---
title: "Pokemon Go — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/pokemon-go"
last_updated: "2026-07-21T11:17:17.448Z"
locale: en
meta:
description: "Niche score 62/100 · $2.2M/yr market · 1.7M searches/yr · $69.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $2.2M/yr market · 1.7M searches/yr · $69.25 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pokemon Go — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **pokemon go**
**Launch it**
A $2.2M/yr market growing +21.3% this quarter with returns at 3.4% — clears our launch bar.
Market size 95Growth 51Conversion 23Competition 76Returns 46Price range 61Avg price 86Brand share 24Review moat 58Quality gap 91
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.7M searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$69.25**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$13.46–$152.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,171.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+21.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.4%**
return rate — above 6% kills the launch gate
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, pokemon go is a $2.2M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Launch it — 62/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pokemon go market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.7M–$2.1M**
- units × avg price
- **Launch success**
- **71%**
- 5 of 7 new (360d)
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#3,912**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **80%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**7%**
- Brook35% - Nintendo24% - megacom22% - Mcbazel8% - Born to Love3% - UltrA CatcheR3% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.3% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/electronics/pokemon-go/trend)
## **Top pokemon go search terms**
- **pokemon go**437K/yr+14.5%0.3% conv. - **pokemon go auto catcher**298K/yr+43.9%2.1% conv. - **pokemon go plus**381K/yr-6.4%0.9% conv. - **pokemon go plus plus**179K/yr+13.1%0.9% conv. - **pokemon go plus auto catcher**68K/yr+121.9%0.9% conv. - **pokemon auto catcher**47K/yr+38.9%2.3% conv. - **pokemon go plus +**37K/yr+43.9%0.7% conv. - **duomon 3 pro**26K/yr+30.3%7.0% conv. - **auto catcher pokemon go**19K/yr+161.0%1.8% conv. - **duomon**23K/yr+21.4%4.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/pokemon-go/search-terms)
## **Top pokemon go products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$65K6%$131K9%$196K12%$262K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching Pocket Monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]](https://m.media-amazon.com/images/I/41a9yiN4ZBL.jpg)**Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching Pocket Monsters Collecting Items Wristband Bracelet Auto Catcher Accessory \[Exclusive Version\]**Brook**$39.09**3.7★217 rev](https://www.amazon.com/dp/B0CTJKJD2S) [2**Pokmon GO Plus +**Nintendo**$152.45**4.7★96 rev](https://www.amazon.com/dp/B0FVVX91N4) [3**Brook Pocket Auto Catch Light-Dual Account Auto Catcher for Pocket Monster Smallest & Lightest Auto Catch Device Bluetooth Accessory Fast Auto Spin & Catch for iOS & Android**Brook**$76.05**4.2★875 rev](https://www.amazon.com/dp/B0CGDJTXJM) [4**Brook Pocket Auto Catch - Auto catch compatible for Pokemon Go plus Catching Pokemon and collecting items just got easy**Brook**$38.70**4.0★1,316 rev](https://www.amazon.com/dp/B06XXKYXLS) [5![megacom DuoMon 1P/2P dual account for Pokemon Go Auto Catcher (Redball) No Vibration with Faster Speed Voice Broadcast Function and one touch Reconnection 2x AAA batteries [ios android]](https://m.media-amazon.com/images/I/41kXWimZbkL.jpg)**megacom DuoMon 1P/2P dual account for Pokemon Go Auto Catcher (Redball) No Vibration with Faster Speed Voice Broadcast Function and one touch Reconnection 2x AAA batteries \[ios android\]**megacom**$71.56**4.3★560 rev](https://www.amazon.com/dp/B09XXF739R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brook Pocket Auto Catch Light-Dual Account Auto Catcher for Pocket Monster Smallest & Lightest Auto Catch Device Bluetooth Accessory Fast Auto Spin & Catch for iOS & Android (White)**Brook**$74.79**875 rev2mo ago](https://www.amazon.com/dp/B0GZNQ6FLS) [**Brook