---
title: "Portra 400 35mm — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/portra-400-35mm"
last_updated: "2026-08-06T22:09:56.288Z"
locale: en
meta:
description: "Niche score 51/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.3M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portra 400 35mm — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **portra 400 35mm**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 83Growth 35Conversion 71Competition 19Returns 97Price range 42Avg price 86Brand share 0Review moat 72Quality gap 40
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$69.92**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 288K searches
**Review moat**
**Good****639.18**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$23.60–$205.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+8.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, portra 400 35mm is a $1.3M/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portra 400 35mm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.0M–$1.4M**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#1,475**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Balveli69% - KODAK12% - The Imaging World7% - GRDE7% - Eastman Kodak Company5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/portra-400-35mm/trend)
## **Top portra 400 35mm search terms**
- **portra 400**89K/yr+14.0%5.7% conv. - **kodak portra 400**55K/yr+18.2%5.1% conv. - **portra 400 35mm**34K/yr+2.4%6.1% conv. - **portra**26K/yr-21.7%1.1% conv. - **porta 400 35mm film**10K/yr+55.6%6.5% conv. - **porta 400**14K/yr+6.7%6.4% conv. - **kodak portra 400 35mm film**14K/yr-11.2%5.7% conv. - **kodak porta 400**8K/yr+32.3%7.0% conv. - **kodak portra**9K/yr+7.6%2.5% conv. - **portra 400 film**7K/yr+32.0%6.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/portra-400-35mm/search-terms)
## **Top portra 400 35mm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$130K20%$261K30%$391K40%$522K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kodak Portra 400 Film - 2 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$61.73**4.4★149 rev](https://www.amazon.com/dp/B0DN4P13NG) [2**Kodak Portra 400 Film - 10 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$205.12**4.4★149 rev](https://www.amazon.com/dp/B0DQ2FWYHV) [3**Kodak Ultramax 400 Color Print Film 36 Exp. 35mm DX 400 135-36 (108 Pics) (Pack of 3) Basic**KODAK**$32.08**4.8★5,297 rev](https://www.amazon.com/dp/B004R4N2B4) [4**Kodak Professional Portra 400 Color Negative Film (35mm Roll Film 36 Exposures) - 2 Pack with Cleaning Cloth**The Imaging World**$55.99**5.0★5 rev](https://www.amazon.com/dp/B0GGLFYLM5) [5**Kodak Portra 800 35mm Film Pack 36exp for 35mm Film Camera Roll Bundle - Kodak Film- Balveli Cloth - 35 mm Film Roll- Camera Film (1)**Balveli**$34.85**4.5★31 rev](https://www.amazon.com/dp/B0GTRRQKD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kodak Ultramax 400 35mm Film Roll (24 Exposures) 3 Rolls + Sturdy Tiger Film Storage Case**Eastman Kodak Company**$39.02**23 rev2mo ago](https://www.amazon.com/dp/B0GZ5LDS3D) [**Kodak Portra 800 35mm Film Pack 36exp for 35mm Film Camera Roll Bundle - Kodak Film- Balveli Cloth - 35 mm Film Roll- Camera Film (1)**Balveli**$34.85**31 rev4mo ago](https://www.amazon.com/dp/B0GTRRQKD6) [**Kodak Professional Portra 400 Color Negative Film (35mm Roll Film 36 Exposures) - 2 Pack with Cleaning Cloth**The Imaging World**$55.99**5 rev6mo ago](https://www.amazon.com/dp/B0GGLFYLM5) [**Kodak Ultramax 400 35mm Film Roll (24 Exposures) 6 Rolls + Sturdy Tiger Film Storage Case**Eastman Kodak Company**$78.82**23 rev6mo ago](https://www.amazon.com/dp/B0G67141YK) [**Kodak Portra 400 & Ektar 100 35mm Film Bundle 2 Pack 36exp for 35mm Film Camera Bundled with Premium Balveli Microfiber Cloth**Balveli**$50.18**30 rev1y ago](https://www.amazon.com/dp/B0F64175KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kodak Ultramax 400 35mm Film Roll (24 Exposures) 3 Rolls + Sturdy Tiger Film Storage Case**Eastman Kodak Company**$39.02**4.2★**▲ 203%**](https://www.amazon.com/dp/B0GZ5LDS3D) [**Kodak Portra 800 35mm Film Pack 36exp for 35mm Film Camera Roll Bundle - Kodak Film- Balveli Cloth - 35 mm Film Roll- Camera Film (1)**Balveli**$34.85**4.5★**▲ 185%**](https://www.amazon.com/dp/B0GTRRQKD6) [**Kodak Portra 400 & Ektar 100 35mm Film Bundle 2 Pack 36exp for 35mm Film Camera Bundled with Premium Balveli Microfiber Cloth**Balveli**$50.18**3.8★**▲ 165%**](https://www.amazon.com/dp/B0F64175KN) [**Kodak Portra 400 Film - 10 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$205.12**4.4★**▲ 131%**](https://www.amazon.com/dp/B0DQ2FWYHV) [**Kodak Professional Portra 400 Color Negative Film (35mm Roll Film 36 Exposures) - 2 Pack with Cleaning Cloth**The Imaging World**$55.99**5.0★**▲ 87%**](https://www.amazon.com/dp/B0GGLFYLM5)
**~~View all trending →~~**
## **What buyers say about portra 400 35mm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Image/Picture Clarity**20%
*“Takes great photos”*
**Color**16%
*“The colors come out vibrant”*
**Quality-Overall**14%
*“Reliable Quality”*
**Exposure**9%
*“It handles exposure variations well and scans beautifully”*
**Value For Money**7%
*“Good deal”*
**Advertised Vs Actual Product**5%
*“works as expected”*
**Compatibility-Overall**4%
*“Being Kodak, there is no compatibility issues”*
**Brightness/Shine/Glow**4%
*“I got good exposure with natural moonlight/ambient lighting”*
**Night Vision**3%
*“Great firm for night scenes”*
**Display Colors**3%
*“Very versatile and captures color beautifully”*
### **What buyers complain about **
**Value For Money**45%
*“not double the price”*
**Color**8%
*“Not sending color film”*
**Exposure**8%
*“I REPEAT, 24 shots, NOT the standard 36 exposures”*
**Quality-Overall**5%
*“Bad quality”*
**Lenses**4%
*“The lens cloth is not worth the extra money”*
### **Top return reasons **
**Value For Money**24%
**Compatibility-Overall**21%
**Color**11%
**Advertised Vs Actual Product**10%
**Camera Quality**8%
**Functionality-Overall**6%
**Defective Material/Parts**4%
**Size-Overall**4%
**Product Condition**3%
**Image/Picture Clarity**2%
## **Common questions**
- **Is portra 400 35mm profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the portra 400 35mm niche?**
- 5 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in portra 400 35mm?**
- Top complaints mined from reviews: Value For Money, Color, Exposure. The return rate is 0.7%.
- **When does demand for portra 400 35mm peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the portra 400 35mm niche?**
- Listings span $23.60–$205.12; the average listing price is $69.92 (sweet spot $15–$100). The average incumbent carries 639 reviews — the moat a new listing must climb.
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