---
title: "Pc Power Button — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/pc-power-button"
last_updated: "2026-08-11T21:10:54.563Z"
locale: en
meta:
description: "Niche score 47/100 · $101K/yr market · 183K searches/yr · $12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $101K/yr market · 183K searches/yr · $12.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pc Power Button — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **pc power button**
**Skip it**
Soft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 53Competition 63Returns 69Price range 70Avg price 57Brand share 43Review moat 83Quality gap 38
**Review moat**
**Great****336.91**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.56–$39.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.82**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$101K**
$101K/yr · 183K searches
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pc power button is a $101K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pc power button market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$103K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#599**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **212 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**28**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**17%**
- OwlTree35% - DKE21% - LHKLUK12% - XMSJSIY7% - Warmstor5% - CyberPrism4% - Open — no brand owns it (12 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
5K3KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/pc-power-button/trend)
## **Top pc power button search terms**
- **pc power button**80K/yr-10.2%3.7% conv. - **pc power switch**23K/yr-8.7%3.8% conv. - **external pc power button**15K/yr+33.0%2.9% conv. - **power button pc**10K/yr+28.7%3.5% conv. - **pc power button extension**9K/yr+5.7%3.4% conv. - **computer power switch**8K/yr-14.8%3.6% conv. - **computer power button**9K/yr-22.2%5.2% conv. - **external power button for pc**8K/yr-5.7%5.0% conv. - **pc power switch button**4K/yr+17.0%4.0% conv. - **pc start button**5K/yr-9.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/pc-power-button/search-terms)
## **Top pc power button products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PC Power Button Desktop Power Button PC External Power Switch ON Off LED PC Power Supply Button SW Extension for Computer Motherboard**OwlTree**$7.55**4.6★405 rev](https://www.amazon.com/dp/B0D2HSRDHQ) [2**DKE PC Power Button Desktop PC Computer Case Power Switch On Off HDD Push Computer Host Button Supply Supplies with 2m Cables**DKE**$7.25**4.7★907 rev](https://www.amazon.com/dp/B09N3HTLWD) [3**PC Power Button with 118 Cable - Desktop Computer External ON/Off Switch LED Indicator PC Power Supply Button SW Extension with Adhesive Mount Splitter for Computer Motherboard (Black 118)**LHKLUK**$8.01**4.6★90 rev](https://www.amazon.com/dp/B0F8ZLMM25) [4**DKE Desktop Computer Power Switch Power Supply Control Adapter Cable 2M External PC Power Button ATX Desktop Computer Case Motherboard Switch On Off Power SW Cables Black**DKE**$7.51**4.7★1,266 rev](https://www.amazon.com/dp/B096TZJNXH) [5**PC Power Button Desktop Switch Splitter ON Off Reset SW HDD LED PC External Power Supply Button for Computer Motherboard**OwlTree**$13.71**4.6★180 rev](https://www.amazon.com/dp/B0F4DK1KBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wireless PC Power Button Remote PC Power Switch for PC ON/Off USB 2.0 Powered for Computer Motherboard**OwlTree**$17.78**7 rev2mo ago](https://www.amazon.com/dp/B0GVD81ZRB) [**PC Power Button External Desktop Computer Power Switch Splitter ON Off Reset SW HDD LED PC External Power Supply Button for Motherboard (Aluminum)**OwlTree**$13.27**26 rev4mo ago](https://www.amazon.com/dp/B0GQS5DFFZ) [**PC Power Button Desktop Computer External PC Power Supply Switch for Computer Motherboard (Acrylic)**OwlTree**$13.62**25 rev4mo ago](https://www.amazon.com/dp/B0GQRZ5B2M) [**OwlTree Wireless PC Power Button Desktop PC ON Off Power Button Remote PC Power Switch for Computer Motherboard (Powered by PCIE / 9 Pin USB 2.0 Header)**OwlTree**$34.62**5 rev5mo ago](https://www.amazon.com/dp/B0GK12VK7D) [**CyberPrism External PC Power Button 2M Desktop Power Switch for ATX PC**CyberPrism**$7.29**35 rev5mo ago](https://www.amazon.com/dp/B0GJN45KQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PC Power Button Desktop Computer External PC Power Supply Switch for Computer Motherboard (Acrylic)**OwlTree**$13.62**4.7★**▲ 313%**](https://www.amazon.com/dp/B0GQRZ5B2M) [**Wireless PC Power Button Remote PC Power Switch for PC ON/Off USB 2.0 Powered for Computer Motherboard**OwlTree**$17.78**4.3★**▲ 311%**](https://www.amazon.com/dp/B0GVD81ZRB) [**PC Power Button External Desktop Computer Power Switch Splitter ON Off Reset SW HDD LED PC External Power Supply Button for Motherboard (Aluminum)**OwlTree**$13.27**4.8★**▲ 311%**](https://www.amazon.com/dp/B0GQS5DFFZ) [**CyberPrism External PC Power Button 2M Desktop Power Switch for ATX PC**CyberPrism**$7.29**4.7★**▲ 290%**](https://www.amazon.com/dp/B0GJN45KQZ) [**OwlTree Wireless PC Power Button Desktop PC ON Off Power Button Remote PC Power Switch for Computer Motherboard (Powered by PCIE / 9 Pin USB 2.0 Header)**OwlTree**$34.62**3.8★**▲ 163%**](https://www.amazon.com/dp/B0GK12VK7D)
**~~View all trending →~~**
## **What buyers say about pc power button**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**15%
*“the button works as well”*
**Assembly/Installation**15%
*“The installation is fairly straight forward”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Ease Of Use**9%
*“Connecting it is incredibly straightforward”*
**Quality-Overall**7%
*“The switch itself is a good quality”*
**Design-Overall**6%
*“Has a nice look”*
**Value For Money**5%
*“definitely worth it”*
**Brightness/Shine/Glow**2%
*“The lights look cool- I dig it”*
**Functionality-Overall**2%
*“Works as it should”*
**Connectivity-Overall**2%
*“I haven't had any connectivity issues”*
### **What buyers complain about **
**Touch/Button Controls**14%
*“The buttons are very sensitive”*
**Functionality-Overall**10%
*“it would not function as intended”*
**Assembly/Installation**5%
*“Not the easiest installation”*
**Instructions/User Manual/Troubleshooting**5%
*“Instructions are awful”*
**Size-Overall**3%
*“Kind of big”*
**Connectivity-Overall**3%
*“not making connection”*
**Design-Overall**3%
*“design flaws”*
**Compatibility-Overall**2%
*“Some prebuilts are not compatible”*
**Color**2%
*“Apparently no way to stop it from going green and orange or red and teal”*
**Quality-Overall**2%
*“feels relatively cheap”*
### **Top return reasons **
**Compatibility-Overall**22%
**Functionality-Overall**17%
**Touch/Button Controls**13%
**Size-Overall**11%
**Connectivity-Overall**7%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**5%
**Assembly/Installation**4%
**Value For Money**3%
**Socket/Port/Plug**2%
## **Common questions**
- **Is pc power button profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the pc power button niche?**
- 18 brands and 28 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in pc power button?**
- Top complaints mined from reviews: Touch/Button Controls, Functionality-Overall, Assembly/Installation. The return rate is 2.3%.
- **When does demand for pc power button peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pc power button niche?**
- Listings span $4.56–$39.49; the average listing price is $12.82 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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