---
title: "Portable Fish Finder — $479K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/portable-fish-finder"
last_updated: "2026-08-11T20:10:59.112Z"
locale: en
meta:
description: "Niche score 50/100 · $479K/yr market · 262K searches/yr · $123.50 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $479K/yr market · 262K searches/yr · $123.50 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Fish Finder — $479K/yr Amazon US Niche (2026) - Flapen"
---
# **portable fish finder**
**Worth a look**
Shows a sweet-spot price point ($123.50 avg), but weak search conversion (1.5%) keeps it on the watch list.
Market size 59Growth 62Conversion 19Competition 52Returns 34Price range 33Avg price 67Brand share 47Review moat 50Quality gap 63
**Avg price**
**Good****$123.50**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+39.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$479K**
$479K/yr · 262K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,521.57**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$39.25–$222.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, portable fish finder is a $479K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable fish finder market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$371K–$494K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**122**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**17%**
- Humminbird28% - Deeper18% - Garmin14% - Venterior8% - LUCKY8% - ReelSonar6% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/electronics/portable-fish-finder/trend)
## **Top portable fish finder search terms**
- **portable fish finder**81K/yr+52.4%0.9% conv. - **castable fish finder**27K/yr+49.7%1.2% conv. - **fish finder bobber**25K/yr+32.4%1.0% conv. - **deeper fish finder**28K/yr-4.0%1.0% conv. - **garmin striker cast**17K/yr-1.5%3.1% conv. - **deeper pro plus 2**12K/yr+60.4%3.1% conv. - **fish finder for bank fishing**6K/yr+144.5%0.3% conv. - **portable depth finder**8K/yr+66.0%1.3% conv. - **deeper sonar**7K/yr+49.5%1.2% conv. - **bobber fish finder**6K/yr+46.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/portable-fish-finder/search-terms)
## **Top portable fish finder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$96K30%$144K40%$191K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Humminbird PiranhaMAX 4 Fish Finder with Transducer Dual Beam Sonar**Humminbird**$127.28**4.6★1,296 rev](https://www.amazon.com/dp/B01MDP3DPB) [2**Deeper PRO+ 2 Sonar Fish Finder - Portable Fish Finder and Depth Finder For Kayaks Boats and Ice Fishing with GPS Enabled | Castable Deeper Fish Finder with FREE User Friendly App**Deeper**$162.21**4.1★814 rev](https://www.amazon.com/dp/B09BD7YYBJ) [3**Venterior Portable Rechargeable Fish Finder Wireless Sonar Sensor Fishfinder Depth Locator with Fish Size Temperature Bottom Contour Color Display**Venterior**$86.69**4.3★1,101 rev](https://www.amazon.com/dp/B07WVQYKZ9) [4**Garmin Striker Cast Castable Sonar Pair with Mobile Device and Cast from Anywhere Reel in to Locate and Display Fish on Smartphone or Tablet (010-02246-00)**Garmin**$134.63**4.5★488 rev](https://www.amazon.com/dp/B08LDZWMKF) [5**Reelsonar Portable Fish Finder Accurate Fish Depth Finder with Depth Range of 135 feet 10+ Hours Battery Life with iOS & Android App Wireless**ReelSonar**$84.58**4.0★6,817 rev](https://www.amazon.com/dp/B00LEA2FS0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore**Takkicept**$147.36**14 rev2mo ago](https://www.amazon.com/dp/B0GZ39QW2F) [**Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)**Malutoothzi**$141.40**10 rev5mo ago](https://www.amazon.com/dp/B0GL1TGX1B) [**LUCKY Kayak Portable Fish Finder Transducer Wireless Sonar Fish Finders Boat Rechargeable Handheld Fish Depth Finder Fishing MT-202**LUCKY**$128.06**40 rev9mo ago](https://www.amazon.com/dp/B0FYWTWVT7) [**Deeper MAX Castable GPS Fish Finder