---
title: "Presence Sensor — $204K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/presence-sensor"
last_updated: "2026-08-11T20:08:14.320Z"
locale: en
meta:
description: "Niche score 47/100 · $204K/yr market · 247K searches/yr · $33.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $204K/yr market · 247K searches/yr · $33.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Presence Sensor — $204K/yr Amazon US Niche (2026) - Flapen"
---
# **presence sensor**
**Skip it**
Soft demand (-5.0% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 22Conversion 31Competition 36Returns 27Price range 87Avg price 95Brand share 32Review moat 85Quality gap 96
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$33.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.59–$70.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****308.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$204K**
$204K/yr · 247K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, presence sensor is a $204K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Nov. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **presence sensor market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$199K–$266K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**10%**
- Aqara57% - meross11% - AKAMATIΣ7% - SwitchBot7% - THIRDREALITY4% - SONOFF4% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/presence-sensor/trend)
## **Top presence sensor search terms**
- **presence sensor**80K/yr-0.9%1.4% conv. - **human presence sensor**35K/yr+12.8%0.3% conv. - **aqara fp2**20K/yr-2.5%5.0% conv. - **aqara presence sensor**23K/yr-23.4%4.7% conv. - **mmwave sensor**18K/yr+11.7%1.8% conv. - **mmwave presence sensor**17K/yr-38.3%2.7% conv. - **mmwave**11K/yr-12.3%1.3% conv. - **matter presence sensor**6K/yr+3.7%1.7% conv. - **aqara presence sensor fp2**5K/yr+46.0%4.5% conv. - **aqara fp2 presence sensor**4K/yr-5.3%3.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/presence-sensor/search-terms)
## **Top presence sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$41K30%$61K40%$82K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aqara Presence Sensor FP2 mmWave Radar Wired Smart Motion Sensor Zone Positioning Multi-Person & Fall Detection Supports HomeKit Alexa Google Home and Home Assistant 2.4 GHz Wi-Fi Required**Aqara**$58.48**3.6★2,494 rev](https://www.amazon.com/dp/B0BXWZMQJ3) [2**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**3.8★708 rev](https://www.amazon.com/dp/B0FG2MD3YP) [3**Aqara Zigbee Presence Sensor FP1E mmWave Radar Wired Motion Sensor**Aqara**$39.74**4.1★486 rev](https://www.amazon.com/dp/B0D5QPH3T6) [4**meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi**meross**$32.68**4.3★328 rev](https://www.amazon.com/dp/B0DYC9235W) [5**AKAMATIS Human Presence Sensor v2.2 for Home Assistant mmWave Radar Smart Motion Sensor Adjustable Sensitivity WiFi (Seeed C3 External Antenna + LD2410B) (White 1 Pack (Sensor Only))**AKAMATIΣ**$18.39**4.3★44 rev](https://www.amazon.com/dp/B0FX7FXQGB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**$24.42**81 rev2mo ago](https://www.amazon.com/dp/B0GZVPQQRX) [**meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)**meross**$29.13**62 rev3mo ago](https://www.amazon.com/dp/B0G8HLQ633) [**THIRDREALITY Presence Sensor R2 24GHz mmWave Radar Adjustable Sensitivity Zigbee Hub Required Battery Powered Support Home Assistant SmartThings Homey or Echo Devices with Built-in Zigbee hub**THIRDREALITY**$39.37**5 rev3mo ago](https://www.amazon.com/dp/B0GWM6YVQL) [**SwitchBot Smart mmWave Radar Motion Sensor Bluetooth Presence Sensor with Dynamic Detection & Zone Positioning Compatible with Alexa HomeKit & Apple Home (Presence Sensor*2)**SwitchBot**$35.26**8 rev4mo ago](https://www.amazon.com/dp/B0GS18VS8T) [**AKAMATIS