---
title: "Power Supply — $5.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/power-supply"
last_updated: "2026-08-11T19:21:00.956Z"
locale: en
meta:
description: "Niche score 51/100 · $5.1M/yr market · 3.6M searches/yr · $88.45 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $5.1M/yr market · 3.6M searches/yr · $88.45 avg price. Soft demand (-9.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Power Supply — $5.1M/yr Amazon US Niche (2026) - Flapen"
---
# **power supply**
**Worth a look**
Shows a $5.1M/yr market, but soft demand (-9.3% this quarter) keeps it on the watch list.
Market size 98Growth 20Conversion 20Competition 77Returns 34Price range 31Avg price 79Brand share 54Review moat 56Quality gap 28
**Market size**
**Incredible****$5.1M**
$5.1M/yr · 3.6M searches
**Avg price**
**Great****$88.45**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,279.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$29.69–$256.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, power supply is a $5.1M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power supply market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$4.4M–$5.3M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 85%
**Open market**
**22%**
- msi23% - Corsair19% - Thermaltake18% - ARESGAME7% - Auotac6% - Rosewill6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/power-supply/trend)
## **Top power supply search terms**
- **power supply**1.2M/yr-12.1%1.1% conv. - **psu**652K/yr-5.3%1.1% conv. - **pc power supply**310K/yr-7.4%1.8% conv. - **computer power supplies**306K/yr-14.5%1.1% conv. - **fuente de poder**215K/yr-15.6%0.3% conv. - **atx power supply**143K/yr-11.1%2.2% conv. - **power supply pc**124K/yr-10.4%0.8% conv. - **corsair power supply**76K/yr-1.6%1.8% conv. - **corsair psu**72K/yr-9.7%1.6% conv. - **modular power supply**69K/yr-14.1%1.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/power-supply/search-terms)
## **Top power supply products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$206K8%$412K12%$618K16%$824K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MSI MAG A750GL PCIE5 Fully Modular Compact Gaming 750W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty**msi**$91.64**4.5★5,841 rev](https://www.amazon.com/dp/B0CC3QBGDL) [2**Thermaltake Smart 600W ATX 12V V2.3/EPS 12V 80 Plus Certified Active PFC Power Supply PS-SPD-0600NPCWUS-W**Thermaltake**$42.82**4.6★6,384 rev](https://www.amazon.com/dp/B014W3EMAO) [3**MSI MAG A850GL PCIE5 Fully Modular Compact Gaming 850W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty**msi**$112.07**4.5★5,841 rev](https://www.amazon.com/dp/B0CB9MSJ5N) [4**Auotac 1000W Fully Modular Power Supply 80+ Gold PSU ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable RGB Low-Noise Smart Fan 105C-Rated Capacitors Black**Auotac**$99.71**4.6★187 rev](https://www.amazon.com/dp/B0FDVKJBML) [5**CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black**Corsair**$89.90**4.7★296 rev](https://www.amazon.com/dp/B0FLFGGDK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CORSAIR RM850e (2025) Fully Modular Low-Noise ATX Power Supply with 12V-2x6 Cable ATX 3.1 & PCIe 5.1 Compliant Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black**Corsair**$112.95**839 rev4mo ago](https://www.amazon.com/dp/B0DPR86ZC8) [**CORSAIR RM1000x ATX 3.1 PCIe 5.1 Ready Fully Modular 1000W Power Supply Low-Noise Cybenetics Gold Efficiency Native 12V-2x6 Connector Black**Corsair**$166.89**193 rev7mo ago](https://www.amazon.com/dp/B0FLGMTSRQ) [**ARESGAME 750W Power Supply 80 Plus Bronze Certified Semi Modular ATX PSU**ARESGAME**$52.46**70 rev11mo ago](https://www.amazon.com/dp/B0FLPX5G3G) [**CORSAIR RM750e ATX 3.1 PCIe 