---
title: "Power Strip 12 Ft Cord — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/power-strip-12-ft-cord"
last_updated: "2026-08-11T20:22:09.527Z"
locale: en
meta:
description: "Niche score 50/100 · $44K/yr market · 18K searches/yr · $23.19 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $44K/yr market · 18K searches/yr · $23.19 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Power Strip 12 Ft Cord — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **power strip 12 ft cord**
**Worth a look**
Shows a sweet-spot price point ($23.19 avg), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 29Conversion 88Competition 57Returns 94Price range 83Avg price 95Brand share 59Review moat 24Quality gap 15
**Avg price**
**Incredible****$23.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.94–$38.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,183.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, power strip 12 ft cord is a $44K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power strip 12 ft cord market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**92**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**25%**
- GE21% - Mifaso18% - One Beat15% - Belkin9% - LeZone7% - Addtam6%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +3.4% search growth over the last 90 days.
700500Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/power-strip-12-ft-cord/trend)
## **Top power strip 12 ft cord search terms**
- **12ft power strip**5K/yr+5.6%9.8% conv. - **12 ft surge protector**5K/yr+11.3%7.6% conv. - **12ft surge protector power strip**4K/yr+25.1%9.0% conv. - **12 foot power strip surge protector**3K/yr-26.6%9.5% conv. - **surge protector 12 ft cord**2K/yr-14.6%5.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/power-strip-12-ft-cord/search-terms)
## **Top power strip 12 ft cord products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE 6 Outlet Power Strip 12 Ft Long Extension Cord 3 Prong Outlets UL Listed Black 45192**GE**$15.16**4.7★4,041 rev](https://www.amazon.com/dp/B07PKQWCQH) [2**Surge Protector Power Strip 15 Ft Cord Ultra Thin Flat Extension Cord with 8 Outlets 4 USB Ports(2 USB C) Flat Plug Power Strip 15 Ft Long Braided Power Cord for Home Office Dorm Room Essentials**One Beat**$18.84**4.8★6,376 rev](https://www.amazon.com/dp/B0CHMG5XHM) [3**2 Pack Power Strip 12FT Long Extension Cord Surge Protector with 6 Outlets and 4 USB Ports (2 USB C) Flat Plug Overload Protection Extension Cord 10+ ft Wall Mount for Home Office Dorm College**Mifaso**$28.07**4.8★10,402 rev](https://www.amazon.com/dp/B08NP57YRG) [4**12FT Long Power Strip Surge Protector - with 6 Outlets 4 USB Ports Heavy-Duty Braided Extension Cord Flat Plug 900 Joules 15A Circuit Breaker Wall Mount for Home Office (2 Pack)**Mifaso**$34.27**4.8★19,837 rev](https://www.amazon.com/dp/B08KZGT258) [5**GE 6-Outlet Power Strip 12 Ft Extension Cord Flat Plug Grounded Integrated Circuit Breaker 3-Prong Wall Mount ETL Listed White 45195**GE**$17.64**4.7★2,789 rev](https://www.amazon.com/dp/B07PG9Q7SP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials**SUPERDANNY**$15.21**237 rev4mo ago](https://www.amazon.com/dp/B0G2LZPN6B) [**Addtam Power Strips with Surge Protection 12FT Long Extension Cord with Multiple Outlets Surge Protector Power Strip with 10 Outlets and 4 USB Ports(2 USB C) Flat Plug 2700J Black**Addtam**$24.05**2,863 rev6mo ago](https://www.amazon.com/dp/B0GCKFPZJL) [**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [**TiFFCOFiO Surge Protector Power Strip 12 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed**Tiffcofio**$15.66**1,817 rev12mo ago](https://www.amazon.com/dp/B0FJ8XNKG7) [**15Ft Extension Cord with Multiple Outlets Addtam Flat Plug Power Strip Surge Protector with 15 Ft Long Cord 12 Outlet 3 USB Ports (2USB C) Desk Charging Station for Home College Dorm Room Essentials**Addtam**$12.51**103 rev1y ago](https://www.amazon.com/dp/B0DYJTY8R4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Addtam Power Strips with Surge Protection 12FT Long Extension Cord with Multiple Outlets Surge Protector Power Strip with 10 Outlets and 4 USB Ports(2 USB C) Flat Plug 2700J Black**Addtam**$24.05**4.8★**▲ 274%**](https://www.amazon.com/dp/B0GCKFPZJL) [**15 Ft Extension Cord with Multiple Outlets Long Extension with 6 Outlets 4 USB Ports(2 USB C) Flat Plug Surge Protector Power Strip for Home Office Supplies Dorm Essentials**SUPERDANNY**$15.21**4.7★**▲ 265%**](https://www.amazon.com/dp/B0G2LZPN6B) [**Surge Protector Power Strip - Nuetsa Flat Plug Extension Cord with 8 Outlets and 4 USB Ports 6 Feet Power Cord 2700 Joules ETL Listed Black**Nuetsa**$15.35**4.7★**▲ 210%**](https://www.amazon.com/dp/B09F2XPJ47) [**15Ft Extension Cord with Multiple Outlets Addtam Flat Plug Power Strip Surge Protector with 15 Ft Long Cord 12 Outlet 3 USB Ports (2USB C) Desk Charging Station for Home College Dorm Room Essentials**Addtam**$12.51**4.8★**▲ 189%**](https://www.amazon.com/dp/B0DYJTY8R4) [**Surge Protector Power Strip 4800J LeZone 15Ft Long Extension Cord Flat Plug 12 Outlets 2 USB C 2 USB Ports Wall Mountable Desk Charging Station Black**LeZone**$28.48**4.7★**▲ 173%**](https://www.amazon.com/dp/B0DPH3WTC1)
**~~View all trending →~~**
## **What buyers say about power strip 12 ft cord**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“The quality seems to be solid, as well”*
**Socket/Port/Plug**14%
*“every port works well”*
**Advertised Vs Actual Product**13%
*“Exactly what I expected”*
**Value For Money**9%
*“Great deal”*
**Charging**6%
*“Fast charging”*
**Ease Of Use**5%
*“Very handy”*
**Design-Overall**4%
*“Excellent design”*
**Size-Overall**4%
*“I like the size”*
**Strength**3%
*“Good and sturdy”*
**Drop/Impact Protection**3%
*“Perfect Surge Protector”*
### **What buyers complain about **
**Socket/Port/Plug**12%
*“USB Ports Don't Work”*
**Durability**12%
*“Didnt last”*
**Charging**10%
*“Slow charging”*
**Quality-Overall**8%
*“Poor Quality”*
**Functionality-Overall**7%
*“Didnt work”*
**Size-Overall**5%
*“Smaller than expected”*
**Value For Money**3%
*“they are too expensive”*
**Heating**3%
*“Get hot quickly”*
**Advertised Vs Actual Product**2%
*“Deceptive advertising”*
**Flammable**2%
*“Fire hazard”*
### **Top return reasons **
**Size-Overall**23%
**Socket/Port/Plug**11%
**Functionality-Overall**10%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Add-Ons/Attachments**5%
**Charging**4%
**Product Condition**4%
**Quality-Overall**2%
## **Common questions**
- **Is power strip 12 ft cord profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 30 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the power strip 12 ft cord niche?**
- 16 brands and 92 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in power strip 12 ft cord?**
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.1%.
- **When does demand for power strip 12 ft cord peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the power strip 12 ft cord niche?**
- Listings span $10.94–$38.16; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 6,183 reviews — the moat a new listing must climb.
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