Human Presence Sensor v2.2 for Home Assistant mmWave Radar Smart Motion Sensor Adjustable Sensitivity WiFi (Seeed C3 External Antenna + LD2410B) (White 1 Pack (Sensor + Wall Mount))**AKAMATIΣ**$22.72**44 rev4mo ago](https://www.amazon.com/dp/B0GRC6W2S5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SwitchBot Smart mmWave Radar Motion Sensor Bluetooth Presence Sensor with Dynamic Detection & Zone Positioning Compatible with Alexa HomeKit & Apple Home (Presence Sensor*2)**SwitchBot**$35.26**4.4★**▲ 267%**](https://www.amazon.com/dp/B0GS18VS8T) [**THIRDREALITY Presence Sensor R2 24GHz mmWave Radar Adjustable Sensitivity Zigbee Hub Required Battery Powered Support Home Assistant SmartThings Homey or Echo Devices with Built-in Zigbee hub**THIRDREALITY**$39.37**3.2★**▲ 267%**](https://www.amazon.com/dp/B0GWM6YVQL) [**SONOFF SNZB-06P24 Zigbee Presence Sensor 24GHz mmWave & Light Sensor Zone Positioning Self-Learning Calibration Ceiling Mount Works with Home Assistant Alexa SmartThings Hub Required**SONOFF**$24.42**3.8★**▲ 266%**](https://www.amazon.com/dp/B0GZVPQQRX) [**meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)**meross**$29.13**3.3★**▲ 246%**](https://www.amazon.com/dp/B0G8HLQ633) [**AKAMATIS Human Presence Sensor v2.2 for Home Assistant mmWave Radar Smart Motion Sensor Adjustable Sensitivity WiFi (Seeed C3 External Antenna + LD2410B) (White 1 Pack (Sensor + Wall Mount))**AKAMATIΣ**$22.72**4.3★**▲ 225%**](https://www.amazon.com/dp/B0GRC6W2S5)
**~~View all trending →~~**
## **What buyers say about presence sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sensor**15%
*“This sensor is rock solid”*
**Quality-Overall**8%
*“Good hardware, setup is easy —”*
**Motion Detection**8%
*“The motion sensor works really well for this setup”*
**Assembly/Installation**7%
*“the installation was simple”*
**Compatibility-Overall**7%
*“Great addition and compatibility”*
**Connectivity-Overall**6%
*“and the connection appears stable”*
**Value For Money**6%
*“Great value”*
**Advertised Vs Actual Product**5%
*“Work as advertised”*
**Smart Assistant Support**4%
*“Works great in Home Assistant”*
**Ease Of Use**3%
*“Ease of Use”*
### **What buyers complain about **
**Connectivity-Overall**13%
*“Cannot stay connected”*
**Functionality-Overall**11%
*“Doesnt Work”*
**Assembly/Installation**8%
*“Not easy to install”*
**Compatibility-Overall**6%
*“I had problems pairing with Home Assistant”*
**Quality-Overall**5%
*“has a bit of an amateurish quality to it”*
**Battery Life**4%
*“Bad battery life”*
**Advertised Vs Actual Product**4%
*“The description is deceitful”*
**Value For Money**4%
*“most of them are very expensive”*
**Motion Detection**3%
*“slight positional shifts that motion-only sensors miss entirely”*
**Durability**3%
*“Didn't last”*
### **Top return reasons **
**Connectivity-Overall**24%
**Functionality-Overall**20%
**Compatibility-Overall**19%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Defective Material/Parts**4%
**Range**4%
**Assembly/Installation**3%
**Measurement/Reading Accuracy**2%
**Alarm/Timer Accuracy**1%
## **Common questions**
- **Is presence sensor profitable to sell on Amazon United States?**
- The niche generates $204K/yr across 18 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the presence sensor niche?**
- 11 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in presence sensor?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Assembly/Installation. The return rate is 4.8%.
- **When does demand for presence sensor peak?**
- Demand peaks in Mar–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the presence sensor niche?**
- Listings span $8.59–$70.03; the average listing price is $33.19 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.
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