5.1 Ready Fully Modular 750W Power Supply 12V-2x6 Cable Included Cybenetics Gold Efficiency 105C-Rated Capacitors Modern Standby Mode Black**Corsair**$89.90**296 rev11mo ago](https://www.amazon.com/dp/B0FLFGGDK3) [**CORSAIR RM850x ATX 3.1 PCIe 5.1 Ready Fully Modular 850W Power Supply Low-Noise Cybenetics Gold Efficiency Native 12V-2x6 Connector Black**Corsair**$126.54**121 rev11mo ago](https://www.amazon.com/dp/B0FLFGG1CC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CORSAIR RM850x ATX 3.1 PCIe 5.1 Ready Fully Modular 850W Power Supply Low-Noise Cybenetics Gold Efficiency Native 12V-2x6 Connector Black**Corsair**$126.54**4.7★**▲ 140%**](https://www.amazon.com/dp/B0FLFGG1CC) [**MSI MAG A750GL PCIE5 Fully Modular Compact Gaming 750W Power Supply 80+ Gold ATX 3.1 & PCIe 5.1 Ready Native Dual-Color 12V-2x6 Cable 10 Year Warranty**msi**$91.64**4.5★**▲ 127%**](https://www.amazon.com/dp/B0CC3QBGDL) [**ARESGAME 750W Power Supply 80 Plus Bronze Certified Semi Modular ATX PSU**ARESGAME**$52.46**4.4★**▲ 103%**](https://www.amazon.com/dp/B0FLPX5G3G) [**MSI MPG A850GS PCIE5 Fully Modular Gaming 850W Power Supply 80+ Gold Dual 12V-2x6 Cables Server-Grade Capacitor ATX 3.1 & PCIe 5.1 Ready Low-Noise Semi Digital 10 Year Warranty**msi**$92.25**4.6★**▲ 103%**](https://www.amazon.com/dp/B0DT2V39K4) [**Rosewill VMG 750W 80+ Gold ATX 3.0 & 3.1 Compatible Full Modular Low-Noise Power Supply PCIe 5.1 12V-2x6 Connector 100% Japanese Electrolytic Capacitor 120mm FDB Silent Fan - 5 Year Warranty**Rosewill**$69.46**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FFQC5VGM)
**~~View all trending →~~**
## **What buyers say about power supply**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great value”*
**Quality-Overall**19%
*“The build quality feels premium”*
**Assembly/Installation**9%
*“Easy set up”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Strength**4%
*“Stable”*
**Noise Cancellation**3%
*“makes no noise”*
**Design-Overall**3%
*“Love the design”*
**Socket/Port/Plug**3%
*“Plenty of ports for a modern day build”*
**Size-Overall**3%
*“Its also a nice compact size”*
**Durability**2%
*“Functional and durable”*
### **What buyers complain about **
**Durability**17%
*“Poor durability”*
**Functionality-Overall**12%
*“Did not work”*
**Noise Level**11%
*“noisy”*
**Quality-Overall**10%
*“Thought I bought a quality product for cheap”*
**Value For Money**4%
*“Overpriced”*
**Product Condition**4%
*“Arrived Used”*
**Advertised Vs Actual Product**2%
*“Incorrect Specs shown in photos”*
**Compatibility-Overall**2%
*“incompatible”*
**Connectivity-Overall**2%
*“Fried connections”*
**Socket/Port/Plug**2%
*“The mobo power connector was a little difficult to work with”*
### **Top return reasons **
**Functionality-Overall**16%
**Compatibility-Overall**14%
**Size-Overall**14%
**Defective Material/Parts**14%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Noise Level**5%
**Product Condition**5%
**Socket/Port/Plug**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is power supply profitable to sell on Amazon United States?**
- The niche generates $5.1M/yr across 34 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the power supply niche?**
- 14 brands and 115 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in power supply?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Noise Level. The return rate is 4.3%.
- **When does demand for power supply peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the power supply niche?**
- Listings span $29.69–$256.13; the average listing price is $88.45 (sweet spot $15–$100). The average incumbent carries 1,279 reviews — the moat a new listing must climb.
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