---
title: "Occupancy Sensor — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/occupancy-sensor"
last_updated: "2026-08-10T05:50:19.561Z"
locale: en
meta:
description: "Niche score 45/100 · $37K/yr market · 30K searches/yr · $38.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $37K/yr market · 30K searches/yr · $38.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Occupancy Sensor — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **occupancy sensor**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 26Conversion 41Competition 60Returns 34Price range 54Avg price 95Brand share 62Review moat 46Quality gap 76
**Avg price**
**Incredible****$38.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$11.15–$169.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,942.06**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$37K**
$37K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, occupancy sensor is a $37K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **occupancy sensor market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#140**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 88%
**Open market**
**27%**
- Lutron24% - Maxxima14% - ECOELER13% - RAYZEEK9% - Leviton8% - ENERLITES5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.2% search growth over the last 90 days.
800600Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/occupancy-sensor/trend)
## **Top occupancy sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy and Vacancy Sensor Single-Pole MS-OPS2-WH White**Lutron**$22.12**4.6★13,756 rev](https://www.amazon.com/dp/B005WM3ALC) [2**Maxxima Ceiling Mount 360 PIR Occupancy Sensor Hardwired Motion Sensor**Maxxima**$28.42**4.1★357 rev](https://www.amazon.com/dp/B078NGXK12) [3**Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy Vacancy Sensor Single-Pole MS-OPS2H-2-WH White (2 Pack)**Lutron**$39.38**4.6★13,756 rev](https://www.amazon.com/dp/B00L43RTSS) [4**RAYZEEK Ceiling Sensor Light Switch 360 Degree Occupancy Sensor 10A 120V Hardwired Motion Sensor High Sensitive Motion Sensor Detector Light Switch Neutral Wire Required Commercial/Industrial**RAYZEEK**$18.99**4.4★53 rev](https://www.amazon.com/dp/B0FG7J9X67) [5**ECOELER PIR Ceiling Sensor Switch Hard-Wired Occupancy Motion Sensor with Slim Design 360 Degree Field of View High Bay Ceiling Motion Sensor White UL & FCC Listed**ECOELER**$15.67**4.3★264 rev](https://www.amazon.com/dp/B0B41Y51L4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAYZEEK 360 Degree Ceiling Mount Occupancy Sensor Switch 5A 120V High Sensitive Ceiling Motion Sensor 1600 Sq Ft Coverage Commercial or Residential Automatic Sensing Solution Neutral Wire Required**RAYZEEK**$16.47**40 rev1y ago](https://www.amazon.com/dp/B0FG7JG4S7) [**RAYZEEK Ceiling Sensor Light Switch 360 Degree Occupancy Sensor 10A 120V Hardwired Motion Sensor High Sensitive Motion Sensor Detector Light Switch Neutral Wire Required Commercial/Industrial**RAYZEEK**$18.99**53 rev1y ago](https://www.amazon.com/dp/B0FG7J9X67) [**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**708 rev1y ago](https://www.amazon.com/dp/B0FG2MD3YP) [**meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi**meross**$32.68**328 rev1y ago](https://www.amazon.com/dp/B0DYC9235W) [**TOPGREENER PIR Motion Sensor Light Switch Occupancy & Vacancy Motion Sensor Switch Operable Without Ground Wire No Neutral Wire Single Pole Wall Plate Included TDOS5-HL-W-2PCS White**TOPGREENER**$25.05**1,845 rev2y ago](https://www.amazon.com/dp/B08R364D94)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**3.8★**▲ 296%**](https://www.amazon.com/dp/B0FG2MD3YP) [**Leviton Motion Sensor Light Switch Motion Activated Auto-On/Auto-Off or Manual-On 2A No Neutral Wire Required Single Pole DOS02-LW White**Leviton**$22.26**4.6★**▲ 80%**](https://www.amazon.com/dp/B08YLPZ8HT) [**Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy Vacancy Sensor Single-Pole MS-OPS2H-2-WH White (2 Pack)**Lutron**$39.38**4.6★**▲ 65%**](https://www.amazon.com/dp/B00L43RTSS) [**Lutron Maestro Motion Sensor Light Switch Indoor for Bathroom Garage Laundry Room Any Bulbs Occupancy and Vacancy Sensor Single-Pole MS-OPS2-WH White**Lutron**$22.12**4.6★**▲ 42%**](https://www.amazon.com/dp/B005WM3ALC) [**meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi**meross**$32.68**4.3★**▲ 38%**](https://www.amazon.com/dp/B0DYC9235W)
**~~View all trending →~~**
## **What buyers say about occupancy sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sensor**12%
*“Easy install, very sensitive motion sensor”*
**Assembly/Installation**12%
*“Easier to install”*
**Quality-Overall**10%
*“Good product, works as expected”*
**Efficiency**7%
*“Works great Ive had it installed for about 6 months with no problems”*
**Value For Money**6%
*“Its pretty cheap”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Motion Detection**6%
*“Motion sensing works”*
**Adjustability/Rotatability/Reclining**4%
*“Really easy to adjust”*
**Design-Overall**3%
*“They look great”*
**Compatibility-Overall**3%
*“Great addition and compatibility”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Not functioning well”*
**Quality-Overall**8%
*“Garbage”*
**Assembly/Installation**7%
*“Not easy to install”*
**Connectivity-Overall**7%
*“one of them I simply cannot get to connect at all”*
**Instructions/User Manual/Troubleshooting**6%
*“horrible instructions in box”*
**Durability**6%
*“50% failed after a couple of months”*
**Value For Money**4%
*“Overall, not worth the money”*
**Compatibility-Overall**3%
*“Title: Would Not Pair – Complete Waste of Time”*
**Battery Life**3%
*“I had some misgivings around the unit not being battery-powered”*
**Advertised Vs Actual Product**3%
*“because this isnt clear in the description. at least not the way I read it”*
### **Top return reasons **
**Functionality-Overall**27%
**Compatibility-Overall**16%
**Advertised Vs Actual Product**9%
**Connectivity-Overall**9%
**Size-Overall**6%
**Defective Material/Parts**6%
**Value For Money**6%
**Assembly/Installation**4%
**Product Condition**3%
**Color**2%
## **Common questions**
- **Is occupancy sensor profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 31 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the occupancy sensor niche?**
- 14 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in occupancy sensor?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.3%.
- **When does demand for occupancy sensor peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the occupancy sensor niche?**
- Listings span $11.15–$169.69; the average listing price is $38.25 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.
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