---
title: "Reolink Poe Camera — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/reolink-poe-camera"
last_updated: "2026-08-06T04:44:22.162Z"
locale: en
meta:
description: "Niche score 48/100 · $1.2M/yr market · 229K searches/yr · $186.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.2M/yr market · 229K searches/yr · $186.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reolink Poe Camera — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **reolink poe camera**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 81Growth 47Conversion 35Competition 74Returns 22Price range 5Avg price 48Brand share 0Review moat 68Quality gap 60
**Market size**
**Great****$1.2M**
$1.2M/yr · 229K searches
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****765.03**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$186.93**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+17.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$49.55–$1148.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, reolink poe camera is a $1.2M/yr Amazon United States market (229K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reolink poe camera market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 89%
**Open market**
**0%**
- REOLINK100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/reolink-poe-camera/trend)
## **Top reolink poe camera search terms**
- **reolink poe camera**121K/yr+13.5%2.7% conv. - **reolink poe**71K/yr+24.8%2.2% conv. - **reolink camera poe**19K/yr+19.6%2.4% conv. - **reolink ip camera**7K/yr+23.4%2.2% conv. - **reolink dome camera**7K/yr+5.8%3.4% conv. - **reolink dome**3K/yr+4.1%3.3% conv. - **reolink security camera system poe cameras**122/yr-50.0%0.0% conv. - **reolink rlc-410 2-pack**18/yr-33.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/reolink-poe-camera/search-terms)
## **Top reolink poe camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$48K8%$97K12%$145K16%$193K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REOLINK Wired Security Camera Outdoor IP PoE Dome Surveillance Camera Smart Human/Vehicle Detection Work with Smart Home 100ft 5MP HD IR Night Vision Up to 512GB microSD Card RLC-520A**REOLINK**$49.55**4.5★1,168 rev](https://www.amazon.com/dp/B08LKC9BJ8) [2**REOLINK 4K PoE Security Outdoor IP Camera with 355 Pan & 50 Tilt Color Night Vision for Home Surveillance Auto Tracking Smart Detection Two-Way Talk 24/7 Recording E1 Outdoor SE PoE**REOLINK**$88.07**4.4★454 rev](https://www.amazon.com/dp/B0CYGC7SCM) [3**REOLINK 5MP PoE Security Camera Surveillance Outdoor Indoor for home Person/Vehicle/Pet Detection Time-Lapse Work with Smart Home 100ft IR Night Vision Support 512GB SD Card RLC-520A(Pack of 2)**REOLINK**$95.64**4.6★761 rev](https://www.amazon.com/dp/B09MCSCRGV) [4**REOLINK Duo 3 PoE 16MP UHD Dual-Lens PoE Security Camera with 180 Panoramic View Motion Track F1.6 Color Night Vision Person/Vehicle/Animal Detection 2 Way Talk Supports 24/7 Recording**REOLINK**$154.98**4.3★1,032 rev](https://www.amazon.com/dp/B0CM39K7CB) [5**REOLINK Triple-Lens PoE Security Camera Outdoor 10MP 180 Panoramic & 4K PT with Auto Tracking AI Video Search Perimeter Protection Color & IR Night Vision 24/7 Recording OMVI 3i PoE**REOLINK**$246.61**3.8★101 rev](https://www.amazon.com/dp/B0GF7X4M1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REOLINK Triple-Lens PoE Security Camera Outdoor 10MP 180 Panoramic & 4K PT with Auto Tracking AI Video Search Perimeter Protection Color & IR Night Vision 24/7 Recording OMVI 3i PoE**REOLINK**$246.61**101 rev2mo ago](https://www.amazon.com/dp/B0GF7X4M1Y) [**REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE**REOLINK**$168.65**69 rev7mo ago](https://www.amazon.com/dp/B0FL75MLLD) [**REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track**REOLINK**$212.80**117 rev9mo ago](https://www.amazon.com/dp/B0DXJTPBYT) [**REOLINK 