---
title: "Rape Alarm — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/rape-alarm"
last_updated: "2026-08-11T16:14:28.146Z"
locale: en
meta:
description: "Niche score 41/100 · $28K/yr market · 65K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $28K/yr market · 65K searches/yr · $25.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rape Alarm — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **rape alarm**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 10Conversion 22Competition 58Returns 73Price range 61Avg price 95Brand share 66Review moat 25Quality gap 45
**Avg price**
**Incredible****$25.24**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.69–$147.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,141.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, rape alarm is a $28K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rape alarm market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$63K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**65%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**28%**
- She's Birdie24% - TECKNET11% - KOSIN10% - Fauxomor10% - Vantamo10% - Original Defense7%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -30.2% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/rape-alarm/trend)
## **Top rape alarm search terms**
- **rape alarm**11K/yr+8.2%3.3% conv. - **portable alarm**5K/yr-18.8%0.7% conv. - **key alarm**5K/yr+1.1%1.8% conv. - **safe alarm**4K/yr-25.4%1.8% conv. - **sound alarm**3K/yr+2.5%1.5% conv. - **anti kidnapping devices**3K/yr-11.6%0.2% conv. - **safesound personal alarm**3K/yr-15.7%2.5% conv. - **bellbird personal safety alarm**7K/yr-70.5%1.2% conv. - **safe sound personal alarm**3K/yr-40.6%1.7% conv. - **safe personal alarm for women**5K/yr-47.2%4.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/rape-alarm/search-terms)
## **Top rape alarm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)**She's Birdie**$28.30**4.6★1,383 rev](https://www.amazon.com/dp/B0F5K4PCTX) [2**Fauxomor 140dB Personal Safety Alarm for Women 3 Pack Safe Alarm Protection Keychain with Strobe Light & Low Battery Notice Security Siren Self Defense for Seniors College Girls Pink+Blue+Black**Fauxomor**$13.59**4.5★1,737 rev](https://www.amazon.com/dp/B0DS8S4L9Y) [3**Vantamo Personal Alarm for Self Defense with Low Battery Notice Strobe Light & Extra Loud 130 dB Double Speakers Safety Keychain Set for Women Rechargeable Panic Button for Womens Self Defense**Vantamo**$19.16**4.6★5,477 rev](https://www.amazon.com/dp/B0F743FK2Q) [4**KOSIN Personal Safety Alarm 6 Pack 140DB Personal Security Alarm Keychain with LED Lights Emergency Safety Alarm for Women Men Children Elderly**KOSIN**$16.65**4.6★13,165 rev](https://www.amazon.com/dp/B07NLFQS7T) [5**Personal Safety Alarm for Women 140dB Travel Safe Waterproof Self Defense Keychain Personal Alarm Loud Siren Safety Keychain for Girls Kids Elderly - 2 Pack**TECKNET**$8.52**4.7★1,534 rev](https://www.amazon.com/dp/B0DWMH4VJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Hot Pink)**She's Birdie**$28.51**1,383 rev10mo ago](https://www.amazon.com/dp/B0FQK85LQP) [**SECURAM Gun Safe Security Monitor for Safe Box & Cabinet Safe**SECURAM**$147.57**4 rev1y ago](https://www.amazon.com/dp/B0FFDNJ8WW) [**Vantamo Personal Alarm for Self Defense with Low Battery Notice Strobe Light & Extra Loud 130 dB Double Speakers Safety Keychain Set for Women Rechargeable Panic Button for Womens Self Defense**Vantamo**$19.16**5,477 rev1y ago](https://www.amazon.com/dp/B0F743FK2Q) [**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Metallic Rose Pink)**She's Birdie**$27.76**1,383 rev1y ago](https://www.amazon.com/dp/B0F9QHPD9Y) [**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)**She's Birdie**$28.30**1,383 rev1y ago](https://www.amazon.com/dp/B0F5K4PCTX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safesound Personal Alarm: Your 130dB Self-Defense Companion - Keychain Emergency LED Flashlight - Security and Protection for Women Girls Kids and The Elderly (Black 1)**AllStyle By Patel**$9.47**4.9★**▲ 428%**](https://www.amazon.com/dp/B0CKLVC7ZH) [**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Hot Pink)**She's Birdie**$28.51**4.6★**▲ 334%**](https://www.amazon.com/dp/B0FQK85LQP) [**SABRE Personal Safety Kit with Pepper Spray and 2-in-1 Personal Alarm with LED Light 0.54 fl oz 25 Bursts 130dB Alarm Audible Up to 1 250 Feet**SABRE**$16.64**4.5★**▲ 203%**](https://www.amazon.com/dp/B0BHKYMFN7) [**Shes Birdie 3.0 New Version The Original Personal Safety Alarm for Women by WomenLoud Siren Flash Light and Rechargeable Battery in a Variety of Colors (Aqua Blue)**She's Birdie**$28.30**4.6★**▲ 143%**](https://www.amazon.com/dp/B0F5K4PCTX) [**TECKNET Personal Safety Alarm Portable Personal Alarm for Women with Flashing Strobe Light & Low Battery Alert 130dB Rechargeable Emergency Keychain Alarms for Women Men Kids Seniors(Black)**TECKNET**$8.92**4.6★**▲ 129%**](https://www.amazon.com/dp/B0DMSGM3ZJ)
**~~View all trending →~~**
## **What buyers say about rape alarm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“it is easy to set”*
**Quality-Overall**8%
*“Build quality feels sturdy”*
**Value For Money**8%
*“Good Value”*
**Noise Level**8%
*“The noise is fair”*
**Security**6%
*“Added level of security”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“Great for Alzheimers patience”*
**Portability**3%
*“Great for traveling and kids”*
**Assembly/Installation**3%
*“It is very easy to hook up”*
**Size-Overall**3%
*“Fits well”*
### **What buyers complain about **
**Noise Level**21%
*“Very loud, as it should be”*
**Durability**9%
*“Doesnt last”*
**Functionality-Overall**7%
*“Did not work”*
**Battery Life**4%
*“Unacceptable battery life”*
**Size-Overall**4%
*“Too small”*
**Quality-Overall**4%
*“Garbage”*
**Ease Of Use**3%
*“Hard to set”*
**Value For Money**3%
*“This may SEEM cheap”*
**Instructions/User Manual/Troubleshooting**2%
*“There were no instructions”*
**Assembly/Installation**2%
*“it's difficult to set up”*
### **Top return reasons **
**Functionality-Overall**14%
**Alarm/Timer Accuracy**14%
**Size-Overall**13%
**Advertised Vs Actual Product**7%
**Noise Level**6%
**Value For Money**4%
**Display-Overall**3%
**Charging**3%
**Wrist Fit**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is rape alarm profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rape alarm niche?**
- 21 brands and 44 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in rape alarm?**
- Top complaints mined from reviews: Noise Level, Durability, Functionality-Overall. The return rate is 2.1%.
- **What does it cost to enter the rape alarm niche?**
- Listings span $7.69–$147.57; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 4,141 reviews — the moat a new listing must climb.
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