---
title: "Power Cord — $707K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/power-cord"
last_updated: "2026-08-11T20:19:28.125Z"
locale: en
meta:
description: "Niche score 48/100 · $707K/yr market · 870K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $707K/yr market · 870K searches/yr · $8.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Power Cord — $707K/yr Amazon US Niche (2026) - Flapen"
---
# **power cord**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 69Growth 35Conversion 87Competition 36Returns 89Price range 38Avg price 23Brand share 40Review moat 19Quality gap 14
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$707K**
$707K/yr · 870K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$2.98–$22.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$8.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****15,134.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, power cord is a $707K/yr Amazon United States market (870K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **power cord market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$822K–$1.0M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**81%**
Top 20: 85%
**Top-5 click share**
**64%**
Top 20: 99%
**Open market**
**4%**
- Amazon Basics37% - Vockjour28% - --15% - StarTech.com8% - LORDTRONICS5% - C2G3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/electronics/power-cord/trend)
## **Top power cord search terms**
- **pc power cord**103K/yr+9.8%11.7% conv. - **power cable**102K/yr+7.8%5.6% conv. - **computer power cord**97K/yr+3.9%11.3% conv. - **monitor power cord**86K/yr+12.4%11.4% conv. - **power cord replacement**78K/yr+6.7%3.7% conv. - **3 prong power cord**53K/yr+11.8%8.2% conv. - **c13 power cord**48K/yr+16.9%7.2% conv. - **pc power cable**34K/yr+18.5%10.5% conv. - **monitor power cable**35K/yr+18.3%10.1% conv. - **computer cord**33K/yr-4.3%4.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/power-cord/search-terms)
## **Top power cord products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$35K10%$71K15%$106K20%$141K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**4.8★319 rev](https://www.amazon.com/dp/B0FNML9SRY) [2**Amazon Basics PC Power Cable 6 feet AC Power Cord for Monitor Computer TV 3 Prong 18 AWG 125 Volts NEMA 5-15P to IEC320C13 UL Listed Black**Amazon Basics**$5.80**4.8★39,919 rev](https://www.amazon.com/dp/B072BYGKZZ) [3**Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More**--**$6.37**4.7★7,840 rev](https://www.amazon.com/dp/B09VRLJD7J) [4**Amazon Basics Replacement Power Cord for Computer Monitor TV Printer PC 3 Prong 18 AWG 125 Volts 10 Feet Black**Amazon Basics**$6.84**4.8★39,919 rev](https://www.amazon.com/dp/B072LNKHBB) [5**StarTech.com 10ft (3m) Computer Power Cord NEMA 5-15P to C13 10A 125V 18AWG Black Replacement AC Power Cord Printer PC Power Supply Cable Monitor Power Cable - UL Listed (PXT101 10)**StarTech.com**$8.76**4.8★14,685 rev](https://www.amazon.com/dp/B0002GRUIM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**319 rev9mo ago](https://www.amazon.com/dp/B0FNML9SRY) [**Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$6.00**236 rev11mo ago](https://www.amazon.com/dp/B0FNMPF8MP) [**Vockjour 3 Prong AC Power Cord Cable 10ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$8.77**236 rev11mo ago](https://www.amazon.com/dp/B0FNMQ9G8Q) [**Vockjour 2 Prong AC Power Cord 5Ft Black Universal Power Cable Replacement for Sony PS5/PS4/PS3 Slim PlayStation 5 4 3 Xbox One X/S Xbox Series X/S TV Printer-ETL Listed**Vockjour**$5.88**351 rev11mo ago](https://www.amazon.com/dp/B0FNMMMV8Y) [**Vockjour 6 ft 14/3 Appliance and Power Tool Cord 14 AWG 3 Prong Black Heavy Duty Replacement Power Cord with Open End NEMA 5-15P 125V AC Pigtail 15A 1875W ETL Listed**Vockjour**$7.76**188 rev1y ago](https://www.amazon.com/dp/B0FFB3JXCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord**LORDTRONICS**$7.11**4.7★**▲ 217%**](https://www.amazon.com/dp/B0DPR5GLW1) [**Vockjour 6 ft 14/3 Appliance and Power Tool Cord 14 AWG 3 Prong Black Heavy Duty Replacement Power Cord with Open End NEMA 5-15P 125V AC Pigtail 15A 1875W ETL Listed**Vockjour**$7.76**4.8★**▲ 137%**](https://www.amazon.com/dp/B0FFB3JXCY) [**Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$6.00**4.8★**▲ 107%**](https://www.amazon.com/dp/B0FNMPF8MP) [**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**4.8★**▲ 97%**](https://www.amazon.com/dp/B0FNML9SRY) [**Vockjour 3 Prong AC Power Cord Cable 10ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$8.77**4.8★**▲ 83%**](https://www.amazon.com/dp/B0FNMQ9G8Q)
**~~View all trending →~~**
## **What buyers say about power cord**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**26%
*“Works as expected”*
**Quality-Overall**18%
*“Good Quality”*
**Size-Overall**12%
*“Exact fit”*
**Value For Money**10%
*“Good value for money”*
**Compatibility-Overall**7%
*“compatibility with the adapter”*
**Socket/Port/Plug**4%
*“Great replacement plug”*
**Functionality-Overall**2%
*“Works like a charm”*
**Connectivity-Overall**2%
*“There were no connection issues”*
**Durability**2%
*“durable,”*
**Charging**2%
*“Charged my laptop well”*
### **What buyers complain about **
**Size-Overall**17%
*“too short for my needs”*
**Quality-Overall**13%
*“Poor quality: This level of quality control is unacceptable”*
**Functionality-Overall**8%
*“It works for some not all”*
**Connectivity-Overall**7%
*“It would not stay connected for the life of me”*
**Socket/Port/Plug**5%
*“It isn't snug to plug”*
**Charging**5%
*“it broke my laptop charger”*
**Durability**4%
*“Didnt last a month”*
**Defective Material/Parts**3%
*“This item has a defect”*
**Noise Level**3%
*“it started buzzing”*
**Thickness**2%
*“It is quite a bit thicker”*
### **Top return reasons **
**Size-Overall**30%
**Compatibility-Overall**21%
**Functionality-Overall**11%
**Value For Money**6%
**Connectivity-Overall**5%
**Advertised Vs Actual Product**5%
**Socket/Port/Plug**3%
**Defective Material/Parts**3%
**Length**3%
**Charging**2%
## **Common questions**
- **Is power cord profitable to sell on Amazon United States?**
- The niche generates $707K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the power cord niche?**
- 9 brands and 38 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in power cord?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 1.3%.
- **When does demand for power cord peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the power cord niche?**
- Listings span $2.98–$22.47; the average listing price is $8.22 (sweet spot $15–$100). The average incumbent carries 15,135 reviews — the moat a new listing must climb.
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