AR Mate Lite Auto Catcher for Pokmon GO Mini Bluetooth Auto Catch & Auto Spin Device Smart Roaming GPS Walker for AR Games Portable Auto Catcher Accessory with App Control for iOS**Brook**$72.96**20 rev3mo ago](https://www.amazon.com/dp/B0GTKRGW5V) [**Upgraded Pocket Auto Catch Hands-Free Small and Lighting Catcher with Voice Broadcast Bluetooth Connect Portable Fast Auto Spin & Catch for iOS & Android**JZW-Shop**$41.63**12 rev4mo ago](https://www.amazon.com/dp/B0GSG88CWD) [**megacom FLYMON Poket Go Auto Catcher | Earn Candy XP & Stardust | AR Exploration Enhancer | Portable Location Navigation Assistant-Based AR Games | USB-C Charging | iOS Only | Flymon App**megacom**$91.93**7 rev7mo ago](https://www.amazon.com/dp/B0G56Y81RM) [**megacom FLYMON Poket Go Auto Catcher | Earn Candy XP & Stardust | AR Exploration Enhancer | Portable Location Navigation Assistant-Based AR Games | USB-C Charging | iOS Only | Flymon App (Black)**megacom**$99.22**19 rev7mo ago](https://www.amazon.com/dp/B0GF28383Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brook AR Mate Lite Auto Catcher for Pokmon GO Mini Bluetooth Auto Catch & Auto Spin Device Smart Roaming GPS Walker for AR Games Portable Auto Catcher Accessory with App Control for iOS**Brook**$72.96**2.7★**▲ 273%**](https://www.amazon.com/dp/B0GTKRGW5V) [**Megacom DuoMon Advance Auto Catcher for Pokemon Go Plus - 2 Account Play Auto Catch & Spin Voice Alerts Customizable Settings - 2026 Edition**megacom**$68.73**4.5★**▲ 272%**](https://www.amazon.com/dp/B07PHJJD3Z) [**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)**Born to Love**$25.11**4.8★**▲ 269%**](https://www.amazon.com/dp/B07JMHP1HS) [**Brook Pocket Auto Catch Light-Dual Account Auto Catcher for Pocket Monster Smallest & Lightest Auto Catch Device Bluetooth Accessory Fast Auto Spin & Catch for iOS & Android (White)**Brook**$74.79**4.2★**▲ 269%**](https://www.amazon.com/dp/B0GZNQ6FLS) [**Upgraded Pocket Auto Catch Hands-Free Small and Lighting Catcher with Voice Broadcast Bluetooth Connect Portable Fast Auto Spin & Catch for iOS & Android**JZW-Shop**$41.63**3.8★**▲ 267%**](https://www.amazon.com/dp/B0GSG88CWD)
**~~View all trending →~~**
## **What buyers say about pokemon go**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**11%
*“Well worth it”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**8%
*“No complaints”*
**Advertised Vs Actual Product**8%
*“Performs as expected”*
**Connectivity-Overall**7%
*“The connection remains stable”*
**Battery Life**7%
*“Good battery and works as intended”*
**Efficiency**5%
*“I love it for what it does”*
**Charging**4%
*“Works perfect and really holds a charge”*
**Compatibility-Overall**3%
*“it pairs up with the app”*
**Durability**3%
*“Its reliable, catches consistently, and has made the game so much more enjoyable”*
### **What buyers complain about **
**Connectivity-Overall**18%
*“unable to connect”*
**Functionality-Overall**12%
*“Does not work great”*
**Durability**12%
*“Breaks easily”*
**Charging**11%
*“Stopped charging”*
**Battery Life**5%
*“bad battery life”*
**Quality-Overall**5%
*“Bad quality”*
**Value For Money**4%
*“Kind of overpriced”*
**Software/Application**3%
*“the app would not properly download as well”*
**Size-Overall**2%
*“Very small”*
**Advertised Vs Actual Product**2%
*“it doesnt do what it advertised to do”*
### **Top return reasons **
**Connectivity-Overall**28%
**Functionality-Overall**20%
**Charging**15%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Compatibility-Overall**2%
**Durability**2%
**Battery Life**2%
**Size-Overall**1%
## **Common questions**
- **Is pokemon go profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 45 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Launch it (62/100).
- **How competitive is the pokemon go niche?**
- 13 brands and 64 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in pokemon go?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.4%.
- **When does demand for pokemon go peak?**
- Demand peaks in Jul; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the pokemon go niche?**
- Listings span $13.46–$152.45; the average listing price is $69.25 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.
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