defective Material/Parts**4%
**Value For Money**4%
## **Common questions**
- **Is retevis rt68 profitable to sell on Amazon United States?**
- The niche generates $442K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the retevis rt68 niche?**
- 10 brands and 66 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in retevis rt68?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Range. The return rate is 3.1%.
- **When does demand for retevis rt68 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the retevis rt68 niche?**
- Listings span $9.96–$1077.89; the average listing price is $153.20 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.
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