---
title: "Reolink Floodlight — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/reolink-floodlight"
last_updated: "2026-08-11T19:18:40.208Z"
locale: en
meta:
description: "Niche score 36/100 · $230K/yr market · 57K searches/yr · $180.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $230K/yr market · 57K searches/yr · $180.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reolink Floodlight — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **reolink floodlight**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 56Conversion 28Competition 3Returns 22Price range 3Avg price 49Brand share 0Review moat 88Quality gap 85
**Review moat**
**Great****231.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+30.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$180.13**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$230K**
$230K/yr · 57K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$96.37–$216.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, reolink floodlight is a $230K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reolink floodlight market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$270K–$360K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- REOLINK100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +30.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/reolink-floodlight/trend)
## **Top reolink floodlight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired**REOLINK**$187.22**4.0★344 rev](https://www.amazon.com/dp/B0DWSJVXJH) [2**REOLINK TrackFlex Floodlight WiFi 4K Dual-Lens Floodlight Camera Not PoE**REOLINK**$216.82**4.0★172 rev](https://www.amazon.com/dp/B0F9F4D9XS) [3**REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66**REOLINK**$96.37**4.2★259 rev](https://www.amazon.com/dp/B0G2921742) [4**REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track**REOLINK**$212.80**4.3★117 rev](https://www.amazon.com/dp/B0DXJTPBYT) [5**REOLINK Duo Floodlight PoE 4K Dual-Lens Security Camera Outdoor PoE IP Camera with 180 Ultra-Wide Angle 1800 Lumen Floodlight Human/Vehicle/Pet Detection Two Way Talk Waterproof**REOLINK**$154.75**4.4★429 rev](https://www.amazon.com/dp/B0BJQ9FT24)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66**REOLINK**$96.37**259 rev4mo ago](https://www.amazon.com/dp/B0G2921742) [**REOLINK TrackFlex Floodlight WiFi 4K Dual-Lens Floodlight Camera Not PoE**REOLINK**$216.82**172 rev6mo ago](https://www.amazon.com/dp/B0F9F4D9XS) [**REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track**REOLINK**$212.80**117 rev9mo ago](https://www.amazon.com/dp/B0DXJTPBYT) [**REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired**REOLINK**$187.22**344 rev11mo ago](https://www.amazon.com/dp/B0DWSJVXJH) [**REOLINK Elite Floodlight WiFi with Plug-in Power Cable 4K 8MP 180 Panoramic Floodlight Camera Adjustable 3000 Lumens Spotlights AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees**REOLINK**$212.82**70 rev1y ago](https://www.amazon.com/dp/B0F7XHV4DZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REOLINK Solar Floodlight Cam 2K 150 Security Cameras Wireless Outdoor Up to 1000lm Light & Siren Alarm AI/PIR Motion-Activated Floodlight Color Night Vision WiFi 6 2.4/5GHz IP66**REOLINK**$96.37**4.2★**▲ 153%**](https://www.amazon.com/dp/B0G2921742) [**REOLINK TrackFlex Floodlight WiFi 4K Dual-Lens Floodlight Camera Not PoE**REOLINK**$216.82**4.0★**▲ 45%**](https://www.amazon.com/dp/B0F9F4D9XS) [**REOLINK Elite Pro Floodlight PoE 16MP Dual Lens PoE Security Camera with 180 View Local AI Video Search Full Color & Infrared Night Vision Smart Detection 24/7 Recording with Motion Track**REOLINK**$212.80**4.3★**▼ 10%**](https://www.amazon.com/dp/B0DXJTPBYT) [**REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired**REOLINK**$187.22**4.0★**▼ 18%**](https://www.amazon.com/dp/B0DWSJVXJH) [**REOLINK Elite Floodlight WiFi with Plug-in Power Cable 4K 8MP 180 Panoramic Floodlight Camera Adjustable 3000 Lumens Spotlights AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees**REOLINK**$212.82**4.0★**▼ 33%**](https://www.amazon.com/dp/B0F7XHV4DZ)
**~~View all trending →~~**
## **What buyers say about reolink floodlight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Excellent quality camera and light”*
**Assembly/Installation**8%
*“Easy to setup”*
**Motion Detection**7%
*“The motion detection is easily gameable”*
**Brightness/Shine/Glow**6%
*“The lights are bright”*
**Software/Application**6%
*“App is super user friendly”*
**Image/Picture Clarity**5%
*“Good picture quality”*
**Security**5%
*“the peace of mind when it comes to security”*
**Night Vision**5%
*“fairly good nighttime image”*
**Connectivity-Overall**5%
*“Easy to connect”*
**Video Quality**4%
*“great video quality”*
### **What buyers complain about **
**Assembly/Installation**8%
*“The installation is a bit hard to put in”*
**Functionality-Overall**8%
*“It just doesnt perform the way it should”*
**Connectivity-Overall**8%
*“Will Not Stay Connected To WIFI”*
**Software/Application**7%
*“Unfortunately the software programming is very poor and cumbersome”*
**Motion Detection**6%
*“lights turns on even no motion there”*
**Compatibility-Overall**5%
*“Not ONVIF compatible”*
**Camera Quality**4%
*“I had to return this camera”*
**Image/Picture Clarity**2%
*“I expected a sharper image given the specs”*
**Mounting**2%
*“What I am less enthusiastic about is the mounting”*
**Brightness/Shine/Glow**2%
*“though the brightness isnt as strong as wired floodlights”*
### **Top return reasons **
**Connectivity-Overall**21%
**Value For Money**14%
**Compatibility-Overall**11%
**Functionality-Overall**9%
**Camera Quality**8%
**Assembly/Installation**5%
**Mounting**4%
**Advertised Vs Actual Product**3%
**Size-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is reolink floodlight profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 6 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +30.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the reolink floodlight niche?**
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reolink floodlight?**
- Top complaints mined from reviews: Assembly/Installation, Functionality-Overall, Connectivity-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for reolink floodlight peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the reolink floodlight niche?**
- Listings span $96.37–$216.82; the average listing price is $180.13 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.
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