---
title: "Raspberry Pi Pico W — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/raspberry-pi-pico-w"
last_updated: "2026-08-11T18:09:19.336Z"
locale: en
meta:
description: "Niche score 43/100 · $44K/yr market · 41K searches/yr · $21.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $44K/yr market · 41K searches/yr · $21.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Raspberry Pi Pico W — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **raspberry pi pico w**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 59Competition 28Returns 95Price range 90Avg price 90Brand share 30Review moat 91Quality gap 19
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****185.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$21.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.83–$67.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 41K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, raspberry pi pico w is a $44K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **raspberry pi pico w market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$53K–$63K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#553**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**8%**
- Generic29% - waveshare27% - EC Buying16% - UeeKKoo9% - Raspberry Pi6% - FREENOVE5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/raspberry-pi-pico-w/trend)
## **Top raspberry pi pico w search terms**
- **raspberry pi pico w**23K/yr-9.1%4.8% conv. - **pico w**10K/yr-3.6%5.9% conv. - **pi pico w**5K/yr-7.2%5.0% conv. - **raspberry pi pico wh**3K/yr-2.7%7.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/raspberry-pi-pico-w/search-terms)
## **Top raspberry pi pico w products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raspberry Pi Pico W**Generic**$19.52**4.7★258 rev](https://www.amazon.com/dp/B0B72GV3K3) [2**waveshare Pre-Soldered Raspberry Pi Pico W Microcontroller Board Basic Kit Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 4 Based On RP2040 Dual-Core Processor**waveshare**$13.10**4.6★55 rev](https://www.amazon.com/dp/B0BN14J26Q) [3**Pre-Soldered Header Raspberry Pi Pico W Built-in WiFi Support 2.4 GHZ Wi-Fi 4 Based on Official RP2040 Dual-Core Processor Dual-core Arm Cortex M0+ ProcessorComes with Pico W Board and Case**waveshare**$13.89**4.6★354 rev](https://www.amazon.com/dp/B0BK9W4H2Q) [4**EC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE**EC Buying**$11.83**5.0★7 rev](https://www.amazon.com/dp/B0FJFLM9DW) [5**Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture**UeeKKoo**$16.29**4.7★122 rev](https://www.amazon.com/dp/B0DP54FWX1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE**EC Buying**$11.83**7 rev12mo ago](https://www.amazon.com/dp/B0FJFLM9DW) [**Pi Pico 2 WH Basic Kit - Pre Soldered Header RP2350 Microcontroller Board Bluetooth 5.2 WiFi BLE Dual-Core ARM & RISC-V 150MHz CPU 520KB RAM 4MB Flash 26 GPIO**Generic**$15.33**46 rev1y ago](https://www.amazon.com/dp/B0F4W9J5CC) [**Freenove Raspberry Pi Pico 2 W Board Pre-Soldered Header Dual Arm Cortex-M33 and Dual Hazard3 RISC-V Microcontroller Development Board Tutorial Example Projects**FREENOVE**$18.83**520 rev1y ago](https://www.amazon.com/dp/B0DRJXPPWL) [**Pi Pico 2 W - RP2350 Microcontroller Board Bluetooth 5.2 WiFi Dual-Core ARM & RISC-V 150MHz CPU 520KB RAM 4MB Flash 26 GPIO C/C++ MicroPython and CircuitPython Support**Generic**$13.31**77 rev1y ago](https://www.amazon.com/dp/B0DPF9N1MN) [**Pico 2 W with Color Pre-Soldered Header Compatible with Raspberry Pi Pico 2 W Microcontroller Board 2.4GHz 802.11n Wireless LAN WIFI4 and Bluetooth 5.2 Based on RP2350 Dual-Core& Dual-Architecture**UeeKKoo**$16.29**122 rev1y ago](https://www.amazon.com/dp/B0DP54FWX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EC Buying Pi Pico W Dual-core Arm Cortex-M0+ 133MHz RPI Pico W Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 2MB BLE**EC Buying**$11.83**5.0★**▲ 128%**](https://www.amazon.com/dp/B0FJFLM9DW) [**LAFVIN Basic Starter Kit for Raspberry Pi Pico LCD1602 SG90 with Tutorial**LAFVIN**$20.03**4.6★**▲ 85%**](https://www.amazon.com/dp/B0C3771CK8) [**Freenove Raspberry Pi Pico 2 W Board Pre-Soldered Header Dual Arm Cortex-M33 and Dual Hazard3 RISC-V Microcontroller Development Board Tutorial Example Projects**FREENOVE**$18.83**4.8★**▲ 70%**](https://www.amazon.com/dp/B0DRJXPPWL) [**Freenove Raspberry Pi Pico W Board Pre-Soldered Header Dual-core Arm Cortex-M0+ Microcontroller Development Board Python C Java Code Tutorial Example Projects**FREENOVE**$16.80**4.8★**▲ 44%**](https://www.amazon.com/dp/B0BJ1PGZCX) [**waveshare Pre-Soldered Raspberry Pi Pico W Microcontroller Board Basic Kit Built-in WiFi Supports 2.4/5 GHZ Wi-Fi 4 Based On RP2040 Dual-Core Processor**waveshare**$13.10**4.6★**▲ 41%**](https://www.amazon.com/dp/B0BN14J26Q)
**~~View all trending →~~**
## **What buyers say about raspberry pi pico w**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“seems like great value”*
**Quality-Overall**17%
*“Good quality product pretty functional”*
**Ease Of Use**12%
*“easy use”*
**Compatibility-Overall**11%
*“No compatibility issue or connectivity issues at all”*
**Advertised Vs Actual Product**10%
*“Does everything as it should”*
**Connectivity-Overall**5%
*“Wifi works well, stays connected”*
**Instructions/User Manual/Troubleshooting**5%
*“Documentation is readily available online”*
**Durability**4%
*“did not break/die. which I've heard is a risk for PicoFlasher”*
**Computation Performance**3%
*“over 6 TIMES faster”*
**Security**2%
*“MOST SECURE OF ALL”*
### **What buyers complain about **
**Connectivity-Overall**16%
*“don't expect mush as far as connectivity or performance”*
**Functionality-Overall**13%
*“it wont come out of”*
**Durability**11%
*“I just wouldnt let it stay on 24/7 as it may not last as long. mine still works”*
**Value For Money**10%
*“annoying that I didnt get what I thought I was paying for”*
**Instructions/User Manual/Troubleshooting**8%
*“spelling errors the instructions were just poorly formatted”*
**Socket/Port/Plug**7%
*“Also, a better quality USB cable could have been provided; this cable wiggles loose from my USB ports easily causing random disconnects”*
**Ease Of Use**7%
*“was very inconvenient to what I was using it for”*
**Advertised Vs Actual Product**7%
*“Not what's advertised”*
**Size-Overall**4%
*“Very small”*
**Touch/Button Controls**2%
*“BOOTSEL button doesn't do anything”*
### **Top return reasons **
**Functionality-Overall**24%
**Compatibility-Overall**13%
**Defective Material/Parts**13%
**Connectivity-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Socket/Port/Plug**5%
**Size-Overall**4%
**Touch/Button Controls**3%
**Charging**1%
## **Common questions**
- **Is raspberry pi pico w profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 15 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the raspberry pi pico w niche?**
- 9 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in raspberry pi pico w?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 0.9%.
- **When does demand for raspberry pi pico w peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the raspberry pi pico w niche?**
- Listings span $11.83–$67.45; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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