---
title: "Rabbit Ears Antenna — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/rabbit-ears-antenna"
last_updated: "2026-08-11T18:09:17.478Z"
locale: en
meta:
description: "Niche score 41/100 · $165K/yr market · 166K searches/yr · $15.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $165K/yr market · 166K searches/yr · $15.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rabbit Ears Antenna — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **rabbit ears antenna**
**Skip it**
High returns (9.6%) — this niche doesn't clear our bar today.
Market size 34Growth 31Conversion 70Competition 21Returns 9Price range 66Avg price 77Brand share 22Review moat 28Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.87–$26.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$165K**
$165K/yr · 166K searches
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,680.08**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****9.6%**
return rate — above 5% kills the launch gate
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, rabbit ears antenna is a $165K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rabbit ears antenna market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$157K–$196K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS36% - GE20% - Philips14% - HIDB12% - Bigefeixu9% - Wideskall9%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +5.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/electronics/rabbit-ears-antenna/trend)
## **Top rabbit ears antenna search terms**
- **rabbit ears tv antenna**85K/yr+1.6%6.7% conv. - **rabbit ears antenna**13K/yr+18.8%4.9% conv. - **best rabbit ears for digital tv**9K/yr+35.0%2.4% conv. - **rabbit ears for tv**7K/yr+16.1%6.3% conv. - **tv antenna rabbit ears**8K/yr+35.6%7.4% conv. - **rabbit ear antenna**8K/yr+13.4%5.3% conv. - **tv rabbit ears antenna indoor**7K/yr-1.7%4.7% conv. - **philips antenna**5K/yr+33.3%7.2% conv. - **philips tv antenna**5K/yr-16.8%5.1% conv. - **phillips tv antenna**5K/yr-4.9%6.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/rabbit-ears-antenna/search-terms)
## **Top rabbit ears antenna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$66K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Rabbit Ears Black Indoor TV Antenna Dipole and Circular Loop Tabletop Antenna Digital Smart TV Compatible HDTV Antenna 4K 1080P VHF UHF 5Ft Coaxial Cable SDV8201B/27**PHILIPS**$13.26**4.2★4,267 rev](https://www.amazon.com/dp/B07BLNWZHS) [2**Philips Indoor TV Antenna Rabbit Ears for Local Channels 15 Inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV 4ft Coaxial Cable Black SDV7114A/27**Philips**$13.89**4.1★8,616 rev](https://www.amazon.com/dp/B07D4YW5HR) [3**GE Modern Loop Rabbit Ears Indoor TV Antenna 15 inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV Compatible 4ft Coaxial Cable Black 33675**GE**$11.07**4.1★2,764 rev](https://www.amazon.com/dp/B01L2WKTAU) [4**Wideskall Universal Indoor Rabbit Ear TV Antenna for HDTV Ready VHF UHF Dual Loop Coaxial**Wideskall**$8.87**3.8★1,145 rev](https://www.amazon.com/dp/B06XNM326N) [5**TV Antenna - Rabbit Ears tv Antenna TV Antennas for Local Channels Ultra HD 4K/1080p UHF/VHF Works with All Smart TVs Easy Setup No Monthly Fees! (Black)**HIDB**$12.18**3.8★5,026 rev](https://www.amazon.com/dp/B07YJ4G938)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rabbit Ears TV Antenna**Bigefeixu**$16.80**9 rev3mo ago](https://www.amazon.com/dp/B0GWJY7YR5) [**Indoor TV Antenna**Bigefeixu**$13.32**2 rev6mo ago](https://www.amazon.com/dp/B0GD29JCPX) [**Rabbit Ears TV Antenna**Bigefeixu**$16.42**1 rev6mo ago](https://www.amazon.com/dp/B0GD2GFLHV) [**Rabbit Ears TV Antenna Indoor for Smart TV & Older TVs HDTV Antenna for Local Channels Adjustable Rabbit Ear Dipoles VHF UHF Digital TV Antenna 4K 1080P Ready Easy Setup No Monthly Fees**Bigefeixu**$16.05**2 rev6mo ago](https://www.amazon.com/dp/B0GD1VH3TK) [**Philips Hover Amplified HD Digital TV Antenna Long Range Smart TV Antenna Easy Mount on Top of TV Design Supports 4K 1080P HD VHF UHF Signal Booster Coax HDTV Cable/AC Adapter SDV7219N/27**PHILIPS**$26.95**2,153 rev6y ago](https://www.amazon.com/dp/B087T3M3XV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rabbit Ears TV Antenna**Bigefeixu**$16.42**4.0★**▲ 321%**](https://www.amazon.com/dp/B0GD2GFLHV) [**Indoor TV Antenna**Bigefeixu**$13.32**3.0★**▲ 321%**](https://www.amazon.com/dp/B0GD29JCPX) [**Rabbit Ears TV Antenna Indoor for Smart TV & Older TVs HDTV Antenna for Local Channels Adjustable Rabbit Ear Dipoles VHF UHF Digital TV Antenna 4K 1080P Ready Easy Setup No Monthly Fees**Bigefeixu**$16.05**1.0★**▲ 319%**](https://www.amazon.com/dp/B0GD1VH3TK) [**Rabbit Ears TV Antenna**Bigefeixu**$16.80**5.0★**▲ 316%**](https://www.amazon.com/dp/B0GWJY7YR5) [**GE Modern Loop Rabbit Ears Indoor TV Antenna 15 inch Extendable Dipoles 4K 1080P VHF UHF Tabletop Antenna Digital HDTV Antenna Smart TV Compatible 4ft Coaxial Cable Black 33675**GE**$11.07**4.1★**▲ 19%**](https://www.amazon.com/dp/B01L2WKTAU)
**~~View all trending →~~**
## **What buyers say about rabbit ears antenna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Signal Strength**32%
*“Picks up signal great”*
**Assembly/Installation**15%
*“EASY INSTALLATION”*
**Value For Money**12%
*“Excellent price”*
**Quality-Overall**7%
*“Good quality”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Magnetic Strength/Adsorption**3%
*“I love the fact it is magnetic”*
**Ease Of Use**3%
*“handy”*
**Connectivity-Overall**2%
*“Easy to connect”*
**Functionality-Overall**2%
*“works for my needs”*
**Display Resolution**2%
*“picture quality has been great”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Did not work”*
**Signal Strength**25%
*“Bad signal”*
**Quality-Overall**7%
*“This is cheap quality”*
**Size-Overall**6%
*“It's very short”*
**Connectivity-Overall**5%
*“would not connect”*
**Compatibility-Overall**4%
*“DID NOT WORK AT ALLLLL DO NOT RECOMMEND”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Value For Money**3%
*“Expensive isnt always better”*
**Range**2%
*“Low range”*
**Durability**1%
*“Broke after the first week of use”*
### **Top return reasons **
**Compatibility-Overall**28%
**Functionality-Overall**24%
**Signal Strength**19%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**6%
**Range**4%
**Defective Material/Parts**2%
**Size-Overall**2%
**Value For Money**1%
**Quality-Overall**1%
## **Common questions**
- **Is rabbit ears antenna profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the rabbit ears antenna niche?**
- 6 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in rabbit ears antenna?**
- Top complaints mined from reviews: Functionality-Overall, Signal Strength, Quality-Overall. The return rate is 9.6% — above our launch gate.
- **When does demand for rabbit ears antenna peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the rabbit ears antenna niche?**
- Listings span $8.87–$26.95; the average listing price is $15.71 (sweet spot $15–$100). The average incumbent carries 3,680 reviews — the moat a new listing must climb.
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