---
title: "Reolink Ptz — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/reolink-ptz"
last_updated: "2026-08-06T09:40:44.921Z"
locale: en
meta:
description: "Niche score 39/100 · $59K/yr market · 126K searches/yr · $127.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $59K/yr market · 126K searches/yr · $127.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reolink Ptz — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **reolink ptz**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 15Growth 24Conversion 5Competition 69Returns 23Price range 21Avg price 66Brand share 52Review moat 49Quality gap 82
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$127.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,640.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$17.80–$406.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$59K**
$59K/yr · 126K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, reolink ptz is a $59K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reolink ptz market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$96K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**74%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 78%
**Open market**
**23%**
- REOLINK30% - Jennov14% - Tapo14% - HXVIEW10% - eufy Security5% - Alptop3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/reolink-ptz/trend)
## **Top reolink ptz search terms**
- **ptz camera outdoor**83K/yr-8.5%0.3% conv. - **outdoor ptz camera**12K/yr-1.9%0.4% conv. - **ptz security camera**12K/yr+1.1%0.3% conv. - **wifi ptz camera**6K/yr+6.5%0.1% conv. - **ptz outdoor camera**5K/yr+20.5%0.5% conv. - **outdoor security cameras with zoom**4K/yr+62.4%0.2% conv. - **high optical zoom security camera**4K/yr+70.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/reolink-ptz/search-terms)
## **Top reolink ptz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jennov 4K 8MP POE PTZ Camera Outdoor 20X Optical Zoom Security Camera with 360 Pan&90 Tilt Human Detection 320ft IR Night Vision Auto Tracking 24/7 Recording Only Work with Onvif POE NVR**Jennov**$167.16**4.3★745 rev](https://www.amazon.com/dp/B0GQ9LTNTB) [2**Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera 360 View Motion Tracking Works with Alexa & Google Home Night Vision Free AI Detection Cloud & SD Card Storage(up to 512GB) Tapo C500**Tapo**$31.92**4.5★6,819 rev](https://www.amazon.com/dp/B0BW2CYQZJ) [3**REOLINK PTZ Security Camera System 4K IP PoE 360 Camera with Dual-Lens Auto 6X Hybrid Zoomed Tracking 355 Pan & 90 Tilt Outdoor Surveillance AI Detection TrackMix PoE**REOLINK**$149.90**4.4★1,244 rev](https://www.amazon.com/dp/B0B4S6F749) [4**REOLINK RLC-823S2 Smart 4K/8MP UHD PTZ Security Camera with Cutting-Edge 16X Optical Zoom and 3D Zoom Color Night Vision with Spotlights Person/Vehicle/Animal Detection 2 Way Talk 24/7 Recording**REOLINK**$308.97**4.2★503 rev](https://www.amazon.com/dp/B0DPWXSLQH) [5**HXVIEW 4K PTZ Security Camera Outdoor with 50X Optical Zoom High-Speed 360 Pan & 90 Tilt 8MP WiFi Camera with 1200FT IR Night Vision Auto Tracking Person/Vehicle/Pet Detection RTSP**HXVIEW**$252.00**4.1★87 rev](https://www.amazon.com/dp/B0F484K49B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jennov 4K 8MP POE PTZ Camera Outdoor 20X Optical Zoom Security Camera with 360 Pan&90 Tilt Human Detection 320ft IR Night Vision Auto Tracking 24/7 Recording Only Work with Onvif POE NVR**Jennov**$167.16**745 rev4mo ago](https://www.amazon.com/dp/B0GQ9LTNTB) [**REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE**REOLINK**$168.65**69 rev7mo ago](https://www.amazon.com/dp/B0FL75MLLD) [**GUOANVISION Outdoor Camera Dual Lens PTZ 6MP Security Camera Outdoor 6X Digital Zoom Auto Tracking Color Night Vision 5G/2.4G Dual-Band WiFi Plug-in Power 2-Way Audio IP66 