---
title: "Panasonic Radio — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/panasonic-radio"
last_updated: "2026-08-11T20:15:27.340Z"
locale: en
meta:
description: "Niche score 46/100 · $216K/yr market · 230K searches/yr · $39.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $216K/yr market · 230K searches/yr · $39.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Panasonic Radio — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **panasonic radio**
**Skip it**
Soft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 19Conversion 30Competition 69Returns 48Price range 52Avg price 95Brand share 42Review moat 24Quality gap 63
**Avg price**
**Incredible****$39.87**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.98–$172.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$216K**
$216K/yr · 230K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,941.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, panasonic radio is a $216K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jun–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **panasonic radio market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$199K–$239K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**176**
**Top-5 brand share**
**80%**
Top 20: 96%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**19%**
- Panasonic35% - Sony19% - PRUNUS13% - BAIJIALI8% - DreamSky4% - FosPower2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/panasonic-radio/trend)
## **Top panasonic radio search terms**
- **panasonic radio**30K/yr+4.6%3.1% conv. - **shop radio**27K/yr-3.1%0.7% conv. - **sony radio am fm**15K/yr+35.3%0.9% conv. - **sony portable radio**17K/yr-2.1%1.5% conv. - **radio recargable para cuba**15K/yr-8.8%1.5% conv. - **battery operated radio for power outages**19K/yr-67.6%3.1% conv. - **portable headset radios**12K/yr-4.1%0.4% conv. - **mini fm radio**11K/yr-1.1%1.1% conv. - **radio panasonic**8K/yr+0.3%0.9% conv. - **portable digital radio**8K/yr+10.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/panasonic-radio/search-terms)
## **Top panasonic radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9K8%$17K12%$26K16%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Silver (RF-2400D)**Panasonic**$33.06**4.5★33,342 rev](https://www.amazon.com/dp/B00007KDX6) [2**Sony ICF-506 Analog Tuning Portable FM/AM Radio Black 2.14 lb**Sony**$58.87**4.5★2,507 rev](https://www.amazon.com/dp/B06Y11B6L8) [3**Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)**BAIJIALI**$18.48**4.3★2,718 rev](https://www.amazon.com/dp/B0D4HLHW8B) [4**PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios**PRUNUS**$9.96**4.4★8,318 rev](https://www.amazon.com/dp/B09KBX1BHF) [5**Panasonic RF-P50d Pocket AM/FM Radio Silver RF-P50D**Panasonic**$19.52**4.2★2,664 rev](https://www.amazon.com/dp/B0756S4BM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TINNIK AM FM SW Mini Radio: Weight 0.95oz(27grams) Watch Size Rechargeable USB Personal Pocket Radio OLED Screen RDS Digital Tuning Clip Button Lock Timer Stereo Headphones - FA298**TINNIK**$24.52**98 rev10mo ago](https://www.amazon.com/dp/B0FQNHTQ6M) [**Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)**Panasonic**$32.92**266 rev1y ago](https://www.amazon.com/dp/B0FC5Q65J8) [**Milwaukee M18 Bluetooth Jobsite Radio Bare Tool**Milwaukee**$145.76**174 rev1y ago](https://www.amazon.com/dp/B0F2GPCFDR) [**PRUNUS J-555 Pocket Radio AM FM USB-C Charging& Battery Operated Excellent Reception& Clear Speaker and Headphone Jack Back Clip Flashlight Transistor Radios Portable Radios AM FM Mini Radio**PRUNUS**$14.01**779 rev2y ago](https://www.amazon.com/dp/B0D9JLJP79) [**Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)**BAIJIALI**$18.48**2,718 rev2y ago](https://www.amazon.com/dp/B0D4HLHW8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWDSTP Personal Portable FM Radio Pocket Radio with Excellent Reception Digital Tuning LCD Display Stereo Earphone with Volume Control Slider Removable Back Clip Mini Radio for Walking Jogging**SWDSTP**$13.17**4.2★**▲ 63%**](https://www.amazon.com/dp/B096XYRXH1) [**PRUNUS J03 AM FM Radio Portable Plug in Wall or AA Battery Operated for Home/Outdoor Large Speaker Excellent Sound and Reception Large Tuning Knobs Gifts for Seniors No Internet Radio/Shower Radio**PRUNUS**$19.05**4.4★**▲ 45%**](https://www.amazon.com/dp/B0D62QWCXN) [**Milwaukee M18 Bluetooth Jobsite Radio Bare Tool**Milwaukee**$145.76**4.7★**▲ 32%**](https://www.amazon.com/dp/B0F2GPCFDR) [**Panasonic Pocket FM/AM Portable Radio with Digital Tuner Large Dial Easy to See Fluorescent Pointer Clear Sound AM FM Radio Portable for Off-the Grid Trips Blackouts Battery Powered- RF-P50D**Panasonic**$23.06**4.2★**▲ 31%**](https://www.amazon.com/dp/B00004T1XE) [**Sony ICF-506 Analog Tuning Portable FM/AM Radio Black 2.14 lb**Sony**$58.87**4.5★**▲ 27%**](https://www.amazon.com/dp/B06Y11B6L8)
**~~View all trending →~~**
## **What buyers say about panasonic radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**18%
*“Clear Sound”*
**Value For Money**11%
*“Good buy for the money”*
**Signal Strength**11%
*“Good signal”*
**Quality-Overall**8%
*“Quality seems good with quality switches”*
**Advertised Vs Actual Product**7%
*“Exactly what I expected”*
**Ease Of Use**6%
*“EASY TO USE”*
**Portability**5%
*“Easily portable”*
**Size-Overall**4%
*“Perfect size for traveling”*
**Charging**4%
*“Charged fast”*
**Battery Life**3%
*“Long battery life”*
### **What buyers complain about **
**Durability**11%
*“DOES NOT LAST”*
**Quality-Overall**9%
*“Radio is made cheap quality”*
**Signal Strength**8%
*“Poor signal”*
**Size-Overall**7%
*“a little larger than i thought”*
**Functionality-Overall**7%
*“Did not work”*
**Charging**7%
*“Wont charge”*
**Audio Quality**7%
*“Poor sound quality”*
**Noise Level**4%
*“static”*
**Audio Volume**4%
*“Low volume”*
**Battery Life**3%
*“the battery part does not work”*
### **Top return reasons **
**Audio Quality**16%
**Size-Overall**15%
**Functionality-Overall**14%
**Signal Strength**6%
**Charging**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Amplification**3%
**Value For Money**3%
**Audio Volume**3%
## **Common questions**
- **Is panasonic radio profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 42 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the panasonic radio niche?**
- 25 brands and 176 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in panasonic radio?**
- Top complaints mined from reviews: Durability, Quality-Overall, Signal Strength. The return rate is 3.2%.
- **When does demand for panasonic radio peak?**
- Demand peaks in Jun–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the panasonic radio niche?**
- Listings span $7.98–$172.69; the average listing price is $39.87 (sweet spot $15–$100). The average incumbent carries 4,942 reviews — the moat a new listing must climb.
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