---
title: "Power Strip — $36.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/power-strip"
last_updated: "2026-07-21T11:24:38.158Z"
locale: en
meta:
description: "Niche score 66/100 · $36.8M/yr market · 23.0M searches/yr · $15.79 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $36.8M/yr market · 23.0M searches/yr · $15.79 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Power Strip — $36.8M/yr Amazon US Niche (2026) - Flapen"
---
# **power strip**
**Launch it**
A $36.8M/yr market growing +0.8% this quarter with returns at 1.2% — clears our launch bar.
Market size 100Growth 26Conversion 88Competition 74Returns 90Price range 64Avg price 77Brand share 88Review moat 17Quality gap 16
**Market size**
**Incredible****$36.8M**
$36.8M/yr · 23.0M searches
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.79**
avg listing price — sweet spot $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$8.34–$26.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,330.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, power strip is a $36.8M/yr Amazon United States market (23.0M searches/yr). The top 5 brands hold 47% of demand. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power strip market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$15.8M–$15.8M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **—flat
**Sellers**
**60**
**Top-5 brand share**
**47%**
Top 20: 98%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**46%**
- YISHU14% - Anker10% - Yintar9% - SUPERDANNY7% - HANYCONY6% - Amazon Basics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
700K500KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/power-strip/trend)
## **Top power strip search terms**
- **power strip**6.1M/yr+4.2%8.0% conv. - **surge protector power strip**4.3M/yr+2.8%8.7% conv. - **surge protector**3.1M/yr+5.1%5.5% conv. - **extension cord with multiple outlets**2.8M/yr+2.5%6.4% conv. - **power strips with surge protection**2.5M/yr-13.9%8.7% conv. - **power strip with usb ports**724K/yr-6.8%5.6% conv. - **surge protector with usb ports**707K/yr-11.8%6.2% conv. - **power strips**520K/yr+3.1%4.2% conv. - **extension cord with usb ports**344K/yr+1.0%5.6% conv. - **usb power strip**367K/yr-9.3%1.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/power-strip/search-terms)
## **Top power strip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1.5M8%$2.9M12%$4.4M16%$5.9M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 41 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White**YISHU**$9.41**4.6★51,188 rev](https://www.amazon.com/dp/B09PDLBFKY) [2**6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)**Yintar**$10.64**4.7★29,919 rev](https://www.amazon.com/dp/B08MTBCXWX) [3**Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed**Anker**$26.70**4.8★19,415 rev](https://www.amazon.com/dp/B09SG2Q23M) [4**Belkin 12-Outlet Surge Protector Power Strip w/ 12 AC Outlets & 8ft Flat Plug UL-Listed Heavy-Duty Extension Cord for Home Office Travel Computer Laptop Charger - 3 780 Joules of Protection**Belkin**$26.70**4.8★3,146 rev](https://www.amazon.com/dp/B0C6S6TPRH) [5**Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 6 Feet Power Cord 2700 Joules ETL Listed Black**Nuetsa**$15.35**4.7★44,171 rev](https://www.amazon.com/dp/B09F2XPJ47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**454 rev7mo ago](https://www.amazon.com/dp/B0G64G4M2G) [**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**6,260 rev1y ago](https://www.amazon.com/dp/B0DZ254SSR) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XNYKD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★**▲ 202%**](https://www.amazon.com/dp/B09N7T1TN5) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 194%**](https://www.amazon.com/dp/B0D1XJR9YR) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**4.7★**▲ 158%**](https://www.amazon.com/dp/B0D1XNYKD5) [**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**4.8★**▲ 155%**](https://www.amazon.com/dp/B0G64G4M2G) [**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FPFF7JN8)
**~~View all trending →~~**
## **What buyers say about power strip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Build quality is great”*
**Socket/Port/Plug**14%
*“Love the USB ports”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Value For Money**9%
*“Great buy for the money”*
**Charging**8%
*“charges well”*
**Ease Of Use**7%
*“easy to read”*
**Design-Overall**4%
*“Beautiful design”*
**Size-Overall**4%
*“Perfect size and fit for traveling”*
**Portability**3%
*“Convenient for travel”*
**Drop/Impact Protection**2%
*“Surge Protector”*
### **What buyers complain about **
**Durability**18%
*“Didnt last”*
**Socket/Port/Plug**11%
*“USB Ports Don't Work”*
**Quality-Overall**9%
*“Really disappointed in the quality control”*
**Charging**8%
*“Slow charging”*
**Functionality-Overall**8%
*“Never worked”*
**Noise Level**6%
*“High pitched noises”*
**Size-Overall**3%
*“Too short”*
**Value For Money**2%
*“crazy cost more than 1/2 the product to return it”*
**Flammable**2%
*“cause a fire”*
**Heating**2%
*“Gets hot”*
### **Top return reasons **
**Size-Overall**26%
**Socket/Port/Plug**11%
**Charging**10%
**Functionality-Overall**10%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Connectivity-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is power strip profitable to sell on Amazon United States?**
- The niche generates $36.8M/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Launch it (66/100).
- **How competitive is the power strip niche?**
- 23 brands and 60 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in power strip?**
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.2%.
- **When does demand for power strip peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the power strip niche?**
- Listings span $8.34–$26.70; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 19,331 reviews — the moat a new listing must climb.
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