Waterproof**GUOANVISION**$37.24**617 rev8mo ago](https://www.amazon.com/dp/B0FX4BY6G7) [**eufy Security eufyCam S4 4K Solar Camera Wireless Outdoor 3-Lens Bullet-PTZ Cam 360 Coverage 8X Auto Zoom AI Recognition AI Track Color Night Vision 0 Monthly Fee Built in 32 GB Storage**eufy Security**$300.16**509 rev8mo ago](https://www.amazon.com/dp/B0FH31CZSH) [**HXVIEW 4K PTZ Security Camera Outdoor with Rapid 10X Hybrid Zoom 355Pan & 90 Tilt True 8MP Dual-Lens WiFi Camera with Auto Tracking AI Human/Vehicle/Pet Detection Color Night Vision RTSP**HXVIEW**$93.23**34 rev10mo ago](https://www.amazon.com/dp/B0FQ57NWBV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jennov 4K 8MP POE PTZ Camera Outdoor 20X Optical Zoom Security Camera with 360 Pan&90 Tilt Human Detection 320ft IR Night Vision Auto Tracking 24/7 Recording Only Work with Onvif POE NVR**Jennov**$167.16**4.3★**▲ 206%**](https://www.amazon.com/dp/B0GQ9LTNTB) [**REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE**REOLINK**$168.65**4.6★**▲ 151%**](https://www.amazon.com/dp/B0FL75MLLD) [**REOLINK 4K PoE Security Outdoor IP Camera with 355 Pan & 50 Tilt Color Night Vision for Home Surveillance Auto Tracking Smart Detection Two-Way Talk 24/7 Recording E1 Outdoor SE PoE**REOLINK**$88.07**4.4★**▲ 120%**](https://www.amazon.com/dp/B0CYGC7SCM) [**PTZ 2.4G/5G WiFi Outdoor security wireless 2X3MP Dual Lens Linkage Human Detect Pan tilt Digital zoom Auto Tracking Home Surveillance Camera 2-way audio 10M color night vision cable to outlet ICsee**SDTNOVA**$31.92**4.0★**▲ 92%**](https://www.amazon.com/dp/B0CFHPX6DM) [**Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera 360 View Motion Tracking Works with Alexa & Google Home Night Vision Free AI Detection Cloud & SD Card Storage(up to 512GB) Tapo C500**Tapo**$31.92**4.5★**▲ 48%**](https://www.amazon.com/dp/B0BW2CYQZJ)
**~~View all trending →~~**
## **What buyers say about reolink ptz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Build quality is very solid”*
**Value For Money**10%
*“is affordable”*
**Assembly/Installation**9%
*“EZ to install”*
**Image/Picture Clarity**7%
*“Picture quality is excellent”*
**Night Vision**5%
*“Clear Night Vision”*
**Security**5%
*“Great security”*
**Video Quality**4%
*“Great video”*
**Software/Application**4%
*“App is great”*
**Motion Detection**4%
*“Motion detection is responsive”*
**Connectivity-Overall**4%
*“Easy to connect”*
### **What buyers complain about **
**Connectivity-Overall**11%
*“Doesnt connect”*
**Durability**8%
*“Didnt last”*
**Functionality-Overall**7%
*“Did not work”*
**Camera Quality**6%
*“Terrible camera”*
**Motion Detection**5%
*“Motion detection is awful”*
**Quality-Overall**5%
*“it's the low-quality”*
**Charging**4%
*“Will no longer charge”*
**Software/Application**4%
*“Software issues”*
**Value For Money**3%
*“were pretty expensive”*
**Assembly/Installation**3%
*“Cannot install or use it”*
### **Top return reasons **
**Connectivity-Overall**24%
**Compatibility-Overall**12%
**Value For Money**10%
**Functionality-Overall**10%
**Camera Quality**10%
**Size-Overall**3%
**Advertised Vs Actual Product**3%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Charging**3%
## **Common questions**
- **Is reolink ptz profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 42 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the reolink ptz niche?**
- 22 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in reolink ptz?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 5.6% — above our launch gate.
- **When does demand for reolink ptz peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the reolink ptz niche?**
- Listings span $17.80–$406.14; the average listing price is $127.37 (sweet spot $15–$100). The average incumbent carries 1,640 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)