4K 8MP 180 Dual-Lens PoE IP Camera IK10 Vandal-Proof Person/Vehicle/Animal Detection Spotlight Color Night Vision 2 Way Talk IP67 Weatherproof No PT Supported Duo 2V PoE**REOLINK**$131.75**389 rev1y ago](https://www.amazon.com/dp/B0D2VXGMBH) [**REOLINK Duo 3V PoE 16MP UHD Dual-Lens PoE Security Camera with 180 Panoramic Motion Track Color Night Vision Smart Detection 2 Way Talk IK10 Vandal-Proof IP67 Weatherproof No PT Supported**REOLINK**$164.38**353 rev1y ago](https://www.amazon.com/dp/B0D2VYSMM1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REOLINK Triple-Lens PoE Security Camera Outdoor 10MP 180 Panoramic & 4K PT with Auto Tracking AI Video Search Perimeter Protection Color & IR Night Vision 24/7 Recording OMVI 3i PoE**REOLINK**$246.61**3.8★**▲ 253%**](https://www.amazon.com/dp/B0GF7X4M1Y) [**REOLINK PoE PTZ Security Camera System 4K Camera with Dual-Lens 6X Hybrid Zoom 355 Pan & 90 Tilt Auto Tracking 24/7 Recording AI Video Search TrackMix PoE**REOLINK**$168.65**4.6★**▲ 79%**](https://www.amazon.com/dp/B0FL75MLLD) [**REOLINK 4K/8MP PoE IP Security Camera Turret Surveillance Color Night Vision with 3000K Spotlights IK10 Vandal Proof Human/Vehicle/Pet Detection up to 512GB microSD Card RLC-840A No PT Support**REOLINK**$92.57**4.5★**▲ 60%**](https://www.amazon.com/dp/B0CM391HDK) [**REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track**REOLINK**$212.80**4.3★**▲ 25%**](https://www.amazon.com/dp/B0DXJTPBYT) [**REOLINK 4K PoE Security Outdoor IP Camera with 355 Pan & 50 Tilt Color Night Vision for Home Surveillance Auto Tracking Smart Detection Two-Way Talk 24/7 Recording E1 Outdoor SE PoE**REOLINK**$88.07**4.4★**▲ 20%**](https://www.amazon.com/dp/B0CYGC7SCM)
**~~View all trending →~~**
## **What buyers say about reolink poe camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Image/Picture Clarity**9%
*“great picture”*
**Night Vision**8%
*“Excellent night vision camera”*
**Value For Money**7%
*“Great value”*
**Assembly/Installation**6%
*“EZ to install”*
**Camera Quality**4%
*“Great camera”*
**Video Quality**4%
*“Good video quality”*
**Software/Application**4%
*“The app is really nice”*
**Security**3%
*“Security is great”*
**Connectivity-Overall**3%
*“connectivity is easy to set up”*
### **What buyers complain about **
**Connectivity-Overall**9%
*“The connection quality is extremely poor”*
**Software/Application**6%
*“software is terrible”*
**Durability**5%
*“Broke”*
**Quality-Overall**5%
*“Poor quality”*
**Value For Money**4%
*“Yes they are a little expensive”*
**Functionality-Overall**4%
*“Does not work out of the box”*
**Camera Quality**4%
*“horrible camera setup”*
**Assembly/Installation**4%
*“beware installation issues”*
**Zoom**3%
*“Does NOT have zoom feature”*
**Compatibility-Overall**3%
*“the camera was incompatible with my DVR”*
### **Top return reasons **
**Compatibility-Overall**20%
**Connectivity-Overall**18%
**Value For Money**10%
**Camera Quality**10%
**Functionality-Overall**8%
**Image/Picture Clarity**4%
**Advertised Vs Actual Product**3%
**Assembly/Installation**3%
**Size-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is reolink poe camera profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 32 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the reolink poe camera niche?**
- 1 brands and 5 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reolink poe camera?**
- Top complaints mined from reviews: Connectivity-Overall, Software/Application, Durability. The return rate is 5.7% — above our launch gate.
- **When does demand for reolink poe camera peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the reolink poe camera niche?**
- Listings span $49.55–$1148.35; the average listing price is $186.93 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.
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