Portable Chirp Sonar Depth and Fish Finder for Boat Fishing Ice Fishing Shore Fishing - Personal 3D Depth Maps with User-Friendly Free App**Deeper**$222.99**37 rev10mo ago](https://www.amazon.com/dp/B0FRSSFSTR) [**Fish Finder Underwater Fishing Camera Equipped with Infrared Night Vision Function IP67 Waterproof and ice Fishing Camera a Portable Fish Finder in Rivers Lakes Kayaks and Boats (30)**JinXiHua**$56.89**45 rev1y ago](https://www.amazon.com/dp/B0DQ7QVVC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Takkicept Portable Underwater Fishing Camera Fish Finder: 6 OLED Display 1080P HD Depth Finders Waterproof Camera IP68 220 Wide-Angle Lens 12H Battery 25m Cable for Ice Fishing Kayak Boat Shore**Takkicept**$147.36**5.0★**▲ 149%**](https://www.amazon.com/dp/B0GZ39QW2F) [**Underwater Fishing Camera Portable Fish Finder with 7 LCD Monitor IP68 Waterproof 1200TVL HD Fishing Camera with 12pcs White Lights for Lake Kayak Boat Ice Dark Fishing (98ft/30M Cable)**Malutoothzi**$141.40**4.5★**▲ 149%**](https://www.amazon.com/dp/B0GL1TGX1B) [**DepthTrax 2B Boat Mount In Dash Digital Depth Finder**Hawkeye**$89.36**4.3★**▲ 105%**](https://www.amazon.com/dp/B000JEOEE0) [**Humminbird PiranhaMAX 4 Fish Finder with Transducer Dual Beam Sonar**Humminbird**$127.28**4.6★**▲ 103%**](https://www.amazon.com/dp/B01MDP3DPB) [**Fish Finder Underwater Fishing Camera Equipped with Infrared Night Vision Function IP67 Waterproof and ice Fishing Camera a Portable Fish Finder in Rivers Lakes Kayaks and Boats (30)**JinXiHua**$56.89**4.1★**▲ 99%**](https://www.amazon.com/dp/B0DQ7QVVC3)
**~~View all trending →~~**
## **What buyers say about portable fish finder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy to use”*
**Value For Money**14%
*“Affordable”*
**Efficiency**10%
*“This is the most effective”*
**Quality-Overall**9%
*“Good quality”*
**GPS**6%
*“The GPS pin is mighty accurate”*
**Advertised Vs Actual Product**5%
*“it works as advertised”*
**Size-Overall**4%
*“Perfect size”*
**Assembly/Installation**3%
*“Easy to install”*
**Connectivity-Overall**3%
*“It connects easy to its app on the phone”*
**Functionality-Overall**3%
*“The display & transducer work”*
### **What buyers complain about **
**Durability**17%
*“nervous it will break”*
**Functionality-Overall**11%
*“doesnt work”*
**Connectivity-Overall**9%
*“it does not connect to any device”*
**Quality-Overall**8%
*“very poor quality”*
**Battery Life**5%
*“Drains the phone battery in just a few hours”*
**Charging**5%
*“Won't turn on or even charge”*
**Measurement/Reading Accuracy**5%
*“Maybe I have a bad transducer because I don't get Any depth”*
**Product Condition**4%
*“since it was a used item”*
**Ease Of Use**4%
*“Not user friendly; doesnt work”*
**Length**2%
*“Transducer cord not long enough”*
### **Top return reasons **
**Functionality-Overall**19%
**Connectivity-Overall**13%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Defective Material/Parts**6%
**Value For Money**5%
**Compatibility-Overall**5%
**Display-Overall**4%
**Charging**4%
**Product Condition**3%
## **Common questions**
- **Is portable fish finder profitable to sell on Amazon United States?**
- The niche generates $479K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +39.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the portable fish finder niche?**
- 12 brands and 122 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in portable fish finder?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Connectivity-Overall. The return rate is 4.3%.
- **When does demand for portable fish finder peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the portable fish finder niche?**
- Listings span $39.25–$222.99; the average listing price is $123.50 (sweet spot $15–$100). The average incumbent carries 1,522 reviews — the moat a new listing must climb.
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