---
title: "Search terms — outlet plug - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/outlet-plug/search-terms"
last_updated: "2026-08-11T21:12:53.261Z"
locale: en
meta:
  description: "Niche score 59/100 · $338K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $338K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — outlet plug - Flapen"
---

# **outlet plug**

**Worth a look**

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 20Conversion 59Competition 85Returns 88Price range 83Avg price 85Brand share 95Review moat 22Quality gap 19

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****$19.08**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.84–$75.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$338K**

$338K/yr · 351K searches

**Review moat**

**Bad****9,255.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms