---
title: "Radio — $9.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/radio"
last_updated: "2026-08-11T19:14:14.965Z"
locale: en
meta:
description: "Niche score 57/100 · $9.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $9.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Radio — $9.0M/yr Amazon US Niche (2026) - Flapen"
---
# **radio**
**Worth a look**
Shows a $9.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 22Conversion 24Competition 65Returns 40Price range 48Avg price 94Brand share 65Review moat 24Quality gap 76
**Market size**
**Incredible****$9.0M**
$9.0M/yr · 9.7M searches
**Avg price**
**Great****$47.63**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.89–$188.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,093.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, radio is a $9.0M/yr Amazon United States market (9.7M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **radio market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$7.1M–$9.5M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**66%**
Top 20: 93%
**Top-5 click share**
**46%**
Top 20: 84%
**Open market**
**30%**
- DreamSky20% - PRUNUS18% - BAIJIALI14% - Leadfan8% - Panasonic6% - PIONEER4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/radio/trend)
## **Top radio search terms**
- **radio**2.7M/yr-18.8%1.3% conv. - **car stereo**1.4M/yr-7.2%0.3% conv. - **car radio**1.0M/yr-11.4%0.5% conv. - **radios portable am fm**925K/yr+0.4%2.5% conv. - **portable radio**391K/yr+11.3%2.2% conv. - **fm radio**362K/yr+16.5%2.0% conv. - **am fm radio**339K/yr+5.7%2.6% conv. - **stereo**537K/yr-29.3%0.1% conv. - **radios**278K/yr-8.2%0.7% conv. - **radio am fm**248K/yr-14.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/radio/search-terms)
## **Top radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$359K8%$718K12%$1.1M16%$1.4M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)**BAIJIALI**$18.47**4.3★2,688 rev](https://www.amazon.com/dp/B0D4HLHW8B) [2**DreamSky AM FM Portable Radio Plug In Wall or Battery Operated for Home & Outdoor Strong Reception & Sound Large Dial Easy to Use Transistor Antenna Headphone Jack Small Gifts for Seniors Elderly**DreamSky**$21.76**4.4★11,710 rev](https://www.amazon.com/dp/B088ZQ5DYQ) [3**PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios**PRUNUS**$9.96**4.4★8,283 rev](https://www.amazon.com/dp/B09KBX1BHF) [4**PRUNUS J03 AM FM Radio Portable Plug in Wall or AA Battery Operated for Home/Outdoor Large Speaker Excellent Sound and Reception Large Tuning Knobs Gifts for Seniors No Internet Radio/Shower Radio**PRUNUS**$19.05**4.4★1,196 rev](https://www.amazon.com/dp/B0D62QWCXN) [5**Leadfan 7inch Car Stereo Double Din Radio Touchscreen with Backup Camera Multimedia Car Audio Support Mirror Link Bluetooth Caller ID FM/MP3/MP4/USB/Subwoofer Aux Input Car Audio Receivers**Leadfan**$38.50**3.7★3,854 rev](https://www.amazon.com/dp/B09KBH8R7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output**PIONEER**$59.42**282 rev8mo ago](https://www.amazon.com/dp/B0FXJC69SM) [**Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)**Panasonic**$32.83**251 rev1y ago](https://www.amazon.com/dp/B0FC5Q65J8) [**Emerson CKS1500 SmartSet Dual Alarm Clock Radio with AM/FM 0.9 Blue LED Display 4-Level Dimmer Blue Accent Light Sleep Timer & Auto Time Setting**Emerson**$12.63**1,058 rev1y ago](https://www.amazon.com/dp/B0F79VTX72) [**Kissound Double Din Car Stereo with 7 HD Touchscreen Wireless Apple Carplay & Android Auto Bluetooth 240W SWC Subwoofer Output Mirror Link FM/AM Car Radio Receiver Backup Camera**Kissound**$95.56**526 rev1y ago](https://www.amazon.com/dp/B0F59TWTZK) [**Single Din Radio Car Stereo with Wireless Apple Carplay & Android Auto 6.9 UHD Touchscreen Car Stereo with Bluetooth 1080P Backup Camera Mirror Link Navigation USB Type-C Fast Charging FM/AM EQ SWC**Sobalai**$51.82**384 rev1y ago](https://www.amazon.com/dp/B0DN669FBH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oncheer Portable Vintage Retro Bluetooth Speaker Radio with FM/AM/SW Bands Adjustable Antenna Rechargeable Battery Powered Support TF Card and USB Light Color**ONCHEER**$16.42**4.2★**▲ 150%**](https://www.amazon.com/dp/B0BRQHF6S9) [**Pioneer MVH-S110BT 1-Din Digital Media Receiver Car Stereo Bluetooth USB Input 50W x 4 Output AM/FM Radio iPhone & Android Compatible Front & SW (Mono) RCA Output**PIONEER**$59.42**4.4★**▲ 96%**](https://www.amazon.com/dp/B0FXJC69SM) [**DreamSky AM FM Portable Radio Plug in Wall or Battery Operated for Home & Outdoor Strong Reception Large Dial Easy to Use Transistor Antenna Headphone Jack Small Gifts for Seniors Elderly**DreamSky**$21.90**4.4★**▲ 80%**](https://www.amazon.com/dp/B08F9W5ZBG) [**Kissound Double Din Car Stereo with 7 HD Touchscreen Wireless Apple Carplay & Android Auto Bluetooth 240W SWC Subwoofer Output Mirror Link FM/AM Car Radio Receiver Backup Camera**Kissound**$95.56**4.2★**▲ 67%**](https://www.amazon.com/dp/B0F59TWTZK) [**Leadfan Double Din Car Stereo Radio Support Apple Carplay&Android Auto 7inch HD Touchscreen Double Din Radio with Bluetooth Car Audio Receivers Camera MirrorLink FM Radio 2 USB/TF/AUX/Subwoofer**Leadfan**$55.03**3.8★**▲ 61%**](https://www.amazon.com/dp/B09PYSRPGS)
**~~View all trending →~~**
## **What buyers say about radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“Clear Sound”*
**Value For Money**14%
*“Good buy for the money”*
**Quality-Overall**8%
*“Product as good as described”*
**Signal Strength**8%
*“The signal strength is strong”*
**Ease Of Use**6%
*“Easy to operate”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Size-Overall**5%
*“Like the size”*
**Portability**3%
*“Easily portable”*
**Assembly/Installation**3%
*“Easy set up”*
**Charging**2%
*“easy to charge”*
### **What buyers complain about **
**Quality-Overall**11%
*“Below average quality”*
**Durability**9%
*“Broke within week”*
**Audio Quality**8%
*“No sound coming out”*
**Functionality-Overall**7%
*“Not functional”*
**Signal Strength**6%
*“Couldn't get a signal”*
**Size-Overall**6%
*“Small in size”*
**Connectivity-Overall**4%
*“The connection is loose”*
**Noise Level**4%
*“Can be VERY loud”*
**Audio Volume**4%
*“Volume will not turn up very loud”*
**Charging**3%
*“Does not hold a charge”*
### **Top return reasons **
**Size-Overall**20%
**Audio Quality**13%
**Functionality-Overall**12%
**Compatibility-Overall**11%
**Advertised Vs Actual Product**4%
**Connectivity-Overall**4%
**Signal Strength**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Charging**3%
## **Common questions**
- **Is radio profitable to sell on Amazon United States?**
- The niche generates $9.0M/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the radio niche?**
- 29 brands and 65 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in radio?**
- Top complaints mined from reviews: Quality-Overall, Durability, Audio Quality. The return rate is 3.8%.
- **When does demand for radio peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the radio niche?**
- Listings span $9.89–$188.39; the average listing price is $47.63 (sweet spot $15–$100). The average incumbent carries 6,094 reviews — the moat a new listing must climb.
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