---
title: "Portra 400 120 — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/portra-400-120"
last_updated: "2026-08-06T15:44:49.633Z"
locale: en
meta:
description: "Niche score 31/100 · $22K/yr market · 8K searches/yr · $134.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $22K/yr market · 8K searches/yr · $134.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Portra 400 120 — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **portra 400 120**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 6Growth 50Conversion 26Competition 5Returns 80Price range 34Avg price 63Brand share 0Review moat 84Quality gap 25
**Review moat**
**Great****312.14**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$134.53**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+19.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$20.23–$253.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 8K searches
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, portra 400 120 is a $22K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portra 400 120 market data**
- **Units sold / yr**
- **500–750**
- avg 100–250/product
- **Revenue / yr**
- **$67K–$101K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- KODAK94% - Balveli6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.
250150Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/portra-400-120/trend)
## **Top portra 400 120 search terms**
- **portra 400 120**5K/yr+20.3%3.2% conv. - **portra 400 120 film**1K/yr+80.2%2.9% conv. - **kodak portra 400 120**2K/yr-13.7%2.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/portra-400-120/search-terms)
## **Top portra 400 120 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$3K30%$7K45%$10K60%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)**KODAK**$253.09**4.4★12 rev](https://www.amazon.com/dp/B07GBV5NMP) [2**10 Rolls of Kodak Portra 160 Professional 120 Size Film**KODAK**$150.78**5.0★22 rev](https://www.amazon.com/dp/B0055QA3M4) [3**KODAK Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack)**KODAK**$79.73**4.7★1,695 rev](https://www.amazon.com/dp/B004ABHKZ8) [4**Kodak 120 Portra 160 Film**KODAK**$20.23**4.5★49 rev](https://www.amazon.com/dp/B004WH3NWY) [5**Kodak Professional Portra 400 Film 120 Propack - 10 Rolls**KODAK**$171.06**4.8★109 rev](https://www.amazon.com/dp/B07GBTTMS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kodak Portra 400 Film - 10 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$205.12**149 rev1y ago](https://www.amazon.com/dp/B0DQ2FWYHV) [**Kodak Portra 400 Film - 2 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$61.73**149 rev1y ago](https://www.amazon.com/dp/B0DN4P13NG) [**Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)**KODAK**$253.09**12 rev7y ago](https://www.amazon.com/dp/B07GBV5NMP) [**Kodak Professional Portra 400 Film 120 Propack - 10 Rolls**KODAK**$171.06**109 rev7y ago](https://www.amazon.com/dp/B07GBTTMS2) [**10 Rolls of Kodak Portra 160 Professional 120 Size Film**KODAK**$150.78**22 rev15y ago](https://www.amazon.com/dp/B0055QA3M4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kodak Portra 400 Film - 10 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$205.12**4.4★**▲ 276%**](https://www.amazon.com/dp/B0DQ2FWYHV) [**Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)**KODAK**$253.09**4.4★**▲ 162%**](https://www.amazon.com/dp/B07GBV5NMP) [**10 Rolls of Kodak Portra 160 Professional 120 Size Film**KODAK**$150.78**5.0★**▲ 121%**](https://www.amazon.com/dp/B0055QA3M4) [**Kodak 120 Portra 160 Film**KODAK**$20.23**4.5★**▲ 47%**](https://www.amazon.com/dp/B004WH3NWY) [**Kodak Portra 400 Film - 2 Pack of 36exp Rolls for 35mm Cameras with balveli Premium Microfiber Cloth**Balveli**$61.73**4.4★**▲ 11%**](https://www.amazon.com/dp/B0DN4P13NG)
**~~View all trending →~~**
## **What buyers say about portra 400 120**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**53%
*“Great overall film”*
**Advertised Vs Actual Product**20%
*“Almost what I expected”*
**Color**7%
*“Excellent color, reliable results, and worth the price”*
**Exposure**7%
*“expose for the shadows because it handles overexposure very well”*
### **What buyers complain about **
**Value For Money**53%
*“Its definitely more expensive than some other films”*
**Quality-Overall**20%
*“Bad quality”*
### **Top return reasons **
**Value For Money**31%
**Compatibility-Overall**27%
**Size-Overall**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**5%
**Lenses**4%
**Product Condition**3%
**Camera Quality**3%
**Image/Picture Clarity**1%
**Color**1%
## **Common questions**
- **Is portra 400 120 profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 7 tracked products. 90-day search growth is +19.8%. Flapen's verdict: Skip it (31/100).
- **How competitive is the portra 400 120 niche?**
- 2 brands and 17 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in portra 400 120?**
- Top complaints mined from reviews: Value For Money, Quality-Overall. The return rate is 1.8%.
- **When does demand for portra 400 120 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the portra 400 120 niche?**
- Listings span $20.23–$253.09; the average listing price is $134.53 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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