---
title: "Raspberry Pi Pico — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/raspberry-pi-pico"
last_updated: "2026-08-11T16:14:21.230Z"
locale: en
meta:
description: "Niche score 46/100 · $164K/yr market · 195K searches/yr · $18.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $164K/yr market · 195K searches/yr · $18.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raspberry Pi Pico — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **raspberry pi pico**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 25Conversion 55Competition 18Returns 96Price range 88Avg price 83Brand share 44Review moat 90Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****191.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.84–$67.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$164K**
$164K/yr · 195K searches
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, raspberry pi pico is a $164K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raspberry pi pico market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$184K–$230K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**16%**
- EC Buying44% - Bicool11% - LAFVIN11% - FREENOVE8% - Raspberry Pi5% - hiBCTR5% - Open — no brand owns it (4 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
5K4KSpike '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/electronics/raspberry-pi-pico/trend)
## **Top raspberry pi pico search terms**
- **raspberry pi pico**122K/yr+0.5%4.6% conv. - **pi pico**41K/yr-1.3%2.7% conv. - **raspberry pico**15K/yr-11.9%4.0% conv. - **raspberry pi pico h**3K/yr+58.1%5.7% conv. - **rpi pico**5K/yr-5.1%3.8% conv. - **pico pi**3K/yr+3.5%3.2% conv. - **rasberry pi pico**3K/yr+3.8%5.8% conv. - **raspberry-pi pico**3K/yr-6.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/raspberry-pi-pico/search-terms)
## **Top raspberry pi pico products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$25K30%$49K45%$74K60%$98K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2Pcs Raspberry Pi Pico Development Board Raspberry Pi RP2040 Dual-core ARM Cortex M0+ Processor Running Up to 133 MHz Support C/C++/Python 2MB Quad SPI Flash Integrated with SPI/I2C/UART Interface**EC Buying**$13.86**4.7★232 rev](https://www.amazon.com/dp/B0BDLHMQ9C) [2**With Pre-Soldered Header Raspberry Pi Pico Microcontroller Development Board Based on Raspberry Pi RP2040 Chip Dual-Core ARM Cortex M0+ Processor**Bicool**$11.41**4.7★287 rev](https://www.amazon.com/dp/B08X7HN2VG) [3**LAFVIN Basic Starter Kit for Raspberry Pi Pico LCD1602 SG90 with Tutorial**LAFVIN**$20.03**4.6★113 rev](https://www.amazon.com/dp/B0C3771CK8) [4**Freenove Raspberry Pi Pico Board Pre-Soldered Header Dual-core Arm Cortex-M0+ Microcontroller Development Board Python C Java Code Tutorial Example Projects**FREENOVE**$11.45**4.8★520 rev](https://www.amazon.com/dp/B09X33TBY3) [5**Raspberry Pi Pico 2**Raspberry Pi**$9.85**4.7★225 rev](https://www.amazon.com/dp/B0DCKH85WR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hiBCTR 4PCS RP2040 Microcontroller Development Board Dual-Core ARM Cortex M0+ Processor 133MHz 2MB Flash Support MicroPython/C/C++ SPI/I2C/UART/ADC/PWM Interface for IoT DIY Projects**hiBCTR**$18.01**13 rev1y ago](https://www.amazon.com/dp/B0FKN6L9D1) [**Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture**UeeKKoo**$16.29**122 rev1y ago](https://www.amazon.com/dp/B0DP54FWX1) [**Raspberry Pi Pico 2**Raspberry Pi**$9.85**225 rev1y ago](https://www.amazon.com/dp/B0DCKH85WR) [**LAFVIN Basic Starter Kit for Raspberry Pi Pico LCD1602 SG90 with Tutorial**LAFVIN**$20.03**113 rev3y ago](https://www.amazon.com/dp/B0C3771CK8) [**waveshare Pre-Soldered Raspberry Pi Pico W Microcontroller Board Basic Kit Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 4 Based On RP2040 Dual-Core Processor**waveshare**$13.10**55 rev3y ago](https://www.amazon.com/dp/B0BN14J26Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Raspberry Pi Pico 2**Raspberry Pi**$9.85**4.7★**▲ 164%**](https://www.amazon.com/dp/B0DCKH85WR) [**Freenove Raspberry Pi Pico Board Pre-Soldered Header Dual-core Arm Cortex-M0+ Microcontroller Development Board Python C Java Code Tutorial Example Projects**FREENOVE**$11.45**4.8★**▲ 89%**](https://www.amazon.com/dp/B09X33TBY3) [**With Pre-Soldered Header Raspberry Pi Pico Microcontroller Development Board Based on Raspberry Pi RP2040 Chip Dual-Core ARM Cortex M0+ Processor**Bicool**$11.41**4.7★**▲ 38%**](https://www.amazon.com/dp/B08X7HN2VG) [**hiBCTR 4PCS RP2040 Microcontroller Development Board Dual-Core ARM Cortex M0+ Processor 133MHz 2MB Flash Support MicroPython/C/C++ SPI/I2C/UART/ADC/PWM Interface for IoT DIY Projects**hiBCTR**$18.01**4.1★**▲ 17%**](https://www.amazon.com/dp/B0FKN6L9D1) [**Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture**UeeKKoo**$16.29**4.7★**▲ 12%**](https://www.amazon.com/dp/B0DP54FWX1)
**~~View all trending →~~**
## **What buyers say about raspberry pi pico**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Great price”*
**Quality-Overall**20%
*“Good quality product pretty functional”*
**Ease Of Use**10%
*“easy use”*
**Compatibility-Overall**10%
*“No compatibility issue or connectivity issues at all”*
**Advertised Vs Actual Product**8%
*“Does what it was supposed to do”*
**Instructions/User Manual/Troubleshooting**6%
*“Documentation is readily available online”*
**Connectivity-Overall**6%
*“She is very satisfied with the connectivity to her existing system”*
**Size-Overall**3%
*“Perfect size for breadboard projects and beyond”*
**Durability**3%
*“did not break/die. which I've heard is a risk for PicoFlasher”*
**Computation Performance**1%
*“over 6 TIMES faster”*
### **What buyers complain about **
**Functionality-Overall**24%
*“it wont come out of”*
**Assembly/Installation**10%
*“The second issue is the instructions”*
**Instructions/User Manual/Troubleshooting**9%
*“spelling errors the instructions were just poorly formatted”*
**Compatibility-Overall**8%
*“Not raspberry pi pico or anything compatible”*
**Durability**8%
*“They stopped working after a while”*
**Socket/Port/Plug**8%
*“Also, a better quality USB cable could have been provided; this cable wiggles loose from my USB ports easily causing random disconnects”*
**Ease Of Use**8%
*“was very inconvenient to what I was using it for”*
**Touch/Button Controls**7%
*“Also I had to do exchange because boot button was broken”*
**Value For Money**3%
*“so this purchase was a waste of money”*
**Quality-Overall**2%
*“looked like they did not have any quality review”*
### **Top return reasons **
**Functionality-Overall**30%
**Compatibility-Overall**17%
**Value For Money**10%
**Connectivity-Overall**10%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Socket/Port/Plug**6%
**Size-Overall**2%
**Durability**2%
**Touch/Button Controls**1%
## **Common questions**
- **Is raspberry pi pico profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 11 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the raspberry pi pico niche?**
- 10 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in raspberry pi pico?**
- Top complaints mined from reviews: Functionality-Overall, Assembly/Installation, Instructions/User Manual/Troubleshooting. The return rate is 0.8%.
- **When does demand for raspberry pi pico peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the raspberry pi pico niche?**
- Listings span $9.84–$67.45; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
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