---
title: "Personal Locator Beacon — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/personal-locator-beacon"
last_updated: "2026-08-06T00:40:21.647Z"
locale: en
meta:
description: "Niche score 45/100 · $1.3M/yr market · 207K searches/yr · $517.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $1.3M/yr market · 207K searches/yr · $517.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Personal Locator Beacon — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **personal locator beacon**
**Skip it**
Pricing outside the sweet spot ($517.23 avg) — this niche doesn't clear our bar today.
Market size 83Growth 56Conversion 15Competition 52Returns 58Price range 2Avg price 0Brand share 11Review moat 78Quality gap 35
**Market size**
**Great****$1.3M**
$1.3M/yr · 207K searches
**Review moat**
**Great****439.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+29.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$72.66–$1475.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$517.23**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, personal locator beacon is a $1.3M/yr Amazon United States market (207K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **personal locator beacon market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$776K–$1.0M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**201**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**2%**
- ACR73% - Garmin8% - ZOLEO6% - McMurdo4% - Nautilus Lifeline4% - Onyx2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/electronics/personal-locator-beacon/trend)
## **Top personal locator beacon search terms**
- **epirb**53K/yr+44.2%1.3% conv. - **personal locator beacon**36K/yr+18.6%0.4% conv. - **plb personal locator beacon**17K/yr+26.5%0.8% conv. - **epirb marine**14K/yr+34.8%1.4% conv. - **plb**21K/yr+20.3%0.8% conv. - **epirb for boating**14K/yr+28.6%1.1% conv. - **emergency beacon**9K/yr+1.1%0.2% conv. - **personal locator beacon for hiking**7K/yr-2.7%0.4% conv. - **epirb for boat**6K/yr+121.6%0.5% conv. - **emergency beacon for hikers**5K/yr+17.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/personal-locator-beacon/search-terms)
## **Top personal locator beacon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$66K10%$132K15%$198K20%$264K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ACR ResQLink 400 - SOS Personal Locator Beacon with GPS and Global Coverage - Designed to Alert Search and Rescue Efforts for Any Outdoor Emergency - Ideal for Hiking Hunting Boating Fishing**ACR**$405.13**4.8★162 rev](https://www.amazon.com/dp/B07V6CWS26) [2**ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 2 Manual Release Bracket (2854) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life**ACR**$739.53**4.9★46 rev](https://www.amazon.com/dp/B0C9P531LZ) [3**ACR ResQLink View - Buoyant Personal Locator Beacon with GPS for Hiking Boating and All Outdoor Adventures (Model PLB 425) ACR 2922**ACR**$464.58**4.6★394 rev](https://www.amazon.com/dp/B07PPJGFKK) [4**Garmin inReach Mini 2 Lightweight and Compact Satellite Communicator Hiking Handheld Orange - 010-02602-00**Garmin**$278.34**4.6★2,174 rev](https://www.amazon.com/dp/B09PSKG7C3) [5**ZOLEO Satellite Communicator Two-Way Global SMS Text Messenger & Email Emergency SOS Alerting Check-in & GPS Location Android iOS Smartphone Accessory**ZOLEO**$143.48**4.5★3,141 rev](https://www.amazon.com/dp/B07X59RH7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ACR GlobalFix V6 EPIRB Survival Kit with Ditchbag and Signaling Gear Essential Safety for Emergency situations offering Reliable Distress signaling (Model 2344.1).**ACR**$833.37**9 rev2y ago](https://www.amazon.com/dp/B0CDDSTM6L) [**ACR GlobalFix V5 AIS EPIRB with ResQLink View RLS PLB Survival Kit with USCG Approved ResQFlare E-Flare Ditchbag Strobe Light Hemilight Lifevest Light USCG Whistle & Signal Mirror - 2341.1**ACR**$1475.72**3 rev2y ago](https://www.amazon.com/dp/B0CF78N7B6) [**ACR GlobalFix V5 AIS EPIRB Survival Kit with Ditchbag and Signaling Gear The Ultimate Safety Solution for Emergency situations ensuring Reliable Distress signaling (Model 2338.1).**ACR**$988.91**6 rev2y ago](https://www.amazon.com/dp/B0CF6RJCF9) [**ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 2 Manual Release Bracket (2854) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life**ACR**$739.53**46 rev3y ago](https://www.amazon.com/dp/B0C9P531LZ) [**ACR GLOBALFIX V6 GPS EPIRB SOS Global Coverage Return Link Service & Mobile App - CAT 1 Auto Release Bracket (2853) - Global Satellite Emergency Signaling for Search & Rescue 10 Year Battery Life**ACR**$850.12**12 rev3y ago](https://www.amazon.com/dp/B0CDDR8K4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Onyx M-16 Manual Inflatable Belt Pack U.S. Coast Guard Approved Low Profile Compact Design Approved for users 16 years and older; and over 80 pounds**Onyx**$72.66**4.7★**▲ 184%**](https://www.amazon.com/dp/B07HPWN2S4) [**ACR GlobalFix V5 AIS EPIRB with ResQLink View RLS PLB Survival Kit with USCG Approved ResQFlare E-Flare Ditchbag Strobe Light Hemilight Lifevest Light USCG Whistle & Signal Mirror - 2341.1**ACR**$1475.72**4.2★**▲ 107%**](https://www.amazon.com/dp/B0CF78N7B6) [**ACR GlobalFix V5 AIS EPIRB Survival Kit with Ditchbag and Signaling Gear The Ultimate Safety Solution for Emergency situations ensuring Reliable Distress signaling (Model 2338.1).**ACR**$988.91**3.1★**▲ 85%**](https://www.amazon.com/dp/B0CF6RJCF9) [**ACR GlobalFix V6 EPIRB with RapidDitch Express Bag - 2343.1: Reliable Emergency Beacon with Quick-Release Bag for Fast Deployment in Critical situations.**ACR**$786.45**5.0★**▲ 72%**](https://www.amazon.com/dp/B0CCSQ9DJZ) [**Sirius Signal C-1004 SOS LED Distress Signal White + IR - USCG Approved**SIRIUS SIGNAL FOR LIFE**$99.49**4.6★**▲ 64%**](https://www.amazon.com/dp/B0B33R9FCZ)
**~~View all trending →~~**
## **What buyers say about personal locator beacon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**12%
*“As advertised”*
**Value For Money**8%
*“affordable”*
**Quality-Overall**8%
*“Great unit,”*
**Ease Of Use**8%
*“Easy to use”*
**Brightness/Shine/Glow**6%
*“it always comes on with a very bright light”*
**GPS**6%
*“Garmin has GREAT customer service”*
**Durability**4%
*“It seems durable”*
**Security**4%
*“Simple extra travel security”*
**Safety Standards**4%
*“Small, good safety item when out in areas where you won't get cell”*
**Gifting Purpose**3%
*“it was a gift”*
### **What buyers complain about **
**Value For Money**17%
*“Not inexpensive”*
**Connectivity-Overall**8%
*“My sister, which had one also, was in a real pickle and could not get hers to connect either”*
**Assembly/Installation**8%
*“expensive and frustrating to set up”*
**Functionality-Overall**7%
*“Doesn't work for me”*
**Durability**6%
*“Motorcycle broke down”*
**GPS**6%
*“Garmin should be giving these away”*
**Software/Application**4%
*“Software isnt the best, hardware works”*
**Charging**4%
*“Apparently if you don't charge this at least once every 6 months, the battery dies and won't charge”*
**Battery Life**4%
*“The next year when I launched my boat I found the batteries had died”*
**Inflation/Deflation**3%
*“this never inflated despite being loaded”*
### **Top return reasons **
**Value For Money**16%
**Connectivity-Overall**12%
**Functionality-Overall**11%
**Advertised Vs Actual Product**8%
**Battery Life**5%
**Ease Of Use**5%
**Product Condition**5%
**Charging**5%
**Compatibility-Overall**5%
**Size-Overall**4%
## **Common questions**
- **Is personal locator beacon profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 24 tracked products. 90-day search growth is +29.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the personal locator beacon niche?**
- 8 brands and 201 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in personal locator beacon?**
- Top complaints mined from reviews: Value For Money, Connectivity-Overall, Assembly/Installation. The return rate is 2.7%.
- **When does demand for personal locator beacon peak?**
- Demand peaks in Jan; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the personal locator beacon niche?**
- Listings span $72.66–$1475.72; the average listing price is $517.23 (sweet spot $15–$100). The average incumbent carries 439 reviews — the moat a new listing